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Dékuple

Earnings Release Apr 29, 2015

1251_iss_2015-04-29_8081a3a3-1658-4ee4-acf6-965dee1ea1d5.pdf

Earnings Release

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ADLPartner: NET SALES GROWTH FOR THE FIRST QUARTER OF 2015

Paris, 29 April 2015 (5:45 pm) – ADLPartner is reporting a gross sales volumei of €69.5 million for the first quarter of 2015, up 1.7% versus the same period in 2014, with net salesii climbing 4.0% to €29.4 million.

ADLPartner has maintained its arbitrage policy, optimizing its prospecting approach on the most buoyant segments, and has focused on growing its open-ended subscription business, driven by the development of a new marketing mix for this range.

Alongside this, ADLPartner has continued to diversify its activities. The Group has ramped up its commercial investments and tests on the direct marketing insurance brokerage market, which will impact the profitability of its subsidiary ADLP Assurances. Digital marketing solutions have developed, particularly with sustained sales growth in Spain.

Business trends for each region

31st
As of March
2015 2014 Change
Active open-ended subscriptions (units) 3,009,321 2,958,209 + 1.7%
France 2,887,464 2,798,251 + 3.2%
Spain 121,857 159,958 -
23.8%
Gross sales volume (€ million) 69.5 68.4 + 1.7%
France 67.1 66.3 + 1.2%
Spain 2.4 2.0 + 18.9%
Net sales (€ million) 29.4 28.3 + 4.0%
France 27.8 27.1 + 2.4%
Spain 1.7 1.2 + 42.2%

Change in the product mix

31st
As of
March
2015 2014 Change
Gross sales volume (€ million) 69.5 68.4 + 1.7%
Open-ended subscriptions 50.7 48.8 + 3.8%
Fixed-term subscriptions 11.7 12.5 -
6.2%
Books, merchandise, audio and video 5.3 6.1 -
13.6%
Other 1.8 0.9 + 97.7%
Net sales (€ million) 29.4 28.3 + 4.0%
Open-ended subscriptions 18.2 16.7 + 8.9%
Fixed-term subscriptions 5.2 5.7 -
8.2%
Books, merchandise, audio and video 4.5 5.1 -
12.8%
Other 1.5 0.8 + 99.9%

Outlook

ADLPartner is moving forward with its development by further strengthening its know-how in its traditional business lines, and investing in new sales and marketing approaches.

Next date: general meeting on 12 June 2015

Company information

As a specialist in relational marketing, ADLPartner designs, markets and implements customer relation management and loyalty services on its own behalf or on behalf of its major partners (banks, retailers, services, e-commerce, etc.).

Contacts

ADLPartner Investor Relations & Financial Information [email protected] tel: +33 1 41 58 72 03

Calyptus Cyril Combe [email protected] tel: +33 1 53 65 68 68

ADLPartner is listed on NYSE-Euronext Paris - Compartment C ISIN: FR0000062978–ALP - Bloomberg: ALP:FP – Reuters: ALDP.PA

www.adlpartner.com

i Gross sales volume represents the value of subscriptions and other products sold.

ii Net sales (determined in line with the French professional status for subscription sales) only include the amount of compensation paid by magazine publishers; for subscription sales, net sales therefore correspond to a gross margin, deducting the cost of magazines sold from the amount of sales recorded.

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