Pandora

Director's Dealing • Nov 7, 2017

PANDORA hereby reports transactions in shares by executive employees and
closely related parties in the PANDORA share.

Anders Boyer-Søgaard, member of the Board of Directors of PANDORA, has today
bought 7,000 shares at a total price of DKK 4,060,210 in PANDORA, and now owns
a total of 11,147 shares.

ABOUT PANDORA
PANDORA designs, manufactures and markets hand-finished and contemporary
jewellery made from high-quality materials at affordable prices. PANDORA
jewellery is sold in more than 100 countries on six continents through around
7,700 points of sale, including more than 2,300 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs
around 23,800 people worldwide of whom around 13,200 are located in Thailand,
where the Company manufactures its jewellery. PANDORA is publicly listed on the
Nasdaq Copenhagen stock exchange in Denmark. In 2016, PANDORA’s total revenue
was DKK 20.3 billion (approximately EUR 2.7 billion).

CONTACT
For more information, please contact:

INVESTOR RELATIONS MEDIA RELATIONS
Magnus Thorstholm Jensen Martin Kjærsgaard Nielsen
Vice President, Head of Investor Head of Media Relations, Corporate
Relations Communications
+45 7219 5739 +45 5077 5271
mtje@pandora.net mnie@pandora.net
Brian Granberg
Investor Relations Officer
+45 7219 5344
brgr@pandora.net

1. Details of the person discharging managerial responsibilities/person closely
   associated

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a) Name Anders Boyer-Søgaard

2. Reason for the notification

a) Position/status Member of the Board of Directors
of PANDORA,

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b) Initial notification/Amendment Initial notification

1. Details of the issuer, emission allowance market participant, auction
   platform, auctioneer or auction monitor

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a) Name PANDORA A/S

b) LEI 5299007OWYZ6I1E46843

1. Details of the transaction(s): section to be repeated for (i) each type of
   instrument; (ii) each type of transaction; (iii) each date; and (iv) each
   place where transactions have been conducted

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a) Description of the financial instrument, Shares
type of instrument ISIN DK0060252690
Identification code

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b) Nature of the transaction Purchase of shares

c) Price(s) and volume(s) Volume: 7,000 shares
- Volume(s) Price: DKK 4,060,210
- Price(s)

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d) Aggregated information
- Aggregated volume
- Price

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e) Date of the transaction 7 November 2017

f) Place of the transaction Nasdaq Copenhagen A/S