Investor Presentation • Apr 4, 2019
Investor Presentation
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Dr Stefan Knoll CEO

Lutz Kiesewetter Head of IR & PR




Dr Stefan Knoll Founder and CEO
Corporate Communications, Investor Relations, Legal, Human Resources, Internal Audit, Company Organisation

Michael Morgenstern CFO
Degree in Business Administration, 1995
Controlling, Accounting, Actuarial, Solvency-II

Stephan Schinnenburg CSO
Online Sales, Brokers, Collaborations, Product Development, Marketing, Operations

Health insurance economist
IT Infrastructure, IT Applications, Claims Service



Very good (0.5) Financial test 05/2018 Test winner

Good (1.7) Financial test 06/2018 Test winner
In addition to IPO preparations and the continuation of sales growth, in 2018 Deutsche Familienversicherung once again succeeded in strengthening its exceptional position in product innovation.


Very good (0.7) Financial test 12/2018 Test winner
This is also an indication of DFV's ability to perform and is not a matter of course with 111 employees.

Very good (1.3) Financial test 05/2018 3rd place





The future lies in the use of digital voice assistants:
Forms and protracted sales discussions for self-evident facts are a thing of the past.

Deutsche Familienversicherung is the first and to date the only InsurTech to cover the entire sales process from providing









We look forward to seeing Eintracht win together with you!





are the first InsurTech that...
has an adequate insurance base with 450,000 customers,


Resolution of the Supervisory Board and shareholders to implement an IPO in 2018
Michael Morgenstern takes over finance department Takeover of sales department by Stephan Schinnenburg
First presentation of Deutsche Familienversicherung as an InsurTech
Launch meeting with all persons and institutions involved in the planned IPO
August 27, 2018 Start of pilot fishing
AGM with resolutions on authorised capital, capital reduction and share consolidation
Prospectus approved by the German Federal Financial Services Supervisory Authority (BaFin)
October 30, 2018 Start of roadshow
November 9, 2018 Decision on the postponement of the IPO
November 22, 2018 Approval of the supplement to the prospectus
December 4, 2018 IPO


Dr. Rhein

The existing shareholders did not sell any shares as part of the IPO. Shareholders Mr Pesarini and Dr Knoll increased their shares within the scope of the IPO. All existing shareholders are subject to a "lock-up" period of 12 months.
| Pesarini | 3,038,748 |
|---|---|
| SK Beteiligungen (Dr Knoll) | 2,826,712 |
| Erbengemeinschaft Vogel | 2,788,485 |
| VPV | 2,083,300 |
| Ethenea | 897,496 |
| Freefloat | 1,626,869 |
| Total shares | 13,261,620 |
| Shares before IPO | 8,953,875 |
| Share issue | 4,307,745 |









7.9 9.9 17.6 0 5 10 15 20 2016 2017 2018 +25% +90% New business (premiums in millions of €)
The increase in new business in 2018 (units) is well above the market average (+ 1.7 %*).
On average, just 111 employees are behind the development of new business in 2018.
The product approach of Deutsche Familienversicherung is aimed at comprehensive insurance cover.
A growing number of customers opted for premium and exclusive tariffs in 2018, which had a positive impact on premium growth.



Adjusted for these factors, the portfolio grew by €12.0 million in absolute terms, corresponding to an increase of 19.6 %.

IFRS, after taxes: -€3.3 million
*excluding personnel costs

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Over the same period, the leading German index, the DAX, lost 19% of its value. In the case of Deutsche Familienversicherung, this contrasts with a loss in capital investment of 5%.




The additional expenses are due to
The 2018 sales results were above plan by 5000 units, which resulted in additional expenses for the pre-financing of sales costs.

