Leifheit AG

Investor Presentation • May 11, 2022

Disclaimer

This presentation contains forward-looking statements which are based on the management's current estimates with regard to future developments. Such statements are subject to risks and uncertainties which are beyond Leifheit's ability to control or estimate precisely, such as statements on the future market environment and economic conditions, the behavior of other market participants and government measures.

If one of these uncertain or unforeseeable factors occurs or the assumptions on which these statements are based prove inaccurate, actual results could differ materially from the results cited explicitly or contained implicitly in these statements. Leifheit neither intends to, nor does it accept any specific obligation to update forward-looking statements to reflect events or developments after the date of this presentation.

Leifheit AG shall not assume any warranty for the information provided in this presentation being up-to-date, accurate, complete or of good quality or for the suitability of the information for specific purposes.

Any liability of Leifheit AG for loss caused by the use or non-use of the information provided or by wrong or incomplete information is excluded.

Executive Summary Q1 2022

Leifheit AG has a strong vision: to become the Procter & Gamble of consumer durables

"Scaling-Up Success" strategy with focus on consumer marketing and superior products

Vision and strategy deliver great results: 2019-2021 CAGR turnover +11% and EBIT +43%

However, 2022 is an exceptional year with Russia-Ukraine war and pandemic deteriorating both consumer demand and operational cost

Q1 2022 hence with 16.5% turnover decline vs record high Q1 2021, but still 2nd best quarter of the last 15 years on comparable basis

Q1 2022 with positive EBIT, but 68% below prior year due to turnover decline and minus 4.1 points gross margin

Leifheit makes top quality household products, designed in Germany

Profi Floor Wiper 4.7 stars

5 Sterne	84%
4 Sterne	9%
3 Sterne	3%
2 Sterne	1%
1 Stern	2%

CLEAN TWIST Disc Mop Ergo 4.6 stars

5 Sterne	78%
4 Sterne	14%
3 Sterne	4%
2 Sterne	2%
1 Stern	2%

5 Sterne	779
4 Sterne	149
3 Sterne
2 Sterne
1 Stern

Linomatic 500 Deluxe 4.5 stars

5 Sterne	77%
4 Sterne	11%
3 Sterne	5%
2 Sterne	2%
1 Stern	6%

Leifheit is financially solid and pays good dividends to shareholders

Strong financial structure in m€

Strong long-term stock performance

in %

Investor Presentation

The strategy works: 2019 to 2021 shows CAGRs of +11% on turnover and +43% on EBIT

Group EBIT in m€

Scaling-Up Success, i.e. heavy TV ad spend, was tested before Corona in the Netherlands with remarkable results

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5

15

25

35

Q1 2022 saw the 2nd highest turnover of Leifheit AG in the last 15 years (on comparable basis, i.e. excluding divested businesses)

Consumer climate in Germany reaches historic low

Source: GfK-Study

Raw material prices soared – no end of price rally in sight!

Steel DC 01 +170%

since mid 2020

Plastics ABS Granulate +108%

since mid 2020

Positive EBIT despite challenging market prices in raw materials, energy and freight

ग ग
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		Q1 2021	Q1 2022	∆
Group turnover	m€	85.9	71.8	-16.5%
Gross margin	%	45.0	40.9	-4.1 pps
Foreign currency result	m€	0.3	1.0	>100.0%
EBIT	m€	8.3	2.7	-68.1%
EBIT margin	%	9.7	3.7	-6.0 pps
Earnings before taxes (EBT)	m€	8.2	2.5	-69.9%
Net result for the period	m€	5.8	1.8	-68.1%
EPS	€	0.61	0.19	-68.9%

Group earnings development

• Due to enormous increase in prices for raw material and energy and delayed effect of sales price increases EBIT down to €2.7 million (Q1 2021: €8.3 million).
• EBIT margin decreased to 3.7% in the reporting quarter (Q1 2021: 9.7%).

