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New Work SE

Investor Presentation Apr 6, 2012

303_ip_2012-04-06_58fc7091-ff76-48ab-a155-82b72008a7f9.pdf

Investor Presentation

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XING – #1 Professional Social Network In German Speaking Europe

Roadshow Presentation March 2012

Disclaimer

This presentation was produced in March 2012 by XING AG (the "Company") solely for use as an information source for potential business partners and is strictly confidential. It has been made available to you solely for your own information and may not be copied, distributed or otherwise made available to any other person by any recipient. This presentation is not an offer for sale of securities in the United States. The distribution of this presentation to you does not constitute an offer or invitation to subscribe for, or purchase, any shares of the XING AG and neither this presentation nor anything contained herein shall form the basis of, or be relied on in connection with, any offer or commitment whatsoever.

The facts and information contained herein are as up-to-date as is reasonably possible and are subject to revision in the future. Neither the Company nor any of its subsidiaries, any directors, officers, employees, advisors nor any other person makes any representation or warranty, express or implied as to, and no reliance should be placed on, the accuracy or completeness of the information contained in this presentation. Neither the Company nor any of its subsidiaries, any directors, officers, employees, advisors or any other person shall have any liability whatsoever for any loss arising, directly or indirectly, from any use of this presentation. The same applies to information contained in other material made available at the presentation.

While all reasonable care has been taken to ensure the facts stated herein are accurate and that the opinions contained herein are fair and reasonable, this document is selective in nature and is intended to provide an introduction to, and overview of, the business of the Company. Where any information and statistics are quoted from any external source, such information or statistics should not be interpreted as having been adopted or endorsed by the Company as being accurate.

This presentation contains forward-looking statements relating to the business, financial performance and results of the Company and/or the industry in which the Company operates. These statements are generally identified by words such as "believes," "expects," "predicts," "intends," "projects," "plans," "estimates," "aims," "foresees," "anticipates," "targets," and similar expressions. The forward-looking statements, including but not limited to assumptions, opinions and views of the Company or information from third party sources, contained in this presentation are based on current plans, estimates, assumptions and projections and involve uncertainties and risks. Various factors could cause actual future results, performance or events to differ materially from those described in these statements. The Company does not represent or guarantee that the assumptions underlying such forward-looking statements are free from errors nor do they accept any responsibility for the future accuracy of the opinions expressed in this presentation. No obligation is assumed to update any forward-looking statements.

This presentation speaks as of December 2011. Neither the delivery of this presentation nor any further discussions of the Company with any of the recipients shall, under any circumstances, create any implication that there has been no change in the affairs of the Company since such date.

IMPORTANT NOTICE

Pro-forma results

Results contained in this presentation are partly based on unaudited pro-forma financial results that the Company derived from its preliminary and past financial statements for the indicated periods in order to make these periods comparable and show non-recurring costs.

Cautionary note regarding preliminary results and pro-forma financial results

This presentation contains preliminary results and pro-forma results. The preliminary results may change during their final review. While the Company believes that its pro-forma financial results are reflective of its recurrent trends and the on-going status of its business, there can be no assurance that its pro-forma results will accurately reflect these trends and status and therefore, its investors are urged not to rely solely upon the pro-forma results when making their investing decision and the pro-forma results should always be reviewed together with its actual financial results.

2

1 Professional Social Network In German Speaking Europe

Strong Economics 4

Executive Summary

Leading social network for professionals in Europe´s largest economy (D-A-CH)

Large and loyal customer base creating strong barriers to entry

Strong top and bottom line performance

Successful revenue diversification

Large growth potential in core markets

1

2

Executive Summary

1 Professional Social Network In German Speaking Europe

Clear Strategy For Growth 3

Strong Economics 4

Why people use XING

"A more successful and rewarding working life for every professional"

* Pricing for all new paying members since April 2011 (Discount of 20% for first term, auto-renewal with new pricing)

Our core region: German speaking Europe (D-A-CH)

#1 Business network in D-A-CH

… in members

With >5.3m+ members in D-A-CH XING is the largest business network in a region with 100m inhabitants and the world's #4 in GDP

… in growth

800k net new members in 2011

… in activity

with more than 4/5 of all segment page views, XING is the most active business network

  • … social media recruiting platform for online job ad postings
  • … in brand awareness confirmed by recent GFK analysis

Large potential for further growth Addressable market D-A-CH: market size estimate 2015

* Source: United Nations World Population Prospects 2006, United Nations Economic Commission for Europe – Statistical Division, European Commission Long-Term Labour Force Projections 2005, OECD's Committee Information Service, CEDEFOP Future Skill Needs in Europe Forecast 2008, Sal. Oppenheim estimates

Agenda

Executive Summary

1

  • 1 Professional Social Network In German Speaking Europe

  • Clear Strategy For Growth 3
  • Strong Economics 4

Successful execution of 2011 strategy

Significant growth potential ahead in core markets (D-A-CH) to become a €100m+ company in a few years

Grow and activate: long runway for growth

Business networking penetration in selected countries1

Growth opportunity from mobile "revolution"

