Leifheit AG
Investor Presentation
February 15th, 2016
Agenda
- Introduction to Leifheit
- Highlights fiscal year 2015 and update strategy "Leifheit 2020"
- Preliminary financial figures 2015
- Key initiatives 2016
"We are your leading experts for solutions that make your everyday life at home more easy and convenient"
Leifheit Group
| Brand business |
Volume business |
~
80 % of turnover |
~ 20 % of turnover |
High-quality branded products with a high degree of
consumer benefit, mid-
to upper-price segment
Consistent brand management
Systematic processes for innovation and market launch
Distribution in international markets
Product categories: Cleaning, Laundry Care, Kitchen
goods, Wellbeing |
Products in mid-price segment
Customer-specific product
development
Strong service component
Distribution in international markets
Product categories: Cleaning,
Laundry Care, Kitchen goods,
Wellbeing |
|
Project
Business |
One of the leading manufacturers of household products in Europe
Cleaning
Leifheit has an easy and convenient solution for every cleaning demand. Our high quality cleaning products can be flexibly combined.
Laundry care
Whether it's laundry dryers for the house or rotary dryers for the garden, an ironing board or a steam ironing system – Leifheit ensures fresh, clean and well-kept laundry.
Kitchen goods
Opening, cooking, cutting or storing – Leifheit's kitchen accessories simplify work and keep hands and kitchen clean.
Wellbeing
Under the Soehnle brand we offer an assortment of scales that always cut a good figure – in the kitchen and the bathroom.
Introduction to Leifheit
Operating in more than 80 countries with 15 own branches
Highlights fiscal year 2015 and update strategy "Leifheit 2020"
Implementation of "Leifheit 2020" delivers first results
Strategy "Leifheit 2020" will deliver higher levels of growth and excellence
- Starting from an efficient platform, solid margins and a lean profile, Leifheit is focusing on future growth:
- Expansion of the product portfolio
- Expansion of the customer footprint
- Expansion of geographical footprint
- External growth options (focus on core categories)
- Leifheit is targeting organic growth of 5 6 % CAGR
- Leifheit defined 10 strategic guidelines to strengthen competitiveness, drive growth and increase sustained profitability:
- Where to grow?
- How to grow?
- Strategic guidelines are the basis for numerous individual projects to create the capability to deliver growth
Foundation for further growth provided
- After successful restructuring from 2008 to 2014, the systematic implementation of "Leifheit 2020" bares first fruits
- Execution of "high importance projects", e.g.
- Implementation of SAP EWM (extended warehouse management)
- New logistic center at Czech facility to boost efficiency of distribution to Eastern European markets
- "Innovation Factory" as holistic innovation strategy:
- Built-up of mid-term pipeline 2020, providing innovative solutions with high market potential throughout the upcoming years
- Strengthening of our design competences while maintaining our high quality standards
- Brand positioning of Leifheit reworked
- Established a second price point within the Leifheit brand in particular for the Central and eastern European markets
Successful course appreciated by market
Numerous awarded brands and products:
- Leifheit and Soehnle again received the "Superbrands" award
- Kitchen scales Baking Star and Page Meteo Center declared "Kitchen Innovation of the Year"
- Kitchen scale Genio received "Plus X Award", "IF Design Award 2016" and elected as "Kitchen Innovation of the Year 2016" as well as awarded in the "Best of the best" category
Attractiveness of stock increased
- Attractiveness for investors further increased by expanding free float to 76.7 % after placement of shares by Home Beteiligungs GmbH
- Dividend distinctively increased in 2015 to 1.80 (1.65) € per share
- Share price performance in 2015 at approx. 7 %, throughout the past five years at a CAGR of approx. 25 %
Changes within the Supervisory Board
- Dr. Robert Schuler-Voith and Dr. Friedrich M. Thomée left the Supervisory Board at the end of 2015
- New board members appointed as of February 4th, 2016 are:
- Sonja Wärntges, Member Executive Board/CFO, DIC Asset AG, Frankfurt
- Ulli Gritzuhn,
CEO/Executive Vice President Unilever D-A-CH, Hamburg
Preliminary financial figures 2015
Group turnover driven by growing demand in Central Europe
- Germany grew by 3.9 %, Central Europe by 7.7 %
- Decline in Russia and Ukraine compensated by growth in Czech Republic and Poland, increase by 0.8 % in Eastern Europe
- Business outside Europe declined by 0.9 %