Measures to safeguard the ability to deliver in the current crisis situation led to an increase in working capital

in m€	Q1 2021	Q1 2022	∆
Cash flow from operating activities	-11.4	-13.7	-2.3
Cash flow from investment activities	-0.8	-1.9	-1.1
Cash flow from financing activities	-0.1	-0.2	-0.1
Free cash flow1	-12.2	-15.6	-3.4
in m€	31/03/2021	31/03/2022	∆
Cash and cash equivalents at the end of reporting period	26.5	22.3	-4.2
Financial liabilities	-	-	-

• Free cash flow down to € -15.6 million in the first quarter 2022 (Q1 2021: € -12.2 million). In addition to seasonal factors, higher investments due to delayed deliveries and unfinished investment projects from the previous year are detrimental to current cash flow.
• The cash outflow from financing activities was stable at € -0.2 million (Q1 2021: € -0.1 million).

¹Cash flow from operating activities and from investment activities, adjusted for incoming and outgoing payments in financial assets and, if existing, from acquisition and divestiture of business divisions.

Measures to safeguard the ability to deliver in the current crisis situation led to an increase in working capital

Our purpose? Happy consumers!

We call our strategy "Scaling up success"

Create consumer demand and make brands stronger 1

in % of turnover

EBIT margin

¹ Source: Annual reports 2021

Our massive investments in TV advertising have turned Leifheit & Soehnle into winning brands 1

TV

works!

Leifheit & Soehnle Gross spending for advertising

Leifheit & Soehnle

m€

We are successfully expanding our distribution network 2

International expansion: German heritage products are ranked # 1 for consumers in terms of positive image 2

Rank	Country	Index
1	Deutschland	100
2	Schweiz +	98
3	Europäische Union	92
4	Großbritannien	91
5	Schweden	90
6	+ Kanada	85
7	Italien	84
8	apan	81
8	Frankreich	81
8	第三 USA	81
11	Finnland	77
11	Norwegen	77
13	Niederlande	76
14	Australien	75
15	Neuseeland	73
15	Dänemark 1 H	73
20	Spanien	64
30	Argentinien	42
42	Indien 45	36
49	* 3 China	28

Source: Statista Made-In-Country-Index 2017

• Germany leads the Made-in-Country-Index
• The global ranking according to the Made-In-Country-Index shows how positively products "Made in ..." from the respective country are perceived worldwide.

We create a fun, fast, friendly and fearless winning culture 4

EBIT forecast 2022 confirmed: further significant increases in procurement costs and supply bottlenecks expected

	Forecast 2022
Group turnover	Slight decrease
Turnover Household	Slight decrease
Turnover Wellbeing	Slight decrease
Turnover Private Label	Slight decrease
Group EBIT	Significant below previous year
Free Cashflow	below previous year

In the first half of 2022 in particular, we anticipate a decrease in turnover compared to the same period of the previous year, in which growth of 20% was recorded.

Household segment below prior-year turnover, but at a high level, due to continued large-scale advertising

Group turnover by segment 3M 2018 – 3M 2022 in m€ ^{50 52 57} 69 60 5 5 6 8 5 7 7 6 9 7 0 10 20 30 40 50 60 70 80 90 100 3M 2018 3M 2019 3M 2020 3M 2021 3M 2022 Household Wellbeing Private Label 62 64 69 72 86

• Turnover in Household segment decreased by -14.5% year-onyear to m€ 59.5. Continued positive momentum from recently expanded TV advertising campaigns in the cleaning and laundry care categories.
• Wellbeing segment declined by -40.2%. In the first quarter of the previous year, strong growth in Soehnle scales and increased demand for Soehnle air purifiers in view of the pandemic led to a significant sales increase in this segment.
• Private Label segment generated turnover of m€ 7.6, thus 10.2% below the previous year's figure (Q1 2021: m€ 8.5).

