Quarterly Report • May 11, 2022
Quarterly Report
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| 2021 | 2022 | Change | ||
|---|---|---|---|---|
| Turnover 1 | ||||
| Group | m€ | 85.9 | 71.8 | –16.5% |
| Household | m€ | 69.5 | 59.5 | –14.5% |
| Wellbeing | m€ | 7.9 | 4.7 | –40.2% |
| Private Label | m€ | 8.5 | 7.6 | –10.2% |
| Foreign share 2 | % | 51.5 | 55.3 | 3.8 pps |
| Profitability | ||||
| Gross margin 1 | % | 45.0 | 40.9 | –4.1 pps |
| Cash flow from operating activities | m€ | –11.4 | –13.7 | –20.2% |
| Free cash flow | m€ | –12.2 | –15.6 | –28.2% |
| Foreign currency result | m€ | 0.3 | 1.0 | >100.0% |
| EBIT | m€ | 8.3 | 2.7 | –68.1% |
| EBIT margin | % | 9.7 | 3.7 | –6.0 pps |
| EBT | m€ | 8.2 | 2.5 | –69.9% |
| Net result for the period | m€ | 5.8 | 1.8 | –68.1% |
| EPS | € | 0.61 | 0.19 | –68.9% |
| Investments | m€ | 1.0 | 1.9 | 91.7% |
1 2021 adjusted due to year-end effects.
2 2021 regional distribution of turnover adjusted due to turnover by a major online retailer being attributed to the market in which it was generated.
In an increasingly challenging market environment, we achieved Group turnover of m€ 71.8 in the first three months of 2022, which is significantly below the exceptionally strong prior-year figure of m€ 85.9, but represents the second-highest quarterly sales on a comparable basis in the last 15 years. This shows that the Scaling up Success growth strategy established at the end of 2019 is leading the Leifheit Group to a significantly higher level of turnover in the long term. At the same time, a number of extraordinary factors affected our business performance in both the current reporting period and the same quarter of the previous year. In the first three months of 2021, the COVID-19 pandemic brought about a change in consumer behaviour that had a positive effect on our business. People shifted their priorities as a result of the restrictions imposed on public life and had more money to spend on consumer goods. The need for greater hygiene due to the pandemic also drove a general increase in demand for cleaning and hygiene products, which benefited companies such as Leifheit. However, concerns about inflation and rocketing energy prices, as well as the uncertainty caused by the Russia-Ukraine war, are curbing the overall appetite for spending in spring 2022 and reducing demand for consumer goods.
These challenging market conditions again influenced the Group's results in the first quarter of 2022. Earnings before interest and taxes (EBIT) amounted to m€ 2.7 in the reporting period, reflecting the decline in turnover, the time-delayed effect of sales price increases and the major hike in raw material and energy prices. The shortage of raw materials that began last year is being exacerbated by geopolitical tensions in 2022, making it even more difficult and expensive to procure required materials. In light of this, we again increased our inventories of raw materials and finished goods, are implementing efficiency programmes in our operating areas and continue to pursue strict cost management. At the same time, we are in continuous negotiations with our partners. However, the effect of sales price increases is always somewhat delayed and such measures were only able to partially compensate for higher procurement costs.
Our Scaling up Success growth strategy will once again form the basis for our performance in the current financial year. For example, we invested in consumer advertising for our Leifheit and Soehnle brands in the first quarter of 2022. The products advertised on TV continued to make a disproportionately high contribution to turnover, and our upcoming advertising campaigns will again focus on our award-winning bestsellers. Our Regulus Aqua PowerVac cordless vacuum wiper finished top in a product comparison by the German consumer portal IMTEST. In mid-2022, we will accompany the market launch of our new CleanTenso Power with intensive marketing activities. This enhanced steam cleaner removes 99.99% of viruses and bacteria 1 without any chemicals.
The measures we implemented to safeguard our supply capabilities in the current crisis situation led to an increase in working capital. In addition, cash flow in the first quarter was impacted by higher investments due to delayed deliveries and uncompleted investment projects from the previous year. The development of turnover meant that trade receivables continued to grow compared to the end of 2021. As a result, seasonally negative free cash flow in the first quarter stood at m€ –15.6.
1 Tested on modified vacciniavirus Ankara and on E.coli bacteria. We believe that the Leifheit Group will again face extensive supply chain challenges in the current financial year due to unrelenting hikes in material, freight and energy costs as well as expected ongoing bottlenecks in procurement markets. Additional factors are the Russia-Ukraine war, the development of which remains uncertain, and the general rise in inflation, which is causing unease and prompting consumers to noticeably cut back on spending in the Group's core markets.
