TechTarget, Inc. Logo

TechTarget, Inc.

Provides purchase intent-driven marketing and sales services for the B2B tech sector.

TTGT | US

Overview

Description

TechTarget, Inc., part of Informa Tech, specializes in purchase intent-driven marketing and sales services for the business-to-business (B2B) technology sector. The company operates an extensive network of more than 220 websites that provide expert-driven content across over 10,000 granular technology topics. This network attracts a global audience of millions of technology professionals and enterprise buyers. By analyzing the content consumption and research activities of this audience, TechTarget generates actionable data on purchasing intent. This data allows technology vendors to identify and engage with active buyers, helping to accelerate sales cycles and improve marketing return on investment. The company's solutions are designed to connect technology buyers and sellers and support business growth throughout the product lifecycle.

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Insider Transactions

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