Investor Presentation

Successful TV advertising campaigns are paying off, but Russia-Ukraine war and effects of COVID-19 weigh on private consumption

• Germany: Sales declined compared to previous year, but demand for the products advertised on TV continues to make an aboveaverage contribution to sales
• Central Europe: Despite increased marketing activities in France and Italy, sales were below the prior-year level due to higher consumer prices and consumer uncertainty. Belgium, the Netherlands and Luxembourg with in some cases clearly positive turnover contributions.
• Eastern Europe: Significant double-digit turnover growth in the Baltic States and Slovakia. Otherwise, also in Eastern Europe consumer demand was lower than in Q1 2021.

Leifheit Group structure

Our European production footprint ensured reliable supply to customers in spite of COVID-19 challenges in the supply chain

Distribution in all relevant distribution channels

Top 10 Customers account for 50% of Leifheit's turnover

Blue Chip client base Distribution channels

Number of employees at a stable level

Long-term financial overview

		2017	2018	2019	2020	2021
Group turnover	m€	236.8	234.2	234.0	271.6	288.3
Profitability
▪ Gross margin	%	46.4	43.6	43.1	45.0	42.3
▪ Cash flow
from operating activities	m€	7.2	10.2	15.9	4.0	16.4
▪ Free cash flow	m€	1.5	3.7	10.1	-5.5	9.6
▪ EBIT	m€	18.8	13.1	9.9	18.8	20.1
▪ EBIT margin	%	8.0	5.6	4.2	6.9	7.0
▪ EBT	m€	17.7	11.9	8.5	17.7	19.3
▪ Net result for the period	m€	12.8	8.4	5.8	12.5	14.2
ROCE1 ▪	%	12.7	10.5	8.2	14.1	13.8

-1

¹ Definition of ROCE changed in 2019, ROCE 2018 adjusted for comparability reasons

Long-term financial overview

T	-	11

		2017	2018	2019	2020	2021
Per share
Net result for the period, EPS2	€	1.35	0.88	0.61	1.32	1.49
Free cash flow	€	0.16	0.39	1.06	-0.57	1.00
Dividend	€	1.05	1.05	0.55	1.05	1.052
Special dividend	€	--	--	--	--	--
Investments	m€	7.8	6.6	6.0	9.6	7.3
Depreciation	m€	6.4	6.9	8.2	8.5	7.8
		31/12/17	31/12/18	31/12/19	31/12/20	31/12/2021
Employees	No.	1,137	1,119	1,106	1,098	1,080
Balance sheet total1	m€	224.9	221.8	214.6	230.0	238.8
Equity	m€	98.5	101.8	96.2	100.4	111.3
Equity ratio	%	43.8	45.9	44.8	43.7	46.6
Liquidity	m€	57.2	50.9	50.3	38.8	38.1

¹ Not including repurchased treasury shares

² Dividend proposal

Experienced Management

Henner Rinsche CEO

Previous experience

• President Europe at SodaStream
• Various leading positions at Procter & Gamble, PepsiCo, Danone and Henkel

Core competencies

• General management and consumer goods marketing

Igor Iraeta Munduate COO

Previous experience

• Many years of experience as CTO at Igus GmbH and Stoba Präzisionstechnik
• Various technical management positions at Robert Bosch GmbH

Core competencies

• Digitalization, IoT, Industry 4.0, implementation of lean production systems, agile "Scrum" methods

Marco Keul CFO

Previous experience

• Resp. for Controlling, IT/Business processes and internal sales services as Vice president finance at Leifheit AG
• Years of experience as Head of Controlling at Leifheit AG

Core competencies

• IT, Finance & Controlling

Committed to shareholder returns

Long-term dividend development									Dividend yield 1
Dividend per share / in €							2021: 2.9%2 2017: 3.8% 2016: 5.1% 2020: 2.4% 2015: 5.6% 2019: 2.3% 2018: 5.9% 2014: 3.9%
1,50													Dividend proposal
1,00							for						2021: € 1.05
0,50
0,00	4 8 9	5 8 9	6 8 9	7 8 9	8 8 9	9 8 9	0 9 9	91 9	2 9 9	3 9 9	4 9 9	5 9 9	6 9 9	7 9 9	8 9 9	9 9 9	0 0 0	01 0	2 0 0	3 0 0	4 0 0	5 0 0	6 0 0	7 0 0	8 0 0	9 0 0	0 01	1 01	2 01	3 01	4 01	5 01	6 01	7 01	8 01	9 01	0 2 0
1 Based on the particular closing price at year-end	1	1	1	1	1	1	1	1	1	1	1	1	1 Bonus/special dividend	1	1	1	2	2	2	2	2	2	2 Dividend	2	2	2	2	2	2	2	2	2	2	2	2	2	2