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Claims ratio in %

Solvency Ratio in %


Portfolio per employee in thousands of €










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Following the deduction of transaction costs, Deutsche Familienversicherung has €49.6 million at its disposal. These IPO inflows will be used for the following investments:

Deutsche Familienversicherung will use 2019 to examine whether it is worth expanding the sales and product model of Deutsche Familienversicherung to other European countries and, if so, which are the preferred target markets in view of the good sales opportunities in the national market.
A decision to Europeanise the business model of Deutsche Familienversicherung will be accompanied by correspondingly adjusted planning for 2020.
Such a decision would be implemented through organic growth and exploitation of scalable and existing IT systems.


Deutsche Familienversicherung is planning the following IT investments, which will be at least partially relevant in 2019:



Irrespective of whether a business model can be developed from this, third-party marketing capability is a benchmark for the fact that digitisation can be regarded as completed in accordance with the state of the art.
*Cloud-based neural system analogy


Against this background, Deutsche Familienversicherung has decided to start outsourcing its IT infrastructure gradually before the end of 2019 – a process that should be completed by 2020.

Deutsche Familienversicherung will concentrate its efforts on IT development in the future!
Deutsche Familienversicherung calculates 12 monthly premiums (MP) of external costs for the acquisition of a new customer in supplementary health insurance. It is thus well below the average sales costs of established insurance companies.
On average, this is offset by only 6 monthly premiums of the new business premium in the first year. In addition to the sales costs, the costs for claims/benefits and administration are also to be financed from this.
In the past, reinsurance contracts were concluded to cushion the associated losses resulting from new business, and these covered part of the pre-financing costs.
This was previously necessary due to the limited own funds and for reasons of solvency planning.




With the successful IPO, Deutsche Familienversicherung now has sufficient financial resources at its disposal to gradually dispense with this form of co-financing sales. Deutsche Familienversicherung will therefore review its reinsurance portfolio as of 31 December 2019 in order to terminate the reinsurance portion for the purpose of pre-financing new business if necessary.
In 2018, selling expenses of €15 million* were planned.** The sales cost rate of 12 monthly premiums (MP) to external sales costs, which are used for commissions or sales costs, applies.
The expenses planned for sales in 2019 amount to around €30 million and will thus increase by 100%. In addition, the cost planning includes sales and advertising costs of €5 million (150%).
Sales costs are volatile because they are influenced by the actual volume of new business. Sales success that exceeds the planning also leads to higher total sales costs with an otherwise constant sales cost rate.
*excluding personnel costs **actual sales expenses amounted to €16.5 million.

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The additional investments in sales will also be accompanied by a significant increase in new business in property insurance.
Deutsche Familienversicherung plans to gradually expand property insurance into a line of business equivalent in size and earnings to health insurance.
The share of property insurance in new business is expected to rise from 3.5% to 10% in 2019.


Deutsche Familienversicherung has commenced business operations as a property insurer. The subject of the commencement of business in 2007 was the 5+ combi insurance (accident, household contents, glass, liability and legal expenses insurance).
Since 2008, the sales focus has been increasingly on non-substitutive health insurance.
In preparation for an increase in the property insurance share, Deutsche Familienversicherung began to gradually renew its existing property insurance policies in as early as 2018 and thus digitise them.


The accident, household contents, glass and liability insurance products have already been recalculated, supplied with a modern set of conditions and are available for sale in digital form.
The renewal of the legal expenses insurance should be completed by the middle of the year. Once the renewal and digitalisation of all property insurance policies has been completed, a new 5+ combined insurance policy will be offered from mid-2019.
| DFV | DFV | DFV | DFV | |
|---|---|---|---|---|
| AccidentCare | HouseholdCare | LiabilityCare | LegalCare | |
| * Basic |
€100,000 Sum insured |
€30,000 Sum insured |
Single | Vehicle |
| ** Comfort |
€200,000 Sum insured |
€60,000 Sum insured |
Couple | Vehicle, Family |
| *** | €300,000 | €90,000 | Couple with child | Vehicle, Family, |
| Premium | Sum insured | Sum insured | Career | |
| **** | €400,000 | €120,000 | Couple with 2 | Vehicle, Family, |
| Exclusive | Sum insured | Sum insured | children + | Career, House |


Together with Henkel and the IG BCE Bonusagentur, Deutsche Familienversicherung developed and introduced Germany's first company-wide supplementary long-term care insurance without a health check as of January 1, 2019 as a group insurance policy for Henkel employees.