Growth in all leading distribution channels
More capacity in R&D and marketing, expansion of production through increased insourcing
Growth generates dividend capacity
€ 10.0 m Turnover growth ~ € 2.0 m EBIT ~ € 1.3 m Net result € 1.0 m Dividend capacity ~ 0.20 € dividend per share
Modern positioning of Leifheit brand Key initiatives 2016
360 degree campaign "Experience the Leifheit Effect" TV advertisement:
CLEAN TWIST System: February 2016
WINDOW VACUUM CLEANER: March 2016
AIR BOARD: October 2016
Targeted marketing with harmonized campaign "Experience the Leifheit Effect"
Secondary price point under Leifheit: Classic Laundry Dryer
Laundry Dryer Classic 200 Easy
- With 20 meters of drying length plenty of space for up to two washing machine loads
- X-shaped frame is quick to set up and can be easily stored away
- Height of wings 98 cm
- RRP 17.99 Eur
Laundry Dryer CLASSIC 180 Solid
- Robust and stable U dryer for indoors and outdoors
- 18 meters of drying length and foldable wings
- Height of wings 97 cm
- Incl. 4 clothes hanger holders
- RRP 29.99 Euro
Ironing board covers: easy fitting and perfect fit
Easy to apply and perfect Fit Elastic draw strings and adjustable with
Beach´n ´Bubbles Cotton Classic Cotton Comfort
tensioning clips
High ironing comfort
Thick foam- and molton padding for all covers
Up to 33 % faster ironing Thermo-Reflect-covers for ironing board with
extended features (parking and gliding zone)
Improved shelf presentation
Integrated material sample to touch, hooks and ready-to-sell box
Thermo Reflect Glide & Park Perfect Steam
Heat Reflect Thermo Reflect
ORG026A
A clean solution for every challenge The new Leifheit Mop Portfolio
Extension of mop assortment by a strong duo
COMBI Press Disc Mop
- The first mop for pressing with XL disc
- Extra absorbent microfibre
- 360 degree hinge for effective wiping
- With a 12 liter bucket and sieve extension for wringing – no bending down nor touching dirt water
- RRP Set COMBI Press Disc Mop 24.99 Euro Bucket COMBI 8.99 Euro, Sieve 4.99 Euro
CLASSIC Mop System
- Economical complete set for easy and fast cleaning of tiles and stone floors
- Highly absorbent viscose strips for high water and dirt absorption
- With a 12 liter bucket and pressing sieve
- no bending down nor touching dirty water
- RRP 14.99 Euro
Colour Edition: Selected Leifheit and Soehnle products in colors of the elements
Colour Edition: Perfect presentation at POS
"MEingemachtes" – fresh preservation ideas by Leifheit
Extended preservation assortment
- Decorative hexagon glasses and bottles with screw cap in various sizes
- Decoration sets turn "MEingemachtes" into attractive presents
- Eye-catching and emotional presentation at POS
Soehnle kitchen scale Genio – successful start and multiple times awarded
Best selling kitchen scale in new summer look: Soehnle Page Profi fruits
Handy multi talent as design edition
Kitchen scale Flip Design Editions and Shiny Steel
Flip Design Edition: Elegant Design for your Kitchen
- Easy to clean due to Sensor Touch
- 15 kilogram load capacity, 1 gram scaling
- RRP 29.99 Euro
Shiny Steel: Premium stainless steel in modern design
- Affordable kitchen scale
- Easy to clean due to Sensor Touch
- 5 kilogram loading capacity, 1 gram scaling - RRP 29.99 Euro
Flip Design Edition Grey & White
Key initiatives 2016 Kitchen scale Vintage Style
Vintage – the furnishing trend for your kitchen
- Illuminated LCD display for ideal readability
- Additional analog display
- Detachable scale plate made from safety glass
- Sensor Touch
- RRP 39.99 Euro
Soehnle Personal scales Magia and Maya Black Edition
Personal scale Magia
- Easy to clean glass surface made of strong safety glass (8 millimeter)
- Extra big, glossily illuminated LED display, invisible when turned off
- Loading capacity 180 kilogram, 100 Gram scaling
- RRP 39.99 Euro
Personal scale Maya Black Edition
- Decor "Stripes" and "Circles": elegant satinized glass design at attractive price
- Compact slim design
- Easy to read LCD display
- Loading capacity 180 kilogram, 100 gram scaling
- RRP 18.99 Euro
Trendsetting Bamboo Design: modern and natural of best Soehnle quality
Digital kitchen and personal scales Bamboo and aroma diffuser
- First class bamboo
- Pleasant and hygienic weighing surface of Bamboo scale
- Sensor Touch controls
- Easy to read displays
- Aroma diffuser with air freshener and LED lightshow
- RRP kitchen scale 29.99 Euro, Personal scale 39.99 Euro, Aroma Diffuser 79.99 Euro
Leifheit is well equipped for the future
Summary
Experience Leifheit LIVE at the Ambiente fair Hall 5.1 B 90
Your questions please
Aktiengesellschaft
P.O. Box 11 65 56371 Nassau/Lahn, Germany www.leifheit -group.com