Based on these market conditions and our business performance in the first quarter of 2022, we are confirming the full-year 2022 forecast published in March. We therefore continue to expect a slight year-on-year decrease in Group turnover as well as significantly lower earnings before interest and taxes (EBIT) compared to the first quarter of 2021 due to substantial increases in procurement costs.
Despite these difficult circumstances, the Board of Management will continue to systematically work on successfully continuing the Group's Scaling up Success growth strategy in the interests of all shareholders.
We greatly appreciate your loyalty to the Leifheit Group on this exciting journey.
Henner Rinsche Igor Iraeta Munduate Marco Keul
The Leifheit Group generated turnover of m€ 71.8 in the first quarter of 2022, down significantly on the equivalent previous year's figure of m€ 85.9. This is firstly due to the exceptionally strong first three months of 2021 – the company's most successful quarter ever on a like-for-like basis – which saw greater demand in particular for floor cleaning products, air purification and kitchen aids as a result of the pandemic. By contrast, the reporting period was marked by consumers increasingly cutting back on spending, a trend that is likely to continue in the first half of 2022. The Russia-Ukraine war as well as the fallout of the COVID-19 pandemic and resulting increase in consumer prices are showing their effects here and weighing heavily on private consumption. Secondly, the same period of the previous year benefited additionally from a number of retail campaigns, which were not repeated in the first quarter of 2022.
Overall, the positive momentum from our Scaling up Success growth strategy established at the end of 2019 continued in the first three months of the year, leading to the second-highest quarterly revenue – on a like-for-like basis – in the past 15 years. The Leifheit products advertised in TV campaigns made a key contribution to the Group's turnover. Nevertheless, the aforementioned factors caused a considerable year-on-year decline in turnover not only in the Household segment, which is by far the largest and comprises the Leifheit brand as well as products in the cleaning, laundry care and kitchen goods categories, but also in the two smaller segments, Wellbeing and Private Label.
In both the domestic market of Germany and Central Europe, lower consumer demand resulted in double-digit falls in turnover. Turnover in Eastern Europe as well as in non-European markets was also down sharply on the previous year. Foreign turnover decreased by m€ 4.5 overall to m€ 39.7 in the first quarter (previous year: m€ 44.2). The foreign share of Group turnover rose to 55.3% in the first three months of 2022 (previous year: 51.5%) due to the simultaneous drop in turnover in Germany.

Adjusted due to year-end effects. Regional distribution of turnover adjusted due to turnover by a major online retailer being attributed to the market in which it was generated.
2
In its domestic market of Germany, the Leifheit Group recorded a 22.8% decline in turnover in the first three months of the financial year 2022. Total turnover here fell to m€ 32.1, after climbing significantly to m€ 41.7 in the first quarter of the previous year. As a result, the Leifheit Group generated 44.7% of its turnover in Germany (previous year: 48.5%). Despite this year-on-year decrease, demand for the products advertised on TV, such as the innovative Regulus Aqua PowerVac cordless vacuum wiper, continued to make a disproportionately high contribution to turnover.
In Central Europe, the Leifheit Group's turnover dropped by 11.0% in the first quarter of 2022 to m€ 29.1 in total (previous year: m€ 32.7). This reflects the fact that, despite recently intensified marketing activities in important markets such as France and Italy, turnover was below the previous year's level and people's appetite for spending on consumer goods has noticeably diminished due to increase in consumer prices and unease relating to the Russia-Ukraine war.
Turnover in the Eastern Europe region declined by 9.2% from m€ 9.5 to m€ 8.7 in the first three months of 2022. The Leifheit Group achieved clear double-digit increases in turnover in the Baltic countries and Slovakia. Otherwise, the major sales markets in this region also displayed markedly lower consumer demand compared to the first quarter of the previous year. The Czech Republic – which remains the highest-turnover market in this region – followed this trend by recording a sharp year-on-year fall in turnover.
Turnover in non-European markets in the first quarter of 2022 was also down year-on-year, declining by 8.3% from m€ 2.0 to m€ 1.9. This development is mainly due to effects related to the COVID-19 pandemic. The strong temporary sales surges in online business, especially in the US as well as in Asia, which were driven by the temporary closures in bricks-and-mortar retail and which continued to have a positive effect on business in early 2021, had disappeared by the first quarter of 2022.

Group turnover by segment
Reporting segments are divided as follows: Household, Wellbeing and Private Label.