The supplementary long-term care insurance offer from Deutsche Familienversicherung can become the game changer that politics, companies and the population need in order to put long-term care insurance on a reliable footing in the long term.

Pet health insurance
Deutsche Familienversicherung will introduce pet health insurance in the first half of 2019.
The special feature is that with the expansion of the existing sales cooperation with the largest private broadcasting group Pro7/SAT1, a promising and already established sales channel is available to realise the sales of pet health insurance.


The pet health insurance offered by Deutsche Familienversicherung also follows the logic of the matrix of 16. Deutsche Familienversicherung pet health insurance thus covers all risks that a dog owner runs in case his or her pet becomes ill. The subject of cost coverage with Deutsche Familienversicherung pet health insurance includes among other things:
| Basic | Comfort | Premium | Exclusive |
|---|---|---|---|
| Age 0-6 years: 40% Age 7-9 years: 30% Age > 9 years: 20% |
Age 0-6 years: 60% Age 7-9 years: 50% Age > 9 years: 40% |
Age 0-6 years: 80% Age 7-9 years: 70% Age > 9 years: 60% |
Age 0-6 years: 100% Age 7-9 years: 90% Age > 9 years: 80% |
| One-off health lump sum EUR 40 |
One-off health lump sum EUR 60 |
One-off health lump sum EUR 80 |
One-off health lump sum EUR 100 |
| Dog | Dog | Dog | Dog |

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The entry into sales of a new insurance product is always associated with unknowns in realisation and uncertainties in budget planning.
If everything goes according to plan, Deutsche Familienversicherung intends to catch up with the other competitors in this market when it comes to this product segment.


Through the increasing use of direct sales, Deutsche Familienversicherung is able to attract new customers at low, stable costs. We spend up to 12 monthly premiums to win a new customer.


With an additional sales investment of €15 million it will be possible to double the sales results compared to the previous year.
Around 55,000 new contracts in 2018 will become 100,000 new contracts in 2019.
This objective is very ambitious, especially in view of the size of the company.
If the target is reached, Deutsche Familienversicherung will catch up with the 5 largest German insurance companies regarding new business in health insurance.

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Page 55
Deutsche Familienversicherung is on target in terms of the timescale for new business figures. As of March 31, 2019, 30% of the annual target number of units had been reached (timed target 25%).
We sell an average of 330 new contracts per day after deducting the so-called immediate cancellations.
As of March 31, 2019, the number of new active contracts (after initial cancellation) amounted to 30,049, which corresponds to a target achievement rate of 30%.




Higher sales expenses in 2019 will have a negative impact on net profit due to the prefinancing problem. Deutsche Familienversicherung therefore anticipates a loss of €9-11 million before taxes (IFRS).
Portfolio: €100 million

The ratio of existing premiums to new business investment in the case of the Deutsche Familienversicherung is just 2 : 1. This is in comparison to established competitors, some of whom have insurance portfolios of many hundreds of millions.
The new business planning of Deutsche Familienversicherung will lead to a gradual improvement of the ratio with a linear sales target.
From a ratio of 5 : 1 an insurance company may be expected to make a profit.




Linear continuation of new business figures


| 08/04 | Roadshow New York |
|---|---|
| 09/04 | Roadshow Boston |
| 11/04 | Publication of annual financial statements |
| 16/04 | Roadshow Warsaw |
| 30/04 | Roadshow Vienna |
| 07/05 | 27th MKK Münchner Kapitalmarktkonferenz |
| 13/05 | Equity-Forum |
| 15/05 | Connected Insurance Europe 2019 |
| 23/05 | Q1 report |
| 23/05 | Annual General Meeting 2019 |


Reuterweg 47 60323 Frankfurt Germany
Lutz Kiesewetter +49 (0)69 / 74 30 46 396 [email protected]

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