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L'Oréal

M&A Activity Oct 24, 2012

1467_iss_2012-10-24_0dfe3613-1b73-492a-a639-edf9ad0b9c41.pdf

M&A Activity

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L'Oréal USA signs agreement to acquire Emiliani Enterprises extending its coverage of American hair salons

Group subsidiary L'Oréal USA has just announced the acquisition, for its SalonCentric division, of the professional distribution business of the New Jersey-based company Emiliani Enterprises.

Well established in the metropolitan New York area, New Jersey and Connecticut, Emiliani Enterprises supplies hair salons through a network of representatives and sales outlets open only to professionals.

The SalonCentric division of L'Oréal USA is thus extending its distribution in the United States, which now covers 48 states. This acquisition reflects the constant determination of the Professional Products Division to offer a better service to American hair salons.

About L'Oréal

L'Oréal, the world's leading beauty company, has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of 27 international, diverse and complementary brands. With sales amounting to 20.3 billion euros in 2011, L'Oréal employs 68,900 people worldwide. Regarding sustainable development, Corporate Knights, a Global Responsible Investment Network, has selected L'Oréal for its 2012 ranking of the Global 100 Most Sustainable Corporations in the World. L'Oréal has received this distinction for the 5th consecutive year. www.loreal.com

"This news release does not constitute an offer to sell, or a sol icitation of an of fer to buy L'Oréal shares. If you wish to obtain more c omprehensive information about L'Oréal, please refer to t he public documents registered in France with t he Aut orit é des Marchés Financiers, als o available in English on our Int ernet s ite www.loreal-finance.com.

This news release may contain s ome forward -looking statements. Although t he Company considers that these statements are based on reasonable hypotheses at the date of publication of t his release, they are by their nat ure subject to risks and uncertainties which could cause actual results to differ mat erially from those indicat ed or projected in these statements."

Contacts at L'ORÉAL (Switchboard: +33 1 47 56 70 00)

Individual shareholders Financial analysts and and market authorities Institutional investors Journalists

Tel: +33 1 47 56 83 02 Tel: +33 1 47 56 86 82 Tel: +33 1 47 56 76 71

Mr Jean Régis CAROF Mrs Françoise LAUVIN Mrs Stephanie CARSON-PARKER [email protected] [email protected] [email protected]

For more information, please contact your bank, broker or financial institution (I.S.I.N. code: FR0000120321), and consult yo ur usual newspapers, and the Internet site for shareholders and investors, http://www.loreal-finance.com, or its mobile version on your cell phone, http://loreal-finance.mobi; alternatively, call +33.1.40.14.80.50.

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