In the Household segment, the Leifheit Group's turnover decreased by 14.5% to a total of m€ 59.5 in the first quarter of 2022 (previous year: m€ 69.5). The share of Group turnover accounted for by this segment amounted to 82.8% in the reporting period, compared to 80.9% in the previous year. Turnover in the kitchen goods category in particular was considerably below the same period of 2021. Having spent more time cooking and baking at home at the beginning of the financial year 2021 as a result of pandemic-related restrictions and restaurant closures, many consumers have now changed their behaviour once again. In the cleaning and laundry care categories, the Leifheit Group continued to benefit from recently expanded TV advertising campaigns. However, turnover from these products also fell short of the exceptionally strong figures from the previous year due to the general reduction in private consumption.
The Leifheit Group recorded turnover of m€ 4.7 (previous year: m€ 7.9) with the Wellbeing segment's Soehnle brand. This represents a significant drop of 40.2% compared to the first quarter of 2021. The share of Group turnover attributable to this segment declined accordingly to 6.6% (previous year: 9.2%). In the first quarter of 2021, the strong growth shown by Soehnle scales, which were advertised on TV for the first time, as well as greater demand for Soehnle air purifiers driven by the increased need for hygiene during the pandemic led to a considerable jump in turnover in this segment. These effects were no longer present in the first quarter of 2022. Instead, a more difficult overall environment and supply bottlenecks have had a negative impact on business since the second half of 2021.
In the Private Label segment, which mainly comprises sales of private-label brands by the French subsidiaries Birambeau and Herby, turnover fell by 10.2% to m€ 7.6 in the first quarter of 2022 (previous year: m€ 8.5) The fact that turnover also declined in the other two segments meant that the share of Group turnover accounted for by this segment increased to 10.6% (previous year: 9.9%). The drop in turnover is mainly attributable to lower demand in the segment's core market of France.
The Leifheit Group generated earnings before interest and taxes (EBIT) of m€ 2.7 in the first three months of the financial year 2022. The decline in turnover, the rise in material and energy prices and the time-delayed effect of sales price increases meant that EBIT decreased by m€ 5.6 compared to the previous year's figure of m€ 8.3.
Gross profit was down by m€ 9.3 to m€ 29.4 (previous year: m€ 38.7). This is mainly attributable to soaring material and energy prices as well as the lack of contribution margins resulting from the m€ 14.1 decline in turnover. The effect of sales price increases is delayed and such measures were only able to partially compensate for higher procurement costs in the first quarter of 2022. The gross margin declined by 4.1 percentage points to 40.9% (previous year: 45.0%). The drop in gross profit contrasts with a m€ 1.1 fall in advertising costs, a turnover-related m€ 1.0 decrease in freight out and the reversal of personnel-related provisions amounting to m€ 1.2. The foreign currency result improved by m€ 0.7 to m€ 1.0 in the first quarter of 2022 (previous year: m€ 0.3) due to exchange rate developments.
Earnings before taxes (EBT) stood at m€ 2.5 (previous year: m€ 8.2). Less taxes, this equalled a net result for the period of m€ 1.8 in the first quarter of 2022 (previous year: m€ 5.8).
Group liquidity declined by m€ 15.8 in the first three months of 2022 and stood at m€ 22.3 as at 31 March 2022.
Cash outflow from operating activities amounted to m€ 13.7 in the reporting period (previous year: m€ 11.4). This was primarily due to the seasonal m€ 18.9 increase in working capital. At m€ 1.9, investment was up year-on-year in the first three months of 2022 (previous year: m€ 1.0). This is because of investment projects from 2021 that had not been completed at our Czech plant, which will not be ready for operation until 2022 due to a lack of electronic components. Free cash flow amounted to m€ –15.6 in the first quarter (previous year: m€ –12.2).
The balance sheet total rose only slightly by m€ 0.5 compared to 31 December 2021 to m€ 239.3. The seasonal rise in trade receivables of m€ 15.2 was offset on the assets side of the balance sheet by the decline in cash and cash equivalents of m€ 15.8. On the liabilities side, equity increased by m€ 7.4, while pension obligations fell by m€ 7.0, mainly due to interest rates. The equity ratio increased accordingly to 49.6% (31 December 2021: 46.6%).
The opportunities and risks for the Leifheit Group were described in detail in the combined management report as at 31 December 2021. In the reporting period there were no significant changes in the main opportunities and risks for the remaining months of the financial year. The Russia-Ukraine war and the ongoing COVID-19 pandemic have not led to any significant changes in the assessment of the risks described.
