L'Oréal

M&A Activity • Oct 31, 2012

L'Oréal acquires the Vogue make-up brand in Colombia

L'Oréal announces it has signed a contract for the acquisition of Colombian Vogue group from its shareholders. In Colombia, Vogue is the leader in mass-market make-up. In 2011, the Vogue group achieved a consolidated turnover of approximately 30 million euros.

"Vogue is an important acquisition for L'Oréal Colombia as it strengthens its position in the very competitive make-up category," said Alexandre Popoff, L'Oréal's Executive Vice-President, Latin America Zone. "The brand represents development opportunities outside of Colombia, particularly in Central America, in Ecuador and in Peru."

This acquisition will be completed pending the usual regulatory approvals, in particular the approval of the anti-trust authority.

About L'Oréal

L'Oréal, the world's leading beauty company, has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of 27 international, diverse and complementary brands. With sales amounting to 20.3 billion euros in 2011, L'Oréal employs 68,900 people worldwide. Regarding sustainable development, Corporate Knights, a Global Responsible Investment Network, has selected L'Oréal for its 2012 ranking of the Global 100 Most Sustainable Corporations in the World. L'Oréal has received this distinction for the 5th consecutive year. www.loreal.com

"This news release does not constitute an offer to se ll, or a solicitation of an of fer to buy L'Oréal shares. If you wish to obtain more c omprehensive information about L'Oréal, please refer to t he public documents registered in France with t he Aut orit é des Marchés Financiers, als o available in English on our Int ernet site www.loreal-finance.com.

This news release may contain s ome forward -looking statements. Although t he Company considers that these statements are based on reasonable hypotheses at the date of publication of this release, they are by their nat ure subject to risks and uncertainties w hich could cause actual results to differ mat erially from those indicat ed or projected in these statements."

Contacts at L'ORÉAL (Switchboard: +33 1 47 56 70 00)

Individual shareholders Financial analysts and

Tel : 01.47.56.83.02 Tel : 01.47.56.86.82 Tel: 01.47.56.76.71

and market authorities Institutional investors Journalists

Jean Régis CAROF Françoise LAUVIN Stephanie CARSON-PARKER Jean-Regis.CAROF@loreal.com Francoise.LAUVIN@loreal.com Stephanie.CARSONPARKER@loreal.com

For more information, please contact your bank, broker or financial institution (I.S.I.N. code: FR0000120321), and consult your usual newspapers, and the Internet site for shareholders and investors, http://www.loreal-finance.com, or its mobile version on your cell phone, http://loreal-finance.mobi; alternatively, call +33.1.40.14.80.50.