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New Work SE

Investor Presentation Nov 6, 2020

303_ip_2020-11-06_1cb3c1f1-25d6-48da-9e42-b9adcd5584dc.pdf

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NEW WORK SE

Investor Presentation

NEW WORK SE FACTS

10 prestigious brands, including XING with more than 18.5 million users in D-A-CH

over 1,900 employees, more than 800 of whom work in Hamburg

Additional offices in Barcelona, Porto, Valencia, Vienna (kununu), Zurich, Berlin and Munich (XING Events)

$1111111$ $1.113.11$

"We pioneer a working world where people can do what they love and love what they do"

Mission Statement of NEW WORK SE

"For a better working life."

Vision of NEW WORK SE

NEW WORK SE TODAY FABULOUS TEAM & STRONG OPPORTUNITIES

Solid business model

Strong brands & market position

Megatrends & markets growth potential

Great team & culture

NEW
WORK

We believe in a world of work where people can find their true self and achieve their full potential. This not only makes individuals more satisfied and happier, it also makes companies more successful.

THE WORLD OF WORK IS EVOLVING

95% consider it essential to reconcile work and family life

88% say that their job has to fit in with their lifestyle

$65\%$ say no to companies that don't offer flexible working hours

42% of Germans consider the purpose of their job more important than salary

Source: Forsa study conducted among 1,011 German experts and executives (employees and civil servants) on behalf of XING AG

WITH STRONG C-SIDE ACCESS IN D-A-CH WE REMAIN IN UNIQUE POSITION TO OFFER OUR LEADING RECRUITING SOLUTIONS POST-COVID-19

in C-Side access (www.XING.com)

in employer branding (kununu)

in active recruiting (XTM)

in tech talent access in Europe (Honeypot)

in expat access / worldwide (InterNations)

'WE PIONEER A WORKING WORLD WHERE PEOPLE CAN DO WHAT THEY LOVE AND LOVE WHAT THEY DO."

MARKET OPPORTUNITIES

LONG TERM OUTLOOK UNCHANGED - DEMOGRAPHICS WILL CONTINUE TO TIGHTEN GERMAN LABOUR MARKET

Strong increase in open vacancies expected, resulting in greater demand for employees

COVID-19 is causing an economic dip and increasing unemployment rates

Impact of COVID-19 expected to be overcompensated by demographics

THESE ARE THE DRIVERS

1. DIGITALISATION

DIGITALISATION IS GIVING RISE TO NEW TECHNICAL AND SPATIAL OPPORTUNITIES:

Work can be done ANYWHERE and at ANYTIME

TRANSPARENCY poses NEW CHALLENGES for businesses

Networks and GOOD CONNECTIONS are becoming WIDESPREAD

2. LACK OF SKILLED WORKERS

FUTURE EMPLOYEES HAVE GOT A LOT TO BE HAPPY ABOUT:

BALANCE OF POWER between employers and employees has changed

Job applicants can CHOOSE their prefered WORKING CONDITIONS

In 2018 73% of recruiters said that their TIME-TO-HIRE has INCREASED during the last 5 years

74% of the recruiters think that ACTIVE RECRUITING could help to decrease time-to-hire

*Source: Forsa study conducted among 200 German recruiters on behalf of NEW WORK SE in August 2018

3. GENERATION Y

SUBSEQUENT GENERATIONS ARE REINFORCING THIS CHANGE IN VALUES:

FLEXIBILITY, LOYALTY, INDEPENDENCE and self-determination are being re-evaluated

LEADERSHIP has to be earned

Occupational SELF-FULFILMENT is considered MORE IMPORTANT than a CAREER

OUTLOOK: INCREASING TIME TO HIRE REQUIRES MODERN RECRUITING

Number of days in Germany in 20181 on which vacancies subject to social insurance remained unfilled

WE AIM TO REACH APP. 3 OUT OF 4 WHITE COLLAR PROFESSIONALS BY 2020

Members & addressable market in million

OUR REVENUE STREAMS

HOW WE MONETIZE

B2C

Premium

■ 3-12m @ $€$ 7.95 - 9.95 p.m.