Business development in the first quarter of 2022 is in line with the full-year forecast published in March 2022. As expected, earnings are being impacted by sharp increases in material, freight and energy costs as well as continuing bottlenecks in procurement markets. At the same time, consumers are noticeably cutting back on spending in the Group's core markets in response to the Russia-Ukraine war and rising inflation.
We will counter this challenging environment with continued strict cost and resource management. We also expect sales price increases to gradually take effect in the current financial year. However, they will only partially compensate for the expected rise in procurement costs.
In light of this, the Board of Management of Leifheit AG continues to forecast a slight year-on-year decline in Group turnover for the financial year 2022. In the first half of 2022 in particular, we anticipate a decrease in turnover compared to the same period of the previous year, in which growth of 20% was recorded. We expect slight declines in turnover in all three segments over the course of the year.
Due to the considerable increases in procurement costs, we continue to expect earnings before interest and taxes (EBIT) to be significantly below the previous year's figure. On this basis, we also expect free cash flow to be down on the year-on-year's figure.
Further information can be found in the recently published annual report for the financial year 2021 of the Leifheit Group, which is available on the website at financial-reports.leifheit-group.com.
| k€ | 1 Jan to 31 Mar 2021 |
1 Jan to 31 Mar 2022 |
|---|---|---|
| Turnover 1 | 85,964 | 71,815 |
| Cost of turnover | –47,285 | –42,453 |
| Gross profit 1 | 38,679 | 29,362 |
| Research and development costs | –1,381 | –1,665 |
| Distribution costs1 | –24,950 | –22,813 |
| Administrative costs | –4,549 | –3,309 |
| Other operating income | 343 | 319 |
| Other operating expenses | –120 | –226 |
| Foreign currency result | 314 | 993 |
| EBIT | 8,336 | 2,661 |
| Interest income | 7 | 5 |
| Interest expenses | –191 | –214 |
| EBT | 8,152 | 2,452 |
| Income taxes | –2,366 | –607 |
| Net result for the period | 5,786 | 1,845 |
| Contributions that are not reclassified in future periods in the statement of profit or loss | ||
| Actuarial gains/losses on defined benefit pension plans | 3,385 | 6,758 |
| Income taxes from actuarial gains/losses on defined benefit pension plans | –992 | –1,980 |
| Contributions that may be reclassified in future periods in the statement of profit or loss | ||
| Currency translation of foreign operations | 130 | 324 |
| Currency translation of net investments in foreign operations | 58 | 311 |
| Income taxes from currency translation of net investments in foreign operations | –17 | –91 |
| Net result of cash flow hedges | 1,184 | 298 |
| Income taxes from cash flow hedges | –342 | –82 |
| Other comprehensive income | 3,406 | 5,538 |
| Comprehensive income after taxes | 9,192 | 7,383 |
| Earnings per share based on net result for the period (diluted and undiluted) | € 0.61 | € 0.19 |
1 2021 Adjusted due to year-end effects.
| Current assets Cash and cash equivalents 38,090 22,323 Trade receivables 52,732 67,976 Inventories 70,140 73,591 Income tax receivables 293 1,076 Contractual assets 1,346 1,249 Derivative financial instruments 3,529 3,850 Other current assets 5,347 2,614 Total current assets 171,477 172,679 Non-current assets Intangible assets 18,312 18,186 Tangible assets 38,746 39,437 Right of use assets from leases 1,720 1,540 Deferred tax assets 8,267 7,135 Derivative financial instruments 113 139 Other non-current assets 154 163 Total non-current assets 67,312 66,600 Total assets 238,789 239,279 Current liabilities Trade payables and other liabilities 50,670 50,559 Income tax liabilities 593 1,994 Other provisions 6,544 6,542 Derivative financial instruments 10 – Lease liabilities 568 449 Total current liabilities 58,385 59,544 Non-current liabilities Provisions for pensions and similar obligations 62,852 55,872 Other provisions 3,619 2,442 Deferred tax liabilities 1,403 1,572 Lease liabilities 1,192 1,128 Total non-current liabilities 69,066 61,014 Equity Subscribed capital 30,000 30,000 Capital surplus 17,164 17,164 Treasury shares –7,350 –7,350 Retained earnings 82,259 84,104 Other reserves –10,735 –5,197 Total equity 111,338 118,721 Total equity and liabilities 238,789 239,279 |
k€ | 31 Dec 2021 | 31 Mar 2022 | |
|---|---|---|---|---|
| Balance sheet | ||||
| 1 Jan to 31 Mar 2021 |
1 Jan to 31 Mar 2022 |
|
|---|---|---|
| Net result for the period | 5,786 | 1,845 |
| Depreciation and amortisation | 1,876 | 1,920 |
| Change in provisions | –295 | –1,413 |
| Result from disposal of fixed assets and other non-current assets | –58 | –10 |
