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Scout24 AG

Investor Presentation Aug 1, 2018

385_ip_2018-08-01_150eed1a-b2fc-4daa-9a37-60528e752a64.pdf

Investor Presentation

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Scout24 – "Inspiring your best decisions"

www.scout24.com Munich/Berlin | August 2018 | Scout24 AG

Disclaimer

This document has been issued by Scout24 AG (the "Company" and, together with its direct and indirect subsidiaries, the "Group") and does not constitute or form part of and should not be construed as any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any securities of the Company, nor shall any part of it nor the fact of its distribution form part of or be relied on in connection with any contract or investment decision, nor does it constitute a recommendation regarding the securities of the Company or any present or future member of the Group.

All information contained herein has been carefully prepared. However, no reliance may be placed for any purposes whatsoever on the information contained in this document or on its completeness. No representation or warranty, express or implied, is given by or on behalf of the Company or any of its directors, officers or employees or any other person as to the accuracy or completeness of the information or opinions contained in this document and no liability whatsoever is accepted by the Company or any of its directors, officers or employees nor any other person for any loss howsoever arising, directly or indirectly, from any use of such information or opinions or otherwise arising in connection therewith.

The information contained in this presentation is subject to amendment, revision and updating. Certain statements, beliefs and opinions in this document are forwardlooking, which reflect the Company's or, as appropriate, senior management's current expectations and projections about future events. By their nature, forward-looking statements involve a number of risks, uncertainties and assumptions that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements. These risks, uncertainties and assumptions could adversely affect the outcome and financial effects of the plans and events described herein. Statements contained in this document regarding past trends or activities should not be taken as a representation that such trends or activities will continue in the future. The Company does not undertake any obligation to update or revise any information contained in this presentation (including forward-looking statements), whether as a result of new information, future events or otherwise. You should not place undue reliance on forward-looking statements, which speak only as of the date of this document.

This document is not an offer of securities for sale in the United States of America. Securities may not be offered or sold in the United States of America absent registration or an exemption from registration under the U.S. Securities Act of 1933, as amended. Neither this document nor any copy of it may be taken or transmitted into the United States of America, its territories or possessions or distributed, directly or indirectly, in the United States of America, its territories or possessions or to any US person.

By attending, reviewing or consulting the presentation to which this document relates or by accepting this document you will be taken to have represented, warranted and undertaken that you have read and agree to comply with the contents of this notice.

Nothing in this document constitutes tax advice. Persons should seek tax advice from their own consultants or advisors when making investment decisions.

All numbers in new vertical structure unaudited and preliminary only, if not otherwise stated.

A LEADING DIGITAL MARKETPLACE FOR REAL ESTATE AND AUTOMOTIVE IN GERMANY AND IN EUROPE1

2 Household Brand Names

1 dedicated Vertical driving adjacent business and digitisation of the Consumer Journey

5 Core Geographies

More than 180mvisits per month to core brands2

Sources:

1) Management estimate; Leading position in real estate classifieds in Germany in terms of listings and traffic as well as a leading position in Europe (Belgium, Luxembourg, Netherlands, Italy, Austria) for automotive classifieds, based on listings and traffic. June 2018)

2) Management estimates, June 2018. Visits based on monthly average sessions measured by own traffic monitor (google analytics)

Evolving from a classifieds portal to a market network

A UNIQUE OPPORTUNITY TO CAPTURE THE FULL POTENTIAL OF OUR CORE MARKETPLACES

Providing an ecosystem for consumers and partners

ALLOWING US TO ENHANCE OUR VALUE PROPOSITION

Displaying a wide range of listings Creating a transparent market environment Complementing offering with relevant services Tracing Consumer Journey across marketplaces Providing digital alternative for offline services

Supporting with lead acquisition Providing valuable consumer insights Delivering data driven tools Driving engagement with consumers Helping with the digitisation of day-to-day business

ImmobilienScout24

WE ARE THE LEADING PLAYER

Sources:: Management estimates, if not stated otherwise

  • 1) Based on visits (sessions) to the IS24 platform, measured by own traffic monitor (google analytics).
  • 2) As per end of June 2018, total listings compared to combined vertical competitor
  • 3) ComScore MMX, desktop and mobile, average from January to May 2018, compared to combined competitor

ImmobilienScout24 ImmobilienScout24

WE ARE THE LEADING PLAYER WE SERVE THE WHOLE MARKET FUELED BY CONSUMER NEEDS

  • ~3.6 million transactions in residential real estate in Germany per year
  • Find best place to live
  • Goals • Decide to rent or buy
  • Simple & transparent process
  • Value Proposition • Supply: Property market is on IS24
  • Consumer experience: Simple, engaging & relevant
  • Support in decision-making
  • Assistance throughout consumer lifecycle

Consumers Asset Owners

  • ~50% home ownership rate in Germany, trending upwards • ~2.5 million private residential transactions per year, thereof ~2.2m rental and ~0.3m sales transactions
  • Decide on marketing alone or through agent; find best agent
  • Find best suitable buyer or tenant
  • Determine best price & timing
  • Support in finding the right agent
  • Market property to maximize value
  • Certainty and efficiency of transaction
  • Success guarantee ("Erfolgsgarantie")

