Bénéteau

Regulatory Filings • Jun 7, 2017

REGIONAL FOCUS: NORTH AMERICA

George Armendariz CEO, Groupe Beneteau Americas

• 1. GROUPE BENETEAU AMERICAS
• 1. MARKET TRENDS 2017 2020
• 1. GROWTH STRATEGIES
• 1. CONCLUSIONS

• GROUPE BENETEAU AMERICAS

Groupe Beneteau is the only European boat company with manufacturing in the USA

GROUPE BENETEAU AMERICAS

MANUFACTURING SYNERGIES

➢ Proximity to Market

➢ Maximizing Existing Capacity Deployment of 'best practices' from each site

➢ Common Platform Product Development Reduced cost Quicker time to market

1. MARKET TRENDS 2017 - 2020

2 MARKET TRENDS 2017 - ²⁰²⁰

A COUNTRY, A CONTINENT

USA Recreational Boat Market (retail registered units)

USA / CANADA MARKET

• 344.6 million population
• 11.9 million registered boats
• Retail sales of boats: \$7.6 Billion
• 87.5% of boat sold > 18 feet (5.5m)

SPECIFICITIES OF NORTH AMERICAN MARKET

Clients	Brands & Products	Distribution Channel
Aging "Baby Boomers"	Evolution from sterndrive to outboard power	Less engine centric vs Europe
Polarized "Gen Xers"	Specialised boats	Multi-brand dealerships
Growing "Millenials"		Several "mega-dealer" groups

3. GROWTH STRATEGIES

2020

Achieve Top 3 market share ranking in each segment served: premium, value, fish and jet

Since 1986

Present and leading with sailboat production

Since 2014

Present with motorboat production Entered mainstream American markets

Growth potential in the world's largest recreational boating market

2014

External growth to penetrate small powerboat segment (RBH / Cadillac brands)

2016

Product revamp for Cadillac brands

2016 - 2020

Channel Management

• Sales training
• Dealer development
• Sharing economy

PRODUCT DEVELOPMENT

New Four Winns outboard powered model H290 - 29ft (8.8m)

New Glastron deck boat GTD205 - 20ft (6.1m)

Scarab with wake surf features 25ft (7.6m)

13

EXPANDING DISTRIBUTION CHANNELS

Distribution Channel by 2020	Future Network
Sales Locations - Total	579
Sales Locations - Four Winns	153
Sales Locations - Glastron	165
Sales Locations - Scarab	159
Sales Locations - Wellcraft	102

127 Additional Sales Points in Four Years

DEVELOPING "THE FUTURE OF BOATING"

FRANCHISE PURCHASE PROGRAMS

• Freedom Boat Club
• Carefree Boating Club
• SailTime

CHARACTERISTICS

• Fractional Ownership
• 'Membership' boating
• Over 1,500 boats in the fleet
• Boats replaced on average every 3 years
• Over 10 Groupe Beneteau dealerships active

"Known for their independent spirit and sense of entitlement, millennials value

freedom…" Richard Fry, Pew Research Center, 25 April 2016 (taken from "Practically Applied Passion: How the Millennials Can Take Rome" by Ellen K. Geary, 6 February

²⁰¹⁷⁾

1. CONCLUSIONS