ProJobs

  • 3-12m @ $€$ 19.95-29.95 p.m. ProBusiness
  • 12-24m @ $€$ 49.95 p.m.

InterNations (EXPAT network) Albatross

■ 3-12m @ $\in$ 5.95 - 8.95 p.m.

HalloFreelancer*

  • Option1: 2.5% 15% of contract value
  • Option 2: 12m subscription: 1.795 6.290 € p.a.

* Currently allocated within B2C reporting segment

B2B E-Recruiting

Passive recruiting / Job ads

  • Fixed price job ads: $€ 395 795$
  • Click price job ads: $€ 1.85$ p.c.

Active recruiting

  • XING Talent Manager (XTM): € 3,948/license p.a.
  • XING referral manager (XRM): $€$ 4,000-60,000+ p.a.

Employer branding - kununu

$\bullet$ € 4,740 - 13,140+ p.a.

Applicant Tracking System (ATS) - Prescreen

$\bullet$ € 800 - 6,000+ p.a.

XING TalentService (XTS) - launched Q3/20

■ $€ 3,500$ per shortlist

XING 360 (Full Suite)

  • Individual pricing
  • Incl. TalentpoolManager (XTP)

Honeypot

• 15-18% of annual salary

B2B Marketing Solutions & Events

Marketing Solutions

  • Native (eCPM model)
  • Sponsored mailings, articles & (video) posts
  • Entity Pages

Events

  • 3.9% of ticket price
  • $\bullet$ € 0.99 per ticket sold

WE ARE WELL POSITIONED TO BENEFIT FROM STRUCTURAL MEGATRENDS AND A CHANGING WORLD OF WORK

"We pioneer a working world where people can do what they love and love what they do"

OUR M&A TRACK RECORD

OUR M&A TRACK RECORD

OUR NEW WORK INITIATIVES

NEW WORK EXPERIENCE

图图11:

1,800 participants

40 sessions & workshops

50 speaker

NEW WORK AWARD 2019

> 200 applicants $\mathbf{Q}^{\prime}$

10,000 voting users

$\alpha$ =

Personal wirtschaft

New Work Awards 2019

08.03.2019 / News, Führung, Arbeitsgestalt

Sichtbare Zeichen für die gelebte neue Arbeitswelt

Aus über 200 Bewerbungen wurden gestern die Gewinner des diesjährigen New Work Awards ausgezeichnet. Einzelpersonen, Teams und ganze Unternehmen konnten hier mit ihren Ideen und Initiativen für eine neue Art des Arbeitens überzeugen.

Diese Idee hat den New Work Award wirklich verdient

an Antarkatean, Abusture, Brook pro

EXPERIENCE

$\overline{FR}$

FRANKFURT RHEIN-MAIN * MEINUNG EINTRACHT POLITIK KULTUR MEHR."

NEW WORK AWARD 2019

Arbeiten von 8 bis 13 Uhr: IT-Firma mit 25-Stunden-Woche ist "Unternehmen des Jahres"

2017 führte eine deutsche IT-Firma die 25-Stunden-Woche ein. Ihr Mut wurde belohmt, das fortschriftliche Arbeitszeitmodell beschert der Agentur jetzt einen wichtigen Preis.

Update, 8. März 2019:

Das verkörzte 5-Stunden-Arbeitszeitmodell von Rheingans Digital Enabler hat der Firma jetzt sogar eine Auszeichnung beschert: Beim "New Work Award 2019" des Karrierenetzwerks Xing belegt die Agentur aus Bielefeld Platz eins in der Kategorie "Unternehmen/Institutionen" und wurde zum Unternehmen des Jahres gekürt.

