Direct Digital Holdings, Inc. Logo

Direct Digital Holdings, Inc.

An end-to-end advertising technology platform for the sell-side and buy-side.

DRCT | US

Overview

Description

Direct Digital Holdings, Inc. is an end-to-end, full-service advertising technology platform operating across both the sell-side and buy-side of the digital advertising ecosystem. The company provides data-driven campaign optimization and programmatic advertising solutions to help brands, agencies, and middle-market businesses achieve marketing results and drive return on investment (ROI). Its portfolio of brands includes Colossus SSP, a supply-side platform that connects publishers to advertisers, and Orange 142, a buy-side platform offering digital media and marketing strategies. The company focuses on delivering actionable insights through data analytics to optimize ad placements and enhance audience targeting for a diverse client base, from small businesses to large enterprises.

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Insider Transactions

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