L'Oréal

M&A Activity • Aug 31, 2016

L'Oréal finalizes the acquisition of IT Cosmetics

Clichy, New York, August 31, 2016 – L'Oréal announced today that it has finalized the acquisition of IT Cosmetics.

Founded in 2008 by Jamie Kern Lima and Paulo Lima, IT Cosmetics was developed with leading plastic surgeons to provide women with innovative, problem-solving skincare and makeup products.

IT Cosmetics now offers more than 300 high-performance beauty products focusing on color cosmetics, skincare, brushes and tools. For the 12 months ending June 2016, IT Cosmetics had net sales of 182 million US dollars, up by 56%.

IT Cosmetics will become part of the Luxe Division of L'Oréal.

About L'Oréal

L'Oréal has devoted itself to beauty for over 105 years. With its unique international portfolio of 32 diverse and complementary brands, the Group generated sales amounting to 25.26 billion euros in 2015 and employs 82,900 people worldwide. As the world's leading beauty company, L'Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.

Research and Innovation, and a dedicated research team of 3,870 people, are at the core of L'Oréal's strategy, working to meet beauty aspirations all over the world. L'Oréal's new sustainability commitment for 2020 "Sharing Beauty With All" sets out ambitious sustainable development objectives across the Group's value chain. www.loreal.com

"This news release does not constitute an offer to s ell, or a solicitation of an offer to buy L'Oréal shares. If you wish to obtain more comprehensive information about L'Oréal, please refer to the public documents registered in France with t he Aut orité des Marchés Financiers, also available in English on our Internet site www.loreal-financ e.com.

This news release may contain some forward -looking statements. Although the Company considers that these statements are bas ed on reas onable hypotheses at the dat e of publication of t his release, they are by their nature subject to risks and uncertainties which could cause actual results to differ mat erially from those indic ated or projected in these stateme nts."

Contacts

Tel: +33 (0)1 47 56 76 71 Tel: + 33 (0) 1 47 56 86 82 Tel: (212) 984-4133 stephanie.carsonparker@loreal.com francoise.lauvin@loreal.com mdigirolamo@us.loreal.com

Mrs Stephanie CARSON-PARKER Mrs Francoise LAUVIN Mr Matthew DiGirolamo (U.S. media)

For more information, please contact your bank, broker or financial institution (I.S. I.N. code: FR0000120321), and consult your usual newspapers, the Internet site for shareholders and investors, www.loreal-finance.com or the L'Oréal Finance app, alternatively, call +33 1 40 14 80 50.