NEW WORK SESSIONS

VARIOUS SESSIONS ALL ABOUT "NEW WORK"

More than 900 participants in 2019

WOLFSBURG New Work gets the old economy going, 2017

BIFLEFELD Innovation culture, 2019

DÜSSELDORF Transformation - New Work changes companies, 2016

COLOGNE Transformation & culture@work, 2018

MONTABAUR Transformation of work, 2020

FRANKFURT Digitalisation and corporate culture, 2015

STUTTGART How companies succeed with New Work, 2016

BERLIN Brave New Work, 2015 Who transparency changes power, 2017

HALLE (SAALE) New Work, new cultures, 2018

MARBURG New Work Campus, 2016

VIENNA

Focus: Management, 2015 Innovation through freedom, 2018, New Culture, new Work, 2019

ZURICH

Beautiful world of new work, 2019

THE SEAL FOR NEW WORK EMPLOYERS

For employee-friendly companies

Scientifically proven, employee rated

New Work becomes measurable for the first time

For companies that create a world of work where people can find their true self and achieve their full potential.

Present employer appeal within and outside the company

CURRENT TRADING $(Q3 2020)$

EXECUTIVE SUMMARY Q3 2020

  • Group revenues on PY level & Pro-Forma $\bullet$ EBITDA up yoy
  • B2C revenue flat yoy, whereas members & content (workplace insights) deliver doubledigit growth
  • B2B E-Recruiting continues to show negative $\ddot{\phantom{0}}$ COVID-19 impact, but still growing yoy
  • New CSO Frank Hassler joined on 1 Nov, 2020 $\bullet$
  • We confirm our outlook from May 2020: $\bullet$
  • Revenue target: €275-285m
  • EBITDA margin target: ~ 30%

STABLE REVENUES; PRO-FORMA EBITDA UP DUE TO COST PHASING

NEW WORK SE | Q3 2020 RESULTS PRESENTATION

B2C MEMBER BASE AND WORKPLACE INSIGHTS CONTINUE TO DELIVER DOUBLE-DIGIT GROWTH

Workplace insights Hununu3 in 000s*

B2B CUSTOMER BASE STABLE SINCE ONSET OF CORONAVIRUS CRISIS

* Excl. Honeypot

NEW WORK SE | Q3 2020 RESULTS PRESENTATION

NO "LOCKDOWN" FOR PRODUCT INNOVATION

B2C

  • Launch of content format "shaping future"
  • New Corona related format "Lessons learned" -C level manager interviews
  • NWX HR special @ virtual "Zukunft $\bullet$ Personal / Future of HR" fair

B2B E-Recruiting

Launch of new XING TalentService (XTS)

We help companies with limited resources find the right talent by providing shortlists of max 7 candidates to HR teams

B2B Marketing Solutions & Events

  • Marketing Solutions: $\bullet$ Launch of self-booking video ads through AdManager
  • Events: $\bullet$ Successfully acquired new flagship customer "Bits & Pretzels" conference

Q3 2020 FINANCIAL HIGHLIGHTS

  • XING MEMBERS & KUNUNU WORKPLACE INSIGHTS WITH DOUBLE-DIGIT GROWTH $\bullet$ .
  • REVENUES STABLE W/ +1% TO $\epsilon$ 68.7M YOY $\bullet$ .
  • REPORTED EBITDA IMPACTED BY XO EFFECTS, PRO-FORMA EBITDA +9% YOY $\bullet$
  • OPERATING CASH FLOW OF € 21.5M $\langle \bullet \rangle$
  • FY OUTLOOK FROM MAY CONFIRMED $\bullet$ .
  • Revenues € 275-285m $\equiv$
  • EBITDA margin ~30%

Q3 2020: REVENUES +1% YOY; PRO FORMA EBITDA +9% YOY

* Distorted by xo effects. See pro-forma P&Ls in Backup

Pro-forma

NEW WORK SE | Q3 2020 RESULTS PRESENTATION

NEW WORK

Q3: SEGMENT PROFITABILITY IMPACTED BY RESTRUCTURING COSTS

Segment
EBITDA Q3 2020
Q3 2020
Margin
Q3 2019
Margin
$\triangle$ Comment
B 2 C 6.2 24% 34% • Over proportionally
impacted by
restructuring
B2B E-Recruiting 25.8 67% 67% • Impacted by
restructuring
B2B Marketing Solutions & Events 0.4 10% 30% • Strongest negative
COVID-19 effects
• Impacted by
restructuring
kununu International 0.0 N/A Neg
Tech, Central Services & Other (8.7) Neg Neg
Total EBITDA 23.7 34% 36%