| Change in inventories, trade receivables and other assets not classified as investment or financing activities | –26,079 | –16,003 |
| Change in trade payables and other liabilities not classified as investment or financing activities | 7,505 | 854 |
| Other non-cash expenses and income | –151 | –911 |
| Cash flow from operating activities | –11,416 | –13,718 |
| Investments from the sale of tangible assets and other non-current assets | 186 | 28 |
| Payments for the purchase of tangible and intangible assets | –991 | –1,900 |
| Cash flow from investment activities | –805 | –1,872 |
| Change in treasury shares | 60 | – |
| Payments for lease liabilities | –191 | –213 |
| Cash flow from financing activities | –131 | –213 |
| Change in cash and cash equivalents | –12,352 | –15,803 |
| Change in cash and cash equivalents due to exchange rates | 12 | 36 |
| Cash and cash equivalents at the start of the reporting period | 38,825 | 38,090 |
| Cash and cash equivalents at the end of the reporting period | 26,485 | 22,323 |
| as at 31 March 2022 in m€ | Household | Wellbeing | Private Label | Total |
|---|---|---|---|---|
| Turnover | 59.5 | 4.7 | 7.6 | 71.8 |
| Gross profit | 25.9 | 2.1 | 1.4 | 29.4 |
| Segment result (EBIT) | 2.8 | –0.2 | 0.1 | 2.7 |
| Key figures by reportable segments as at 31 March 2021 in m€ |
Household | Wellbeing | Private Label | Total |
|---|---|---|---|---|
| Turnover 1 | 69.5 | 7.9 | 8.5 | 85.9 |
| Gross profit 1 | 33.2 | 3.4 | 2.1 | 38.7 |
| Segment result (EBIT) | 7.2 | 0.4 | 0.7 | 8.3 |
1 Adjusted due to year-end effects.
Information on the segments and their management is available in our annual report 2021.
This quarterly statement is in accordance with section 53 of the exchange rules for the Frankfurter Wertpapierbörse. It is not a quarterly financial report according to the requirements of section 115 of the German securities trading act (WpHG). It was neither audited nor reviewed by an auditor. The results of the current reporting quarter do not necessarily make it possible to draw conclusions regarding the development of future results.
The accounting and valuation principles used by Leifheit correspond to those of the most recently published consolidated financial statements as at the end of the previous financial year, while taking into consideration the accounting regulations to be applied for the first time. A detailed description can be found in the notes to the annual report 2021 of the Leifheit Group, which is available on the website at financial-reports.leifheit-group.com.
Leifheit is indirectly affected by the consequences of the Russia-Ukraine war. As a result, an unscheduled impairment test of the Group's assets was carried out as at 31 March 2022 at the level of the cash-generating units pursuant to IAS 36. In particular, the possible duration and impact of price increases in energy and raw materials, demand-side effects and supply chain problems were assessed and taken into account. The impairment test did not identify any need for impairment losses. In the case of the Herby cash-generating unit, however, failure to achieve planned turnover or a rise in interest rates would result in a need for impairment losses to be directly recognised.
There were no changes in the scope of consolidation, major changes in the organisational structure respectively business model or personnel changes in the Leifheit AG organs in the reporting period.
This statement contains forward-looking statements which are based on the management's current estimates with regard to future developments. Such statements are subject to risks and uncertainties which are beyond Leifheit's ability to control or estimate precisely, such as statements on the future market environment and economic conditions, the behaviour of other market participants and government measures. If one of these or other uncertain or unforeseeable factors occurs or the assumptions on which these statements are based prove inaccurate, actual results could differ materially from the results cited explicitly or contained implicitly in these statements. Leifheit neither intends to nor does it accept any specific obligation to update forward-looking statements to reflect events or developments after the publication of this statement.
In the event of any discrepancies between the English translation of this statement and the German version, the German version shall take precedence.
Minor differences may occur when using rounded amounts and percentages due to commercial rounding.
| 25 May 2022 | Annual General Meeting |
|---|---|
| 9 Aug 2022 | Financial report for the first half-year ending 30 June 2022 |
| 8 Nov 2022 | Quarterly statement for the period ending 30 September 2022 |

PO Box 11 65 56371 Nassau/Lahn, Germany Telephone: +49 2604 977-0 www.leifheit-group.com [email protected]
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