Investor Presentation • Nov 14, 2017
Investor Presentation
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www.scout24.com
November 2017| Scout24
This document has been issued by Scout24 AG (the ȊCompanyȋ and, together with its direct and indirect subsidiaries, the "Group") and does not constitute or form part of and should not be construed as any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any securities of the Company, nor shall any part of it nor the fact of its distribution form part of or be relied on in connection with any contract or investment decision, nor does it constitute a recommendation regarding the securities of the Company or any present or future member of the Group.
All information contained herein has been carefully prepared. However, no reliance may be placed for any purposes whatsoever on the information contained in this document or on its completeness. No representation or warranty, express or implied, is given by or on behalf of the Company or any of its directors, officers or employees or any other person as to the accuracy or completeness of the information or opinions contained in this document and no liability whatsoever is accepted by the Company or any of its directors, officers or employees nor any other person for any loss howsoever arising, directly or indirectly, from any use of such information or opinions or otherwise arising in connection therewith.
The information contained in this presentation is subject to amendment, revision and updating. Certain statements, beliefs and opinions in this document are forward-looking, which reflect the Companyȇs or, as appropriate, senior managementȇs current expectations and projections about future events. By their nature, forward-looking statements involve a number of risks, uncertainties and assumptions that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements. These risks, uncertainties and assumptions could adversely affect the outcome and financial effects of the plans and events described herein. Statements contained in this document regarding past trends or activities should not be taken as a representation that such trends or activities will continue in the future. The Company does not undertake any obligation to update or revise any information contained in this presentation (including forward-looking statements), whether as a result of new information, future events or otherwise. You should not place undue reliance on forward-looking statements, which speak only as of the date of this document.
This document is not an offer of securities for sale in the United States of America. Securities may not be offered or sold in the United States of America absent registration or an exemption from registration under the U.S. Securities Act of 1933, as amended. Neither this document nor any copy of it may be taken or transmitted into the United States of America, its territories or possessions or distributed, directly or indirectly, in the United States of America, its territories or possessions or to any US person.
By attending, reviewing or consulting the presentation to which this document relates or by accepting this document you will be taken to have represented, warranted and undertaken that you have read and agree to comply with the contents of this notice.
Nothing in this document constitutes tax advice. Persons should seek tax advice from their own consultants or advisors when making investment decisions.
All numbers in new vertical structure unaudited and preliminary only.
Greg Ellis CEO Scout24 AG
Christian Gisy CFO Scout24 AG
Thomas Schroeter Senior Vice President ImmobilienScout24
Felix Frank Vice President AutoScout24
Ralf Weitz Senior Vice President Scout24 Consumer Services
| 09:00 am CET | Welcome to Scout24Ȇs first Capital Markets Day |
|---|---|
| ImmobilienScout24: Update on strategy and market segments |
|
| AutoScout24: Update on strategy and market segments | |
| Scout24 Consumer Services: Expanding focus from listing to transaction | |
| Re-Cap Q3 2017 Financials / Adapted financial disclosure starting Q1 2018 |
|
| Wrap-up and Q&A Session | |
| 01:30 pm CET |
Lunch at the venue & networking |
Our Purpose: Inspiring Your Best Decisions We connect people, cars and homes.