*EBITDA Margin = EBITDA / Service Revenue NEW WORK SE | Q3 2020 RESULTS PRESENTATION

Rounding differences possible

Q3 2020: B2C SLIGHTLY DOWN DUE TO COVID-19 EFFECTS AT INTERNATIONS; B2B SEGMENTS NEGATIVELY IMPACTED BY COVID-19 AS WELL

Service revenues in €m

Q3 2020 COST DEVELOPMENT

O3 2020: OPERATING CASH FLOW OF $\in$ 21.5M

Q3 2020 PRO-FORMA P&L: PRO FORMA EBITDA UP 9% YOY

Q3 2020
reported
Earn-Out
adjustments
M&A
Transactions
IFRS changes
in value of
financial
assets
Restructuring
charges &
other one-
time effects
Q3 2020
Pro-Forma
Q3 2019
Pro-Forma
Q3 2020 Pro-
Forma vs. Q3
2019 Pro-
Forma
Abs. Abs. Abs. Abs. Abs. Abs. Rel.
Service revenues 68.7 68.7 68.2 1%
Other operating income 0.5 0.5 0.7 (28%)
EBITDA 23.7 2.7 26.4 24.2 9%
D&A (7.3) (7.3) (7.0) (4% )
Financial result 0.2 (0.3) (0.1) (0.3) 78%
Taxes (4.4) 0.1 (0.9) (5.2) (7.3) 29%
Net income 12.2 (0.2) 1.8 13.8 9.6 44%
EPS 2.17 (0.04) 0.33 2.46 1.71 44%

Q2 2020 PRO-FORMA P&L: 2% EBITDA GROWTH VS PRO-FORMA Q2 2020

Q2 2020
reported
Earn-Out
adjustments
M&A
Transactions
IFRS changes in
value of
financial assets
Q2 2020
Pro-Forma
Q2 2019
Pro-Forma
Q2 2020 Pro-
Forma vs. Q1
2019 Pro-Forma
Abs. Abs. Abs. Abs. Abs. Rel.
Service revenues 67.5 67.5 65.5 3.0%
Other operating income 0.4 0.4 0.6 (25%)
EBITDA 22.3 22.3 22.0 1.7%
D&A (8.2) (8.2) (6.7) (23.6%)
Financial result 2.8 (1.9) (1.1) (0.2) (0.3) 30.5%
Taxes (4.8) 0.3 (4.4) (4.9) 9.9%
Net income 12.1 (1.9) (0.7) 9.4 10.0 $(6.1\%)$
EPS 2.15 (0.34) (0.13) 1.68 1.79 $(6.1\%)$

Q2 2020 adjusted for changes in earn-out provisions and IFRS changes in value of financial assets $\bullet$

Q2 2019 adjusted for IFRS changes in value of financial assets & changes in earn-out provisions $\bullet$

NEGATIVE INVESTED CAPITAL FROM SHAREHOLDERS' PERSPECTIVE Excl. event organiser cash and NWC in $\epsilon$ m

Rounding differences possible 42

OUR BUSINESS MODEL IS COMPARATIVELY RESILIENT; NEW OUTLOOK

RESILIENCE

SUBSCRIPTION BASED REVENUES

~80% subscription based, mainly auto-renewal

GRANULARITY OF CUSTOMER BASE

Very diversified user and customer base

UP-FRONT PAYMENT Subscription packages are usually paid upfront

DIGITAL OPERATIONS Majority of operations are purely digital

OUTLOOK

OUTLOOK UPDATE BASED ON COVID-19 EFFECT Revenues: € 275 - 285M EBITDA margin: ~30%