² Dividend 2021: proposal to the AGM

Soehnle awards (selection)

Body analysis scales Shape Sense Connect 100 + 200

Blood pressure monitors AirFresh Clean 400 Systo Monitor 200 + 300

Leifheit – more than 60 years of passion for housework

European competitors by category

	Cleaning			Laundry care
Tonkita	Spontex Swiffer	Rival		Vileda Wenko	Gimi	Brabantia Juwel	Artweger Stewi
Kärcher		Vileda		Metaltex		Rörets	Blome
	Kitchen goods			Wellbeing
	Tescoma	WMF	Gefu	Bosch		Laica	Tanita
Zyliss	Rösle Oxo	Fackelmann	Lurch	ADE Sanitas		Homedics	Beurer
Brabantia	Westmark	Emsa	Tefal		Withings		Terraillon

Significant free float and international investors

Shareholder structure

¹ Definition of German stock exchange for indices 2 Including shareholdings of the management board

• MKV Verwaltungs GmbH, Grünwald (GER), 10.03%
• Ruthild Loh, Haiger (GER), 8.26%
• Leifheit AG Nassau (GER), treasury shares, 4.85%
• Employee shares subject to a lock-up period 0.06%
• Alantra EQMC Asset Management, SGIIC, SA, Madrid (ES), 15.42%
• Teslin Capital Management BV/Gerlin NV, Maarsbergen (NL), 5.05%
• MainFirst SICAV, Senningerberg (LUX), 5.02%
• The Capital Group Companies, Inc., Los Angeles (USA), 4.97%
• Blackmoor Ownership Holdings Master Limited, London (UK), 3.52%
• Voting rights under notification threshold 42.82%

Financial calendar and contact

Dates 2022	Contact
25 May 2022 Annual General Meeting	Corporate Communications / Investor Relations
09 Aug 2022	Phone: +49 2604 977-218
Financial report for the first half-year ending 30 June 2022	Email: ir@leifheit.com
08 Nov 2022 Quarterly statement for the period ending 30 September 2022	www.leifheit-group.com

Leifheit is frequently top company in home appliances and household goods categories

Most Valuable Company

July 2021 Deutschland Test / Focus Money

1 st place Home appliances

100.0 points awarded 3rd time in a row

Study examines what companies do for their employees and society. Among other things, the sustainability reports of the largest German companies were evaluated according to the GRI standard.

Germany's fairest companies Jan 2022 IMWF Institut / FAZ-Institut

3 rd place Household items 90.3 points

Study analyses social listening data and identified 7.4 million mentions for over 17,000 companies. Relevant criteria include product and service, customer satisfaction and value for money, employer fairness and sustainability

Highest Level of Trust 2021

Oct 2021 Deutschland Test / Focus Money

1 st place Household items 100.0 points

Study shows which companies have a high level of trust by assigning and identifying 3.7 million mentions of about 21,000 brands in the investigation period September 2020 to August 2021.

Germany's Best Customer Hotline 2021

July 2021 IMWF Institut / FAZ-Institut

1 st place Home appliances 100.0 points

Study analyses social listening data for over 20,000 companies in the categories customer service and satisfaction, hotline, price and service. 438 million online outlets serve as a source.

Our ESG Principles

Read more at our sustainability report 2021

www.leifheit-group.com/en/investorrelations/reports-and-presentations/

Aktiengesellschaft

Postfach 11 65 D-56377 Nassau