page 6
page 7
Displaying a wide range of listings Creating a transparent market environment Complementing offering with relevant services Tracing Consumer Journey across marketplaces Providing digital alternative for offline services
REFLECT ENHANCE TRANSACT
Supporting with lead acquisition Providing valuable consumer insights Delivering data driven tools for branding & acquisition Driving engagement with consumers Helping with the digitisation of day-to-day business
Reflecting a great amount of Commercial Real Estate in Germany
~100k Additional Email Leads per Object
Enhancing search results with ȌProperty you might also likeȊ
Helping Consumers finalize the transaction
Providing quality listings exclusively with the 360° experience
Enhancing listings with valuable information and creating transparency
Delivering relevant leads to dealers and OEMs
8-10% New Car Leads originate from AS24
Finding the right financing partner with the mortgage calculator
Providing an easy service for property seekers and valuable information for home-owners
In-app inventory list tool for moving company
Revenue shares * Scout24 Consumer Services Revenues included
Update on Strategy and Market Segments Thomas Schroeter Senior Vice President, ImmobilienScout24
Scout24 Capital Markets Day, November 2017
Provide a Networked Real Estate Marketplace which is Completely Digital, Offering a Transparent, Simple and Relevant Experience for All Actors in the Market
1.9x more listings Around 470,000 listed properties, 1.9x more than next competitor1
competition1 Around 40,000 paid private listings online per day1
Offering the most residential listings in 84% of regions in Germany2
Around 13 Million Unique Monthly Visitors, 1.6x more than next competitor3
More than 50% of the market only visits IS244
than
Market leader in usage frequency and reach in 72% of regions in Germany5
+ 22% growth in leads provided to partners6
Sources:: Management estimates, if not stated otherwise
Moderate growth in residential transaction volume Healthy increase in residential sale transaction value in 2016 Amount of building permissions increased strongly in 2016 Solid increase in commercial real estate price index GDP with stable growth during last 3 years Consumer confidence at record high level Employment continuously increasing Interest rates continue to be at low level
Consolidation in agent market slowing down
ȊBestellerprinzipȋ for sale unlikely
Consumers Asset Owner Picture Picture
Sources: Management estimates, Federal Statistic Office (Statistisches Bundesamt), Techem, OC&C 2015
Goals
Value Proposition
We are reaching most consumers… …and they are satisfied with us
Double-digit growth in visits in 20174
~ 76% satisfaction with search experience5
Best rated and most downloaded App6
Consumer Brand of the year7
Sources:: Management estimates, if not stated otherwise
Own research, as per September 2017
iOs and Android App Stores, November 2017
YouGov BrandIndex, October 2017
€112 m
page 8
Residential real estate
Fragmented market with low number of large players and high number of small players (~70% of agents are SMBs)
Highly diverse group with regards to digital savviness (~35-40% of marketing spent offline)
Business drivers: Efficiently rent / sell out objects, acquire new objects, build local reputation & branding
We offer the most residential real estate listings… ...and we are the most used portal
page 9
Residential real estate
Sources: Management estimates, for listings, based on mindline study Q3 2017 for Usage Index 1. Usage Index by average shows the index value of a portal in relation to the average of all relevant real estate portals
Sources: Management estimates for listings, based on mindline study Q3 2017 for Average Usage Index (traffic) Regions above 100% share in listings or traffic, compared to competitor set comprising IN, IW and ebay KA for Usage index, Combined next competitor for listings
page 11
Sources: Management estimates, internal data
Percentage of customers with satisfied and very satisfied rating, residential agents
Successfully market existing objects
Provide the most efficient marketing channel
Acquire new objects, build local reputation & brand
Provide the best ROI for acquisition
| Benchmark August 2017 Wohnung/Kauf, Berlin |
Aktive Angebote | Sichtbarkeit in der Ergebnisliste |
Exposé-Aufrufe | E-Mail Anfragen | Telefonanfragen |
|---|---|---|---|---|---|
| Allgemeiner Grund & Boden Fundus79285 | 116 | 8,48% | 114.597 | 586 | 234 |
| pro Objekt | 987,91 | 5.05 | 2.02 | ||
| vergleichbare Anbieter | 136 | 13,34% | 82,166.4 | 248.6 | 118.8 |
| $\rightarrow$ pro Objekt | 604,16 | 1,83 | 0,87 | ||
| Wiederherstellen | $-$ | $\left( -\right)$ | $\left( -\right)$ | $\equiv$ |
| Schaufenster | |
|---|---|
| Premium | STATISTICS |
| Top | |
| Standard | 65.2% |
| Schaufenster | 30.6% | |
|---|---|---|
| Premium | 14.5% | |
| Top | 8,8% | |
| Standard | 5.196 | |
| Schaufenster | 0.28 |
|---|---|
| Premium | 0.25 |
| Top | |
| Standard | |
| Sale | Rent | |
|---|---|---|
| # of sold objects during the last 6 months |
12 | - |
| Price of sold objects |
3.936.000,00 € | - |
| Ø Price / Rent per object | 328.000,00 € | - |
| Provision (%) / Number of monthly Rents (#) | 5,0% | - |
| Commission in the last 6 months | 196.800,00 € | - |
| Commission extrapolated to 12 months | 393.600,00 € | - |
| Objects marketed via IS24 (%) |
60% | - |
| Commission directly attributable to IS24 | 236.160,00 € | - |
| IS24 Cost in the last 12 month / ROI | 12.000,00 € | - |
| ROI on 1€ Invest in IS24 | 19,68 € |
page 17
Residential real estate
Scource: Management estimates, internal data 1. Deriving from VIA sold separately from Membership contracts
page 18
Business real estate
A few large & professional players, followed by a long tail of small players
Competitive market, with focus on pre-qualified lead generation and brand building