CONSENSUS, INVESTOR INFORMATION & CONTACT DETAILS

NEW WORK SE NAME CHANGE HAS BECOME EFFECTIVE

NEW WORK SE CONSENSUS & IR STATS

Consensus collected by IR 2020e 2021e 2022e
Service revenues 276 293 325
EBITDA 84 91 103
Margin 30% 31% 32%
D&A (38) (35) (35)
EBIT 46 56 68
Margin 17% 19% 21%
Net income 34 37 45
EPS in $\epsilon$ 6.02 6.63 8.09
DPS in $\epsilon$ 2.86 3.25 3.84
Analyst coverage Berenberg, Commerzbank,
Deutsche Bank, Hauck & Aufhäuser,
MM Warburg, Pareto Securities
Shares 5,620,435

Average trading volume per day (XETRA) & market cap (in $\notin$ bn)

Burda Digital SE (DE) 50.0 %
Oppenheimer (US) 4.7 %
DWS (DE) 3.1%
Allianz Global Investors (DE) 3.0%
Kayne Anderson Rudnick (US) 3.0%
Mawer (CAN) 3.0%
Rest 33.2 %

Numbers based on last filing - current shareholdings can differ

INVESTOR RELATIONS CONTACT DETAILS & SOCIAL MEDIA CHANNELS

Patrick Moeller

Director Investor Relations NEW WORK SE Dammtorstrasse 30 20354 Hamburg Germany Tel.: +49 (0)40 419 131-793

Fax.: +49 (0)40 419 131-44

E-mail: [email protected]

OUR PRODUCTS AND SERVICES

18.1 Million users

Networking among professionals from every industry

Broad news portfolio

THE LEADING ONLINE BUSINESS NETWORK IN GERMAN-SPEAKING COUNTRIES

XING PREMIUM

UNLOCK THE MANY OPPORTUNITIES OF NETWORKING WITH XING PREMIUM

Exclusive benefits for Premium members

Premium partners such as HRS Hotels, Gymondo, Sixt, Harvard Business Manager and audible

Comprehensive profile visitor details Profile analysis with insights to boost visibility

Premium customer service

Send messages to non-contacts and view contact updates at a glance

Digital self-assessment with a personal strengths test + e-learning section with Premium content

XING PREMIUM FOR BUSINESS MEMBERSHIPS FOR YOUR EMPLOYEES

Active & well-connected employees act as multipliers, spreading business information around the network in a targeted way

Boost your employer brand with clear and professional employee profiles

The powerful Premium search gives employees instant access to the right contacts

Browse contact updates, industry news and comprehensive statistics - grow your knowledge and your network

XING LicenceManager: Simple Premium licence assignment helps you reduce costs and admin.

XING PROJOBS

SHOWCASE THE OWN PROFILE AMONG 20,000 TOP RECRUITERS ON XING

Possibility to add more information to the profile, such as the willingness to move for a new job

100% confidential - possibility to hide information from superiors

Upload documents such as CV and certificates

Contact recruiters about vacancies

XING PROBUSINESS

THE PROFESSIONAL WAY TO ACQUIRE NEW CLIENTS ON XING

Monitor existing clients' activity

Find the right contacts within target businesses

Use the right information when approaching target clients

Keep a close eye on competitors

XING NEWS

COMPREHENSIVE RANGE OF INFORMATION ON XING

XING Talk and XING Talk unterwegs - watch video interviews with enticing ideas from experts on a variety of careers-related topics

Klartext - current affairs debates on XING, with new topics posted on a daily basis by guest authors that are open to discussion with users.

Industry news - read top daily articles in the form of a curated newsletter giving you the lowdown from more than 25 industries. More than 2 million people read industry news each week.

XING Insider – over 300 experts and pioneers from various professional fields share their knowledge and insights regularly on XING.

Corona Hacks - coronavirus-related news offers guidance and support throughout tricky times.