XING mobile visits in m

1 Source: XING analysis & LinkedIn demographics as of December 2011

2 Source: Comscore MobilLens, 3month avg. ending Dec-2010 vs. Dec 2009

3 Source: United Nations World Population Prospects 2006, United Nations Economic Commission for Europe – Statistical Division,

European Commission Long-Term Labor Force Projections 2005, OECD's Committee Information Service, CEDEFOP Future Skill Needs in Europe Forecast 2008, Sal. Oppenheim estimates

Why Members Pay

  • Extended & pro-active usage of XING through i.e. advanced search, messages to noncontacts, references, attachments to profile
  • Visitors to your profile (Leads)
  • No advertising / privacy protection

High Payer Ratio and Strong Loyalty

  • 784k paying subscribers worldwide 756k in D-A-CH
  • 90% renewal rate

SEARCH
MESSAGES
HOME
CONTACTS
EVENTS
GROUPS
JOBS
COMPANIES
BEST OFFER
Powersearch
Members you may know Search
٠
Name, Company
Anna Verena Raudszus
SMA Solar Technology AG
Add as contact Do not show again
Renate Hauss
GRENKELEASING AG
Add as contact Do not show again
Zsuzsanna Beata Rudeloff
HSH Nordbank
Add as contact Do not show again

Growth Opportunities

  • Product diversification
  • Pricing
  • Marketing / Promotions
  • Bundling
Visitors to your profile Advanced Search References
Base of her Stores Prodits
Retard Novmann W
KNAIL Consulting
Julia Instrume 10
Advertised Automotivene
Deal of The Dealers considered
Suchergebris variation
Springform
B de litches
C manager barrer thompson @
Costa Antonio M.
DR. MINTARRAN
Northering (1)
Bester Aire
Freinet Manager, VACA AG (1999) (1991)
AAAAAAANTIVIRant
wide final court (2002) time Statistically Primaterial law
be sent used achieved up when Salmon
View and get in touch with visitors to
your profile to find out why they're
interested in you.
Find what you're looking for quickly
and easily
Have your superiors, colleagues, and
clients rate your work and skills.
Premium Members have access to all of the Premium benefits

'Verticals' drive overall growth

1 Source: Company estimates, RW Baird estimates (2008), Monster.com research & internal estimates

2 Source: OVK Report 2/2011

3 Source: Meeting- und Eventbarometer (GCB 2009 & 2010), Anbieterbefragung 2008 (ghh consult GmbH), PR 17.06.2008 (Verlagsgruppe Handelsblatt), Bilanz 2009: Kennzahlen der Messewirtschaft (AUMA)

Numerous product improvements in 2011 and early 2012

User Interface / Frontend

  • New design & better user experience
  • New sharing functions
  • New features, e.g.
  • XING lunch planner
  • XING beta labs with "Poll"-feature & "Freelancer" marketplace
  • MINI job & CAMPUS job ads

"Mobile"

  • XING everywhere (Android, iOS, HTML5, Windows 7, XING Beam)
  • Integration of mobile advertising

"Subscription Products"

  • Improvement of "Recruiter Membership"
  • Launch of "Sales Membership"

Coming soon

  • XING API (Q2 2012)
  • XING Corporate Recruiter Account (CRA) (Q2 2012)

Agenda

Executive Summary

1

  • 1 Professional Social Network In German Speaking Europe

  • Clear Strategy For Growth 3

Strong Economics 4

Strong profitability with EBITDA margin of >30%

Business model with strong cash flow generation

FY 2011: another year of revenue and EBITDA growth

(1) Including other operating income

(2) Adjustment for one time write-down of market entries for Spain & Turkey (€14.4m) & taxes adjusted by €0.3m accordingly

Bottom line adjusted for one time write-down of €14.4m At the same time reinforced investment mode since H2 2011

Low market penetration promises further potential for growth c

Subscriber base continues to grow

40k net adds in 2011

38 46 38 39 37 Q4'10 Q1'11 Q2'11 Q3'11 Q4'11 716 731 741 751 756 784 Q4'10 Q1'11 Q2'11 Q3'11 Q4'11 Intl. Total 28 Gross subscriber adds D-A-CH in thousands Net subscriber adds D-A-CH in thousands Subscriber base in thousands 12 15 10 10 5 Q4'10 Q1'11 Q2'11 Q3'11 Q4'11 +6%

Continued strong growth of vertical revenues

Full year operating cash flow €13.9m

2011 2010 2011
vs. 2010
2011
vs. 2010
Abs. Abs. Abs. Rel.
EBITDA 22.2 16.7 5.5 33%
Interest/tax/ESOP (9.1) (1.4) (7.7) na
Net working
capital
0.8 7.1 (6.3) (89%)
Operating cash flow
excl.
organizer
cash
13.9 22.4 (8.5) (38%)
Investment –
operating
(6.5) (5.7) (0.8) 15%
Investment –
acquisitions
(5.4) (1.1) (4.4) na
Financing
incl.
transaction
of
own
shares
5.2 0.5 4.7 na
Free cash flow
excl.
organizer
cash
7.2 16.2 (9.0) (56%)
Effects
organizer
cash
2.0 na 2.0 na
Free cash flow
incl.
organizer
cash
9.2 16.2 (7.0) (43%)