Large & highly professional players acting nationwide as well as local heroes
Business drivers: Landplot availability, efficient and timely marketing of units at best price
~3.0 thousand projects listed on IS24, 1.2x compared to next competitor
✓Dedicated search criteria
✓Draw-search
✓VIA products for efficiently marketing objects and building brand in search funnel
Engaging search experience with dedicated products VIA Products and media products for customers
✓Opportunity to highlight specific units
✓Additional visibility product for unit within listing
page 19 Business real estate
page 20
Update on Strategy and Market Segments Felix Frank Vice President, AutoScout24 Christian Gisy CFO, Scout24 AG
Scout24 Capital Markets Day, November 2017
Around 2.4 million new and used cars1
98 million visits per month with 69% mobile share2
Around 47,600 dealer partners3
Market leader in 4 European countries4
48% of dealer revenue generated in market leading countries5
20% dealer growth in Germany since IPO5
35% ARPU growth in Core countries since IPO6
Sources:: Management estimates
Sources: Management estimates, Autobiz, August 201, for Austria ncluding Gebrauchtwagen.at (not deduplicated)
*In terms of listings; compared against local competitors in the respective market. Market position in Austria and Netherlands reached No.1 position post IPO
In terms of dealer listings, Autobiz, August 2017
Based on average monthly visits (sessions) to the AS24 platform from mobile devices, mobile and all AS24 applications as measured by own traffic monitor (Google Analytics), September 2017, including European AutoTrader and Gebrauchtwagen.at; Traffic in Germany partly re-directed to Easter-European Language Versions
Full online assessment possible more and higher qualified leads
Please visit the link on the Capital Markets Day page or just visit www.autoscout24.de/360/
Engaging ȊNew Car Configuratorȋ
experience also for used cars
Increased Transparency
Mobile & Consumer First
walk around possible
consumers
Full online assessment of cars, virtual
Smoothly integrated in mobile search flow – and with relevant content for
New Experience
Visibility boost and positioning as innovative & trustworthy dealer
Increased attractiveness for customers from longer distances
3min process and no need for hardware investment
Monetization lever is >10x of a normal listing: €1,99 charge per day
Cost per sale with AS24 is significantly lower than dealer net margin
Sources: Management estimates, internal data, if not otherwise stated 1. OC&C 2015 2. Average Car Price in 2017, AutoScout24 Used Car Price Index (AGPI), October 2017
… and Allows for Consistent Price Increases…
35% Drove ARPU
since IPO
6 Price increases across all markets growth4 of 1
X
Associated churn impact of only 2% 3
Sources: Management estimates, internal data 1. During the course of 2017 2. Average price increase in core countries 2017 as of October 2017; does not apply to all dealer groups 3. As of October 2017 4. Average ARPU Growth in Core Countries since IPO, 9M 2017
Impact of standing time on price reductions
Sources: Management estimates
Own calculations based on long-term case study for a top-tier automotive brand in Germany.
Share of revenue of customers using Marketing Power, all regions, October and November 2017 3. Dealer listings in the core countries, September 2017
Sources: Management estimates
Expanding Focus from Listing to Transaction Ralf Weitz Senior Vice President, Scout24 Consumer Services
Scout24 Capital Markets Day, November 2017
Drive the digitisation of the whole process of buying homes and cars
Be the central place where the consumer and customer needs and expectations are met
Growing penetration of online services increases visibility of further transaction steps expanding Scout24's business opportunities
Creating a €100m+ Business in the Mid-Term
Strong Organic Track Record
Around 2,500 leads per day sent to mortgage & relocation companies
Around 39,000 credit checks sold every month
3,000 paying financing and relocation partners1
13,000 premium subscribers2
2.8m visits per month3
~€70 Million revenue in 2016
Double-digit revenue growth per year since IPO
Sources:: Management estimates, internal data, October 2017, if not stated otherwise 1. Customers with at least one invoice
Leveraging our Traffic and Data Advantage to Drive Leads
Lead Generation
Data analytics, predictive tools
paid traffic
Add enriched, personalized data
Own organic traffic
Mobility in general is changing on the back of a variety of socio-economic factors
OEMs looking to differentiate as they feel the pressure of the digitasation
Consumers looking at total cost of vehicle ownership rather than just financing rates
Re-Cap Q3 2017 Financials / Adapted financial disclosure starting Q1 2018 Christian Gisy CFO, Scout24 AG
Scout24 Capital Markets Day, November 2017
Ordinary operating (oo)EBITDA represents EBITDA adjusted for non-operating and special effects, ordinary operating EBITDA margin of a segment is defined as ordinary operating EBITDA as a percentage of external segment revenues
Cash contribution is defined as ooEBITDA less Capital expenditures, cash conversion as ooEBITDA / (ooEBITDA less Capital expenditures)
growth y-o-y
5%
2%
2%
12%
4%
Core Agent revenues show slight increase compared to Q3 2016 reflecting improvement in core agent trends
Other agent revenues remained mainly flat on a y-oy basis mainly driven by professional pay-per-ad revenues
Increase reflecting robust revenue growth in adjacent businesses combined with a slight increase in private listing revenues
ooEBITDA margin reflecting investments in product innovation adding to topline growth going forward
Net loss/gain excl. Agents leaving the business1 Agents leaving the business / inactive Agents
Note: All figures in thousands.