XING JOBS JOBS THAT MATCH YOUR LIFE

Experience an entirely new kind of recruiting

Enjoy job searches revolving around the own needs and preferences

Find jobs that meet individual criteria: family-friendly working conditions, good career opportunities, social and environmental expertise

Check out reviews posted on kununu, the original employer rating platform

Events

1.6 million business events

More than 18.1 million potential participants

over 12 million tickets sold

No. 1 marketplace for business events

INNOVATIVE EVENT PROMOTION & EFFICIENT ATTENDEE MANAGEMENT

XING EVENTS

6 COMPONENTS FOR SUCCESSFUL BUSINESS EVENTS

Online events – easily create and promote webinars, hybrid events, virtual fairs & conferences.

Online registration – create a configurable ticket shop that can be integrated in websites. Manage ticket sales & delivery via the event platform.

Event promotion – reach the right target group on XING and take advantage of clever retargeting.

Payment processing – let us handle the entire billing process.

APIs – transfer attendee data on XING to own tools via API.

Entry management $-$ for events of all shapes and sizes.

All of the above is based on event data intelligence gleaned from over a million events

Target-group-specific advertising formats Convey your messages in a professional environment

18.1 million users Targeted advertising with XING

AdManager, mailings & articles

TARGETED ADVERTISING MEASURES

Accurate targeting Effective communication strategies

Co-branding Cross-product campaigns

18.1 million potential candidates in Germanspeaking countries

More than 60% of XING users are job hunting or open to offers

More than 64 million visits per month on XING and kununu

Product solutions for successful staff recruitment:

  • · Employer Branding
  • Active Recruiting
  • Candidate Relationship
  • Management
  • · Job Advertisements
  • Employee Referrals

FIND THE RIGHT CANDIDATES FASTER

Authentic employer brand The cornerstone of staff recruitment

Largest employer review platform in Europe

More than 4.1 million authentic company reviews

More than 920,000 rated companies

EVERY SECOND JOB SEEKER IN GERMANY IS USING KUNUNU

Option for companies to showcase as appealing employer

Workplace insights Harnessing anonymous employee feedback

Weekly surveys Realtime feedback & discussion boards

Reports incl. benchmarks

PROMOTES A PARTICIPATORY MANAGEMENT STYLE AND INCREASES EMPLOYEE SATISFACTION

Harmonise corporate culture and management

Employee engagement Boost throughout the entire company

PRE®SCREEN

More than 2,500 satisfied customers

Exclusive access to 18.1 mill. candidates

Job board multiposting on 300+ job boards

APPLICANT TRACKING HAS NEVER BEEN AS EASY

Applicant tracking system User-friendly & functional

Web-based & flexible Map the whole recruiting process

3.9 mill. members + communities in 420 COUNTries worldwide

6,000 monthly events and activities

Nearly 7,000 local event organisers

THE WORLD'S LARGEST EXPAT COMMUNITY

Global networking Feel at home everywhere

Meet other Global Minds ndon Hiking for Fun & Eltrass Group .
Co-Lunch - Networking and Sociability in your Lunch Brea

Diverse leisure activities

Hallo Freelancer

Flexibility on the labour market Collaboration between companies and freelancers

IntelligentMatch™

delivers suitable experts out of 450,000 freelancers within the XING network

THE RIGHT FREELANCER FOR PROJECT SUCCESS

Intelligent Matching Available experts in 48 hours

Hallo
Freelance

Freelancer Management Rating system to document experiences

Dein Schlüssel zu 450.000 Freelancern

Europe's developerfocused job platform

over 1,800 companies use Honeypot

80% of companies hire within 4 weeks

FIND SOFTWARE DEVELOPERS QUICKLY AND RELIABLY

All candidates on Honeypot are prescreened and looking for a job.

Companies apply to talents $-$ not the other way around

Multimedia platform for the future of work

At a glance New Work News New Work Award New Work Sessions New Work Experience NWXnow

NEW WORK PLATFORM

New Work Stories The future of work podcast

Expert interviews, debates, research studies, hints, best practices, videos and podcasts

N U RI

Stories

THANK YOU FOR YOUR ATTENTION.

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