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Pandora

Director's Dealing Feb 6, 2018

3379_rpt_2018-02-06_074da54d-125b-4498-9fca-cc1413cbf2bd.pdf

Director's Dealing

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PANDORA A/S Havneholmen 17-19|DK-1561 Copenhagen V |Denmark Tel. +45 3672 0044 www.pandoragroup.com

No. 434 COMPANY ANNOUNCEMENT 6 February 2018

TRANSACTIONS IN SHARES BY EXECUTIVE EMPLOYEES AND CLOSELY RELATED PARTIES IN THE PANDORA A/S SHARE

PANDORA hereby reports transactions in shares by executive employees and closely related parties in the PANDORA share.

Anders Colding Friis, CEO of PANDORA, has bought 1,850 shares at a total price of DKK 1,005,560 in PANDORA, and now owns a total of 20,695 shares. Furthermore, two closely related parties to Anders Colding Friis have bought 470 (2 x 235) shares at a total price of DKK 255,562 in PANDORA.

ABOUT PANDORA

PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through around 7,800 points of sale, including more than 2,400 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 27,300 people worldwide of whom around 13,200 are located in Thailand, where the Company manufactures its jewellery. PANDORA is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2017, PANDORA's total revenue was DKK 22.8 billion (approximately EUR 3.1 billion).

CONTACT

For more information, please contact:

INVESTOR RELATIONS Magnus Thorstholm Jensen Vice President, Head of Investor Relations +45 7219 5739 [email protected]

MEDIA RELATIONS Martin Kjærsgaard Nielsen Head of Media Relations, Corporate Communications +45 5077 5271 [email protected]

Christian Møller Investor Relations Officer +45 7219 5361 [email protected]

1. Details of the person discharging managerial responsibilities/person closely
associated
a) Name Anders Colding Friis
2. Reason for the notification
a) Position/status CEO of PANDORA
b) Initial notification/Amendment Initial notification
3. auctioneer or auction monitor Details of the issuer, emission allowance market participant, auction platform,
a) Name PANDORA A/S
b) LEI 5299007OWYZ6I1E46843
4. Details of the transaction(s): section to be repeated for (i) each type of instrument;
(ii) each type of transaction; (iii) each date; and (iv) each place where transactions
have been conducted
a) Description of the financial
instrument, type of instrument
Shares
Identification code ISIN DK0060252690
b) Nature of the transaction Purchase of shares
c) Price(s) and volume(s)
-
Volume(s)
-
Price(s)
1)
Volume: 1,850 shares
Price: DKK 1,005,560
d) Aggregated information
-
Aggregated volume
-
Price
e) Date of the transactions 6 February 2018
f) Place of the transactions Nasdaq
Copenhagen A/S
1. Details of the person discharging managerial responsibilities/person closely
associated
a) Name Julia Ida Marie Belfrage Friis
2. Reason for the notification
a) Position/status Daughter of CEO of PANDORA
b) Initial notification/Amendment Initial notification
3. Details of the issuer, emission allowance market participant, auction platform,
auctioneer or auction monitor
a) Name PANDORA A/S
b) LEI 5299007OWYZ6I1E46843
4. Details of the transaction(s): section to
be repeated for (i) each type of instrument;
(ii) each type of transaction; (iii) each date; and (iv) each place where transactions
have been conducted
a) Description of the financial
instrument, type of instrument
Shares
Identification code ISIN DK0060252690
b) Nature of the transaction Purchase of shares
c) Price(s) and volume(s)
-
Volume(s)
-
Price(s)
1)
Volume: 235 shares
Price: DKK 127,835
d) Aggregated information
-
Aggregated volume
-
Price
e) Date of the transactions 6 February 2018
f) Place
of the transactions
Nasdaq
Copenhagen A/S
1. Details of the person discharging managerial responsibilities/person closely
a) associated
Name
Linnea Olivia Belfrage Friis
2. Reason for the notification
a) Position/status Daughter of CEO
of PANDORA
b) Initial notification/Amendment Initial notification
3. Details of the issuer, emission allowance market participant, auction platform,
auctioneer or auction monitor
a) Name PANDORA A/S
b) LEI 5299007OWYZ6I1E46843
4. Details of the transaction(s): section to be repeated for (i) each type of instrument;
(ii) each type of transaction; (iii) each date; and (iv) each place where transactions
have been conducted
a) Description of the financial
instrument, type of instrument
Shares
Identification code ISIN DK0060252690
b) Nature of the transaction Purchase of shares
c) Price(s) and volume(s)
-
Volume(s)
-
Price(s)
1)
Volume: 235 shares
Price: DKK 127,727
d) Aggregated information
-
Aggregated volume
-
Price
e) Date of the transactions 6 February 2018
f) Place of the transactions Nasdaq
Copenhagen A/S

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