AdUx

Regulatory Filings • Jan 20, 2016

HIMEDIA GROUP: HiMedia Belgium and HiMedia Portugal takes on Microsoft

Paris, January 20, 2016, 5:40 PM - HiMedia today announced that it has signed an agreement with AppNexus to represent Microsoft's inventory in Belgium and Portugal , effective January 1, 2016. By terms of the agreement, HiMedia will promote and offer RTB and Deals access to Microsoft inventory – including Outlook, Skype, MSN, and Microsoft Casual Games – as AppNexus' exclusive sales house and programmatic platform for Microsoft's premium publisher properties in Belgium and Portugal.

HiMedia will also assist buyers that do not purchase inventory programmatically by accepting insertion orders and executing them programmatically on AppNexus' technology platform.

The selection of HiMedia follows closely on AppNexus' announcement that it has provided the key systems to enable Microsoft to bring its advertising sales 100% programmatic in ten European markets (Austria, Belgium, Switzerland, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, and Sweden).

Next financial communication: 2015 turnover, on 4 February 2016 after the market closing

About HiMedia

Pioneer in its field, HiMedia is a European leader in digital marketing. The company offers its clients a wide range of advertising solutions to leverage and optimize their digital strategy. Established in 6 European countries, in the United States and in Latin America, the Group employs more than 280 people and generated sales of €76 million in 2014.

Independent since its creation, HiMedia is listed on the Euronext Paris Compartment C and is included in the CAC Small, CAC-All Tradable and CAC PME indices. Code ISIN: FR0012821890 / Mnémo: HIM.

More information on www.himediagroup.com/en/our-businesses-himedia-digital-avertising Facebook: www.facebook.com/HiMediaGroup Follow us on Twitter: @himedia LinkedIn: www.linkedin.com/company/himediagroup

This press release does not constitute an offer to sell, or a solicitation of an offer to buy Hi-Media shares. If you wish to obtain more complete information about HiMedia Group, please refer to our Internet site http://www.himediagroup.com, under the Investors heading. This press release may contain some forward-looking statements. Although HiMedia Group considers that these statements are based on reasonable hypotheses on the publication date of this release, they are by their very nature subject to risks and uncertainties that could cause the actual results to differ from those indicated or projected in these statements. HiMedia Group operates in a continually changing environment and new risks could potentially emerge. HiMedia Group assumes no obligation to update these forward-looking statements, whether to reflect new information, future events or other circumstances.