Strong ARPU increase on the back of price increases and good visibility product uptake in core countries
Other dealer revenues with a flat development y-o-y on the back of a less dynamic development in revenues from the ȊExpress Saleȋ
Other revenues increased at a slightly slower pace due to a less dynamic development in display revenues
Revenue growth combined with operational gearing drive margin increase
page 5
| ImmobilienScout24 (in €m) |
9M 2017 |
|---|---|
| Core Agent Revenues | 118.8 |
| Other Agent Revenues | 26.9 |
| Other Revenues | 76.3 |
| Revenue | 222.1 |
| AutoScout24 (in €m) |
9M 2017 |
|---|---|
| Core Dealer Revenues Germany | 48.7 |
| Core Dealer Revenues BE,NL, IT |
42.9 |
| Other Dealer Revenues | 10.5 |
| Other Revenues | 24.8 |
| Revenue | 126.9 |
| Other (not-reported) (in €m) |
9M 2017 |
|---|---|
| Corporate Revenue | 0.4 |
| Other (FinanceScout24) | 4.1 |
| Revenue | 4.5 |
| ImmobilienScout24 (in €m) |
9M 2017 |
|---|---|
| Revenue with Residential real estate partners | 84.8 |
| Revenue with Business real estate partners | 35.0 |
| Revenue with private listers and others | 55.9 |
| Revenue | 175.7 |
| AutoScout24 (in €m) |
9M 2017 |
| Revenue with Dealers Germany | 50.1 |
| Revenue with Dealers in European Core Countries | 44.7 |
| Revenue with OEM | 14.5 |
| Other Revenue | 8.8 |
| Revenue | 118.0 |
| Scout24 Consumer Services (in €m) |
9M 2017 |
| Revenue with Finance Partners | 29.8 |
| Services revenue | 17.9 |
| 3 rd party display revenue |
11.6 |
| Revenue | 59.3 |
| Other (not-reported) (in €m) |
9M 2017 |
| Revenue | 0.4 |
| ImmobilienScout24 (in €m) |
Q3 2016 |
Q3 2017 |
YoY | 9M 2016 |
9M 2017 |
YoY |
|---|---|---|---|---|---|---|
| Revenue with Residential real estate partners |
28.1 | 28.6 | 1.8% | 84.0 | 84.8 | 0.9% |
| Revenue with Business real estate partners |
11.5 | 11.8 | 2.4% | 34.0 | 35.0 | 2.9% |
| Revenue with private listers and others |
18.2 | 18.9 | 3.5% | 54.0 | 55.9 | 3.5% |
| Revenue | 57.9 | 59.3 | 2.5% | 172.0 | 175.7 | 2.1% |
| Ordinary Operating EBITDA |
40.5 | 118.9 | ||||
| Margin | 68.3% | 67.7% |
| KPIs | Q3 2016 |
Q3 2017 |
YoY |
|---|---|---|---|
| Residential Partners (end of period, contractual, #) |
13,157 | 13,171 | 0.1% |
| ARPU (€) |
610 | 634 | 4.0% |
| Business Partners (end of period, #) |
2,871 | 2,739 | (4.6)% |
| ARPU (€) |
1,298 | 1,403 | 8.1% |
| ImmobilienScout24 | Q3 2017 |
YoY | |
|---|---|---|---|
| Core Agents (end of period, #) |
17,230 | (0.8)% | |
| ARPU (€) | 781 | 4.4% | |
| Core Agent Revenues (€m) | 40.1 | 2.3% |
| ImmobilienScout24 | Q3 2017 | YoY |
|---|---|---|
| Residential Partners (end of period, contractual, #) |
13,171 | 0.1% |
| ARPU (€) |
634 | 4.0% |
| Core Residential revenues (€m) |
24.9 | 2.7% |
| Business Partners (end of period, #) |
2,739 | (4.6)% |
| ARPU (€) |
1,403 | 8.1% |
| Core Business revenues (€m) |
11.6 | 2.5% |
| Scout24 Consumer Services | Q3 2017 | YoY |
|---|---|---|
| Finance Listing revenues (€m) | 3.7 | (1.8)% |
