BOOHOO GROUP PLC

Transaction in Own Shares • Sep 30, 2025

National Storage Mechanism | Additional information

RNS Number : 3090B

Boohoo Group Plc

30 September 2025

FOR IMMEDIATE RELEASE                                                                                    30 September 2025

boohoo group plc

( the "Company" or "Debenhams Group")

Directors' Dealing

Debenhams Group (AIM: DEBS), the online powerhouse in fashion, home and beauty, announces that Phil Ellis, Chief Financial Officer, has purchased 162,881 ordinary shares of 1 pence each in the Company ("Ordinary Shares") at a price of 12.3 pence per Ordinary Share.

Following this purchase, Phil has a beneficial interest in 162,881 Ordinary Shares, representing approximately 0.01% of the Company's issued share capital.

Following this Purchase Phil has the number of Shares and options over Shares set out in the table below:

Director	Shares held personally	Shares under option in LTIP	Shares held under SIP	Shares under option in SAYE	Shares under option in DSP	Shares under option in DIP	Shares under option in Conditional Award	Total interest
Phil Ellis	162,881	-	-	-	500,000	800,185	1,028,806	2,491,872

Enquiries
Debenhams Group
Phil Ellis, Chief Financial Officer	Tel: +44 (0)161 233 2050
Zeus Capital - Nominated adviser and joint broker
Dan Bate / James Edis	Tel: +44 (0)161 831 1512
Benjamin Robertson	Tel: +44 (0)20 3829 5000
Panmure Liberum - Joint broker
Max Jones / Ailsa MacMaster / Gaya Bhatt	Tel: +44 (0)20 3100 2000
Sodali & Co - Financial PR adviser
Ben Foster / Louisa Henry	Tel: +44 (0)20 3984 0114

About Debenhams Group

Debenhams Group is an online powerhouse in fashion, home, and beauty, serving millions of customers across five shopping destinations: Debenhams, Karen Millen, boohoo, MAN and PLT. Debenhams Group dates back to 1778 when William Clark, a retail pioneer of the time, opened the UK's first department store. Today, the Group is home to Debenhams-which was relaunched in 2021 as an online department store-and  leading online fashion retailers, including boohoo, PLT, MAN, and Karen Millen.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Phil Ellis

2

Reason for the notification

a)

Position/status

Chief Financial Officer

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

boohoo group plc

b)

LEI

213800SZF3KFCECWY243

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 1p

ISIN: JE00BG6L7297

b)

Nature of the transaction

Purchase of Ordinary Shares

c)

Price(s) and volume(s)

Price(s)	Volume(s)
12.2706 pence	162,881

d)

Aggregated information

- Aggregated volume

- Price

162,881

12.2706 pence per Ordinary Share

e)

Date of the transaction

29 September 2025

f)

Place of the transaction

London Stock Exchange

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