Adjusted for distortions operating cash flow has increased from €15.6m in 2010 to €18.7m in 2011

  • 2010 one-time cash in from renegotiation of credit card contract (+€3.5m) and shift of tax cash-outs into 2011 (+€3.3m)
  • 2011 tax-cash-outs for years 2006-2010 (-€4.8m)

Increase in profitability driven by scaling business, growth to profitability of new business & turnaround international

2010 2011 Comment
Subscription + + Scale
of
existing
business
E-recruiting + + Scale
of
existing
business
Advertising w/o
Company Profiles
+ + Scale
of
existing
business
Company Profiles - + Growth to
profitability
International - + Turnaround
Events n/a - Major investment
field
Total EBITDA margin 31% 34%
  • High profitability due to by-product economics in verticals
  • Investment in Events dilutes overall margin by 5-6%pts.
  • Further investment fields: mobile, advertising, marketing, sales

Negative invested capital from shareholders' perspective

in €m

2011
[excl. Event organizer
cash]
Abs.
Assets 112.4
Operating assets 25.7
Acquisitions
/ international
19.8
TAX A/R 0.7
Cash 66.2
Liabilities 112.4
Equity 56.7
Deferred
income
22.9
Liabilities
(incl. 20m distribution
Feb'12)
30.0
Tax liabilities 2.8
Other 0.0
(€22.9m)
(€30.0m)
(€27.2m)

Return of €3.76 per share to shareholders on Feb 7, 2012 [Record date was August 1, 2011]

We plan to pay out regular dividends

Strong recurring cash flows despite investments in growth

  • Prepaid revenues
  • High margins
  • Low capital intensity

Sufficient funds

  • Cash: €46m*
  • Authorized capital
  • Debt capacity (currently debt free)

Executive board recommends to start paying out dividends

  • €0.56 per share = ~€3m
  • Policy: Sustainable dividend payments going forward

Overall strategy in 2012 remains unchanged

Significant growth potential ahead in core markets (D-A-CH) to become a €100m+ company in a few years

Thank you for your kind attention!

The professional network www.xing.com

Backup

We are the most complete professional network

Market
Opportunity
Social media is rapidly gaining traction as efficient recruiting tools for
corporates
Platforms for business professionals are unique channels to target job
seekers –
both active & latent
~€300m*
online job advertising market in D-A-CH
Why
XING?
Millions of talented professionals -
best profile database in D-A-CH
Attractive service offer of XING has already attracted recruiters
Growth
Strategy
Increase traffic by expanding base of recruiters and
further improve matching
Build e-recruiting sales force in 2011, implement further
partnerships and increase number of job postings
Market
Opportunity
Total display advertising market ~€4bn
+12% market growth expected in 2012

Social networks are among the fastest growing channels for
digital advertising
Why
XING?
Detailed information on customers available for targeting
Unique community attracts strong brands and quality advertisers
Growth
Strategy
Create new ad formats
Provide new targeting options
Continue to concentrate advertising on basic membership

XING AG IR stats Market cap: €300m / ~€46m cash* / no debt

Total revenues 76.2 86.0 92.0 98.4
s EBITDA 25.1 29.6 33.2 38.8
u
s
2)
Margin 33% 34% 36% 39%
201
n
e
Depreciation -7.5 -7.8 -8.2 -8.5
March
s
n
EBIT 17.6 21.7 24.8 30.3
o
(
C
Margin 23% 25% 27% 31%
Net income 12.2 15.1 17.3 21.4
EPS in € 2.26 2.81 3.23 4.03
Free cash flow 0.5 12.6 19.3 23.8

DPS in €* 0.56

2012e 2013e 2014e 2015e Average trading volume per day (XETRA)

Feb 11 Mrz 11 Apr 11 Mai 11 Jun 11 Jul 11 Aug 11 Sep 11 Okt 11 Nov 11 Dez 11 Jan 12 Feb 12

Analyst coverage Commerzbank, Close Brothers,
Deutsche Bank,
DZ Bank,
Hauck & Aufhäuser, HSBC, Jefferies,
MM Warburg, Macquarie, Montega
Shares 5,426,321
TecDax
ranking end of February 2012
Market Cap. 26
Turnover 24

Free float according to Deutsche Börse: 68.7%

* Will be recommended to shareholders on June 14, 2012

XING share price since IPO in Dec 2006 (as of march 26, 2012)

Investor Relations

Contact details & social media channels

Patrick Moeller

Director Investor Relations

XING AG Gaensemarkt 43 20354 Hamburg Germany

Tel.: +49 (0)40 419 131-793 Fax.: +49 (0)40 419 131-44 (Please use this number to submit "WpHG notifications")

Email.: [email protected]

IR Website: http://corporate.xing.com/english/investor-relations/

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