| AutoScout24 (in €m) |
Q3 2016 |
Q3 2017 |
YoY | 9M 2016 |
9M 2017 |
YoY |
|---|---|---|---|---|---|---|
| Revenue with Dealers Germany |
14.4 | 17.1 | 19.0% | 41.9 | 50.1 | 19.5% |
| Revenue with Dealers in European Core Countries |
13.1 | 15.5 | 18.5% | 37.6 | 44.7 | 18.7% |
| Revenue with OEM | 4.6 | 4.9 | 5.7% | 14.2 | 14.5 | 2.3% |
| Other Revenue | 3.1 | 2.8 | (7.3)% | 9.0 | 8.8 | (2.0)% |
| Revenue | 35.2 | 40.4 | 14.8% | 102.7 | 118.0 | 15.0% |
| Ordinary Operating EBITDA |
20.1 | 54.6 | ||||
| Margin | 49.8% | 46.2% |
| KPIs | Q3 2016 |
Q3 2017 |
YoY |
|---|---|---|---|
| Dealer Germany (#) | 25,335 | 27,443 | 8.3% |
| ARPU (€) |
193 | 210 | 8.9% |
| Dealer European Core Countries (#) |
20,568 | 20,981 | 2.0% |
| ARPU (€) |
219 | 246 | 12.3% |
| Scout24 Consumer Services (in €m) |
Q3 2016 |
Q3 2017 |
YoY | 9M 2016 |
9M 2017 |
YoY |
|---|---|---|---|---|---|---|
| Revenue with Finance Partners |
8.4 | 10.1 | 19.5% | 25.4 | 29.8 | 17.5% |
| Services revenue | 5.4 | 6.2 | 16.3% | 15.3 | 17.9 | 16.7% |
| 3 rd Party Display revenue |
3.4 | 3.6 | 6.6% | 10.6 | 11.6 | 9.3% |
| Revenue | 17.2 | 19.9 | 15.9% | 51.3 | 59.3 | 15.6% |
| Ordinary Operating EBITDA |
6.4 | 20.2 | ||||
| Margin | 32.4% | 34.0% |
| Revenue (in €m) |
9M 2016 |
9M 2017 |
YoY | ordinary operating EBITDA (in €m) |
9M 2017 |
Margin |
|---|---|---|---|---|---|---|
| ImmobilienScout24 | 172.0 | 175.7 | 2.1% | ImmobilienScout24 | 118.9 | |
| AutoScout24 | 102.7 | 118.0 | 15.0% | AutoScout24 | 54.6 | 46.2% |
| Scout24 Consumer Services | 51.3 | 59.3 | 15.6% | Scout24 Consumer Services | 20.1 | 34.0% |
| Scout24 Group | 326.3 | 353.5 | 8.3% | Scout24 Group | 185.5 | 52.5% |
M&A activities targeted to strengthen market positions or grow adjacencies business
Dividend pay-out ratio of 30.0% to 50.0% of adjusted net income over time
Target leverage of 1.5x to 1.0x over time
Revenues
We target Group revenues in 2018 to record a high single to low doubledigit percentage growth rate, reaching a low- to mid teens growth rate in 2019
We expect Group ordinary operating EBITDA margin in 2017 to increase by at least one percentage point compared to 2016 (was 50.8%)
Today's presentation material can be found on the event page:
http://www.scout24.com/en/Investor-Relations/events/capitalmarkets-day/Capital-Markets-Day.aspx
Q3 and 9M Report 2017 http://www.scout24.com/en/Investor-Relations/Financial-Publications/Financial-Reports/Financial-reports.aspx
Half Year Report 2016 http://www.scout24.com/en/Investor-Relations/Financial-Publications/Financial-Reports/Financial-reports.aspx
Full Year Report 2016 report.scout24.com/2016
CSR Report 2016 http://www.scout24.com/en/Investor-Relations/Financial-Publications/otherpublications/other-publications.aspx
Britta Schmidt Vice President Investor Relations & Controlling
Diana Apostol Junior Manager Investor Relations
Tel : +49 89 444 56 3278 ; Fax : +49 89 444 56 193278; Email : [email protected]
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