SAP SE

Investor Presentation • Mar 4, 2009

SAP – The World's Leading Provider of Business Application Software

Stefan Gruber Head of Investor Relations

Cheuvreux Technology and IT Day Paris – March 3, 2009

Safe Harbor Statement

Any statements contained in this document that are not historical facts are forwardlooking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forwardlooking statements, which speak only as of their dates.

1. SAP's Leading Market Position

• 1. Current Market Environment
• 1. Strategy Update
• 1. Summary

SAP – The World's Leading Provider of Business Application Software

The world's leading provider of business application software

• ~82,000 customers in 120 countries
• Broad global reach provides regional balance and a greater addressable market
• Undisputed market leader
• Recognized global brand
• 99th largest company (market cap) (2007: 127th)

Strongest product portfolio based on an open technology platform

• Leading product and technology innovation with ~15,500 developers
• First to market with next generation enterprise SOA architecture
• Deepest industry functionality with 24 industry solutions

2008 - Key Metrics Demonstrate Long Term Success

SSRS Revenue*22,,720 ⁷²⁰ 8,623 8,623 1998 2008 CAGR: +12.2%Operating Margin* 20.9 20.9%% 28.2 28.2%% 1998 2008+7.3pp Net Income*527 52722,,229 ²²⁹ 1998 2008CAGR: +15.5%Free Cash Flow227 22711,,844 ⁸⁴⁴ 1998 2008CAGR: +23.3%Headcount19,308 19,308 51,536 51,536 1998 2008CAGR: +10.3%# Customers10,700 10,700 1998 2008 82,000 CAGR: +22.6%

1998-2008

* Based on Non-GAAP; in EUR million, unless stated otherwise

© SAP Investor Relations / Page 5

2007-2008

Transformation from a One-Product Company to a Multi-Product Company

SAP Doubled its Addressable Market

~50% of SAP's Order Entry from New Products in 2010

• Doubled addressable market to ~\$70b
• 40% of revenues from new products in 2008
• 51,300 productive SAP NetWeaver systems (+47% yoy)
• 13,600 SAP ERP 6.0 customers, thereof 9,400 productive (+84% yoy)
• 13,450 SAP Business All-in-One Customers (+2,100 new customers yoy)
• 22,600 SAP Business One Customers (+5,000 new customers yoy)
• SAP Business ByDesign productive and on-demand

Agenda

• 1. SAP's Leading Market Position
• 2. Current Market Environment
• 1. Strategy Update
• 1. Summary

A New Reality Since Mid-September

2008: A Year of Two Tales

• SAP started with a very strong H1 2008, with strong organic growth and excellent contribution from SAP Business Objects
• Following the acceleration of the financial crisis in mid-September the economic environment deteriorated significantly
• SAP's H2 2008 was severely impacted with an H2 SSRS growth rate 50% below the H1 level
• Customer buying patterns changed
• High share of order entry from existing customers in H2
• Reduced average transaction volumes

The Toughest Macroeconomic Environment SAP Has Ever Experienced

• Dramatic, simultaneous deterioration of economic climate across all regions
• Economists have significantly lowered their GDP forecasts for 2009
• 2009 real GDP forecasts
• OECD Area -0.4% (OECD Economic Outlook)*
• US -0.7%, Japan -0.2%, UK -1.3%, Germany -0.8% (IMF World Economic Outlook)**
• IT spending is expected to be severely affected
• Latest industry analyst research and CIO surveys indicate decline in global IT spending
• Visibility into 2009 and beyond remains

SAP Responds to the Environment Efficiency is Key

• SAP takes measures to adapt to the economic environment and ensure its long-term competitiveness
• SAP continues to maintain tight cost control on variable expenses and capital expenditure
• SAP intends to reduce its workforce globally to 48,500 positions by yearend 2009
• SAP expects the reduction to provide €300-350 million in annual cost savings beginning in 2010

Agenda

• 1. SAP's Leading Market Position
• 1. Current Market Environment
• 3. Strategy Update
• 1. Summary

Complete Portfolio Covering Every Employee in Every Industry in Every Company

The Success of the Business Objects Acquisition

• Clear market leadership and significant share gains in an approx. \$20b market
• Outstanding contribution to 2008 earnings growth
• Contribution of 14PP to SAP's overall 20%* revenue growth
• SAP Business Objects profitability quickly approached group level
• Major innovations in 2008
• Two important platform launches – SAP Business Objects XI3.0 and XI3.1
• Tight integration with the SAP solution portfolio based on the converged roadmap
• Continued focus on information management and datasource-agnostic character

In 2009 SAP Will Progress Towards its Vision

Areas in Focus

• Next-level SAP Business Suite
• Service-oriented Architecture
• Expansion of Enterprise Services
• Composition Environment and Business Process Management
• Business User Solutions
• Enterprise Performance Management
• Governance, Risk and Compliance
• Polestar and Business Intelligence Accelerator
• SAP Best-run Now Packages
• Midmarket Solutions
• Co-innovation with Partners for SAP All-in-One and SAP Business One
• Feature Pack 2.0 for SAP Business ByDesign
• Enterprise Support

Agenda

• 1. SAP's Leading Market Position
• 1. Current Market Environment
• 1. Strategy Update
• 4. Summary

SAP Provides What Companies Are Looking For in 2009…

Entire spectrum of customers' investment sizes and motivations

• From strategic Global Enterprise Agreements to quick-win SAP Business Objects Edge deployments
• Strongest and broadest solution portfolio in SAP's history

Value-based sales and delivery approach

SAP's value engineering methodology supports customers in identifying projects with strong business cases

Financing

SAP arranges third party software project financing to help customers protect their liquidity

posture

…And is Well Prepared to Emerge From the Downturn in an Even Stronger Competitive Position

High level of protected, recurring revenue

• Diversified revenue stream across
• Geographies
• Industries
• Customer Segments
• Strongest and broadest solution portfolio in the industry
• Unmatched domain expertise as the dominating vendor in 20 out of 25 industries
• Highly skilled workforce
• Excellent reputation and brand
• Unique ecosystem of partners
• Competitive win rate at top levels
• Customer satisfaction at an all-time high
• Cost awareness and spending discipline
• Very healthy cash generation and solid financial

Total Revenue* by Region

SSRS Revenue* by Industry

SAP – The World's Leading Provider of Business Application Software

Stefan Gruber Head of Investor Relations

Cheuvreux Technology and IT Day Paris – March 3, 2009