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SAP SE

Report Publication Announcement May 16, 2012

365_ip_2012-05-16_66d2eb68-920b-4918-9a56-f5ed2901180b.pdf

Report Publication Announcement

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Investor & Financial Analyst Conference SAPPHIRENOW 2012

May 15, 2012 I Orlando, FL

SAPPHIRENOW Investor & Analyst Conference

  • 1:05 1:10 EST Welcome & Introduction Stefan Gruber, Head of Investor Relations
  • 1:10 1:30 EST SAP Business Suite: Customer-Driven Innovation in the Core Bernd Leukert, EVP Applications Continuous Innovation and Corporate Officer
  • 1:30 1:55 EST Winning in Mobile, Analytics, and Database & Technology Sanjay Poonen, President and Corporate Officer, Global Solutions Steve Lucas, Global Executive Vice President and General Manager, Database & Technology

SAPPHIRENOW Investor & Analyst Conference

  • 1:55 2:05 EST SAP's Winning Strategy for the Cloud Lars Dalgaard, Founder and CEO, SuccessFactors, and Member, SAP Executive Board
  • 2:05 2:15 EST Break
  • 2:15 2:30 EST HANA SAP's Flagship In-Memory Platform Vishal Sikka, Executive Board Member, Technology & Innovation
  • 2:30 3:00 EST Executive Q&A Session Bill McDermott, Co-CEO and Executive Board Member Jim Hagemann Snabe, Co-CEO and Executive Board Member Werner Brandt, CFO and Executive Board Member Vishal Sikka, Executive Board Member, Technology & Innovation

Safe Harbor Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "believe," "estimate," "intend," "may," "will," "expect," and "project" and similar expressions as they relate to the Company are intended to identify such forward-looking statements. The Company undertakes no obligation to publicly update or revise any forwardlooking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect the Company's future financial results are discussed more fully in the Company's filings with the U.S. Securities and Exchange Commission (the "SEC"), including SAP's most recent Annual Report on Form 20-F filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Investor & Financial Analyst Conference SAPPHIRENOW 2012

May 15, 2012 I Orlando, FL

SAP Business Suite: Customer-Driven Innovation in the Core

Bernd Leukert, EVP Applications Continuous Innovation and Corporate Officer

Market trends and customer requirements

Cloud

Business opportunities through cloud offerings

Consumerization

Business users driving corporate IT decisions

Big Data

Data volume for enterprise applications is doubling every 18 months

Mobility

Smart-phones outsell PCs By 2013, mobile devices will be the primary method of internet access worldwide

Social

Technology allows people to be more connected than ever

New Business Models

Big Data and mobility open opportunities for new business models that customer need to adopt

Cost efficiency

Customer have to manage TCO tightly

Simplification

Companies want simpler infrastructure Users expect intuitive software

Investment Security

Customers require investment security according to their planning horizons

Doubling SAP's addressable market – through innovation

Addressable Market

Winning in five markets

SAP Business Suite: The foundation of innovation

  • SAP Business Suite innovating around a consistent, stable core, helping to drive growth of SAP's other solutions
  • SAP is the only applications company market delivering innovations on a quarterly basis without disruption to the customer
  • Long-term planning security for our customers is unrivaled in the software industry
  • SAP continues to optimize its core for lower TCO and faster deployment, through rapid deployment solutions for example
  • Long-term vision: SAP HANA to become foundation of SAP applications
  • User experience innovations extending user base

More innovation leads to growth in the core

SAP addressable market

© 2012 SAP AG. All rights reserved. 10

Growth opportunities:

  • Enhancements to existing apps
  • New apps
  • Pull through demand from mobile and cloud
  • Leadership in analytics
  • Regional growth in emerging markets

Mobile Strategy

Sanjay J. Poonen President & Corporate Officer, Product Go-to-Market & Mobile Division

SAP Analytics: Decision revolution

Market leader in BI, Performance Management and Analytic Applications according to Gartner and IDC

Roadmap execution with the delivery of BI4.0, EPM 10.0 and GRC 10.0

Continued innovation with SAP Visual Intelligence and SAP Predictive Analysis extending addressable market

Market leadership in mobility

  • y #1 in vision
  • y #1 in execution

SAP's mobile portfolio – build, buy and partner strategy Industry's most comprehensive enterprise mobile portfolio

SAP's mobile portfolio – build, buy and partner strategy 1 Platform, 1,000s of Applications, 1M+ Developers

SAP's mobile portfolio – also available in the cloud

Sample priority of mobile apps & suites

Announcing acquisition of Syclo:

The leader in mobile asset management and field service apps

  • y Over 600 Customers in 39 countries
  • y Analysts rate as Best-in-class for Mobile EAM & Field Services
  • y Deep industry & business process knowledge in industries
  • y Any ERP system, network, device (optimized for SAP, Maximo)
  • y Elegant configuration and deployment approach
  • y Support for Sybase Unwired Platform (SUP)
  • y Unmatched integration expertise to complex systems

Winning in Database & Technology

Steve Lucas, EVP, SAP Database & Technology

170,000+ Customers

Customers

© 2012 SAP AG. All rights reserved. 20 ©2012 SAP AG. All rights reserved.

16,000+ BW 40,000+ ERP

SAP Data Management Portfolio

Why is the SAP Real-time Data Platform better? 5 dimensions of differentiation against competition

Database & Technology

Winning in Mobile, Analytics, and Database & Technology

Sanjay J. Poonen, President & Corporate Officer, Product Go-to-Market & Mobile Division

Steve Lucas, Global Executive Vice President and General Manager, Database & Technology

SAP's Winning Strategy For the Cloud

Lars Dalgaard, Founder and CEO, SuccessFactors, and Member, SAP Executive Board

Investor & Financial Analyst Conference SAPPHIRENOW 2012

May 15, 2012 I Orlando, FL

HANA – SAP's Flagship In-Memory Platform

Vishal Sikka, Executive Board Member, Technology & Innovation

Executive Q&A Session

Bill McDermott, Co-CEO and Executive Board Member Jim Hagemann Snabe, Co-CEO and Executive Board Member Werner Brandt, CFO and Executive Board Member Vishal Sikka, Executive Board Member, Technology & Innovation

Investor & Financial Analyst Conference SAPPHIRENOW 2012

May 15, 2012 I Orlando, FL

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