Partners

  • ~33 thousand real estate professionals in Residential and Business real estate
  • Commission pool of €6.0+bn1
  • Successfully market objects
  • Acquire new objects & build local reputation and branding
  • Gain market insights & knowledge to run the business
  • Most efficient marketing channel
  • Best products for acquisition and brand building
  • Insights, data & knowledge through market navigator

7

Sources: Management estimates, Federal Statistic Office (Statistisches Bundesamt), Techem, OC&C 2015

1) Driven mainly by around 600,000 sales transactions with an average transaction value of €240k, agented transactions of 58% plus commission on rental and commercial transactions

ImmobilienScout24

OUR VALUE ADDED PRODUCTS PROVIDE ADDITIONAL VALUE TO OUR PARTNER'S BUSINESSES

AutoScout24

WE ARE THE LARGEST EU AUTOMOTIVE DIGITAL MARKETPLACE WITH A LEADING POSITION IN OUR CORE MARKETS

Sources: Management estimates,

*In terms of listings; compared against local competitors in the respective market.

1) In terms of dealer listings, June 2018. Non-Deduplicated for Gebrauchtwagen.at and AutoTrader.nl

2) Based on average monthly visits (sessions) to the AS24 platform from mobile devices, mobile and all AS24 applications as measured by own traffic monitor (google analytics), June 2018, including AutoTrader.nl and Gebrauchtwagen.at; Traffic in Germany including re-directed traffic to Easter-European Language Versions

AutoScout24

WE CATER TO THE EVOLVING NEEDS OF THE MASSIVE AUTO ECOSYSTEM

Consumers Dealers OEMs
€156bn
spent on cars annually
€61bn
also spent on insurance
and financing
and €64bn
on after
sales
in Germany alone
Less
brand focused,
more time online
Marketing spend of >€650m
in
Germany

65%
is
still offline
€2bn ad
spend by OEMs in
Germany -
71% is still offline
s
al
o
G

6h
and only
dealer
visits)
Find the
right
car
from
a
trustworthy
seller, at a fair price
&
in good
condition
1,2
Sell used
& new cars
Fast turnover to best price
possible
Earn from adjacent services
Sell new
cars
& utilize
factory
capacity
Getting
closer
to
consumer
n
o
ositi
p
o
pr
e
u
al
V
Largest
EU supply
Outstanding user experience
Transparency
& value
added
services
Largest
EU demand
Increase visibility to drive turnover
Additional tools to support sales
Largest
EU auto
audience
Targeted
advertising
Consumer insights
& access

OUR VALUE ADDED PRODUCTS WITH CLEAR ROI BY DECREASING STANDING TIMES

  • Increase demand performance Build local reputation & brand Premium listing products Media Display Advertising products
  • Premium listings products allow positioning on top of search results page
  • Average a lead uplift of 2-3x
  • Average 18% decline in selling time1
  • Significant impact on price reductions, working capital, parking & insurance cost

Scout24 Consumer Services

WE PROVIDE MORE VALUE TO OUR CONSUMERS AND EXTENT OUR OFFERING ALONG THE LIFECYCLE

Scout24 Consumer Services

WE HAVE MADE SIGNIFICANT PROGRESS TO BUILD OUT THE BUSINESS

  • Strong organic Track Record
  • 3,000 paying financing and relocation partners1
  • 56,000 premium subscribers2
  • 3.4m visits per month3
  • Around 2,700 leads per day sent to mortgage & relocation companies

    1. Customers with at least one invoice
    1. Active subscriptions as of 22.08.2018
    1. Sumofsessions Scout24 Consumer Services Products (IS24 only. Including Desktop, Mobile and Satellite Websites), measured by Google Analytics

Scout24 Consumer Services TAKES OUR CONSUMER SERVICES BUSINESS TO THE NEXT LEVEL

Consumer Service mid-term revenue outlook

We have clear priorities for cash

Re-invest in growth

M&A activities targeted to strengthen market positions or grow adjacencies business -Recent acquisition of FINANZCHECK.de to boost consumer services growth to become a €250m+ revenue business in the mid-term-

Return cash to shareholders

Dividend pay-out ratio of 30.0% to 50.0% of adjusted net income over time -To be maintained after recent acquisition-

Repay debt

Net debt/ordinary operating EBITDA ratio of 2.6x to 2.7x expected by end of 2018 -Target leverage ratio of 1.0x to 1.5x over time to be maintained after recent acquisition-

We are in a unique position

  • Clear No. 1 Market Position in the Attractive German Property Market
  • A European Automotive Classifieds Leader, with Strong Momentum
  • Significant Value Proposition for our Partners driving Monetization and ARPU Upside
  • Large Adjacencies that Expand the Addressable Market and Growth Opportunity
  • Strong Tailwinds in the German Digital Classifieds Market
  • Strong Innovation Power Transforming How People Get Products and Services
  • Substantial Growth with Increasing Profitability and Cash Generation

Publications and next events

Full year report

CSR Report

Group Interim Report H1 & Q2 2018 http://www.scout24.com/en/Investor-Relations.aspx

Next event: Q3 2018: November 7, 2018 (to be confirmed) IR Contact details

Getting in touch:

Tel : +49 89 444 56 3278 Fax : +49 89 444 56 193278 Email : [email protected]

Britta Schmidt

Vice President Investor Relations & Controlling

Kai Knitter Director Investor Relations

Diana Apostol

Manager Investor Relations

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