Baozun Inc.

Provides e-commerce services and brand management for global brands in Asia.

BZUN | NDAQ

Overview

Corporate Details

ISIN(s):: N/A
LEI:
Country:: United States of America
Address:: NO. 1-9, LANE 510, WEST JIANGCHANG ROAD, 200436 SHANGHAI
Website:: https://www.baozun.com/
Sector:: Wholesale and retail trade
Industry:: Intermediation service activities for retail sale

Description

Baozun Inc. is a leading digital commerce enabler and brand partner in Asia, specializing in end-to-end solutions for global brands. The company operates on a dual-engine model comprising Baozun E-commerce (BEC) and Baozun Brand Management (BBM). BEC provides a comprehensive suite of services, including IT solutions, online store operations, digital marketing, customer service, and warehousing across a diverse ecosystem of digital platforms. BBM focuses on the direct management and revitalization of global brands, such as Gap and Hunter, in local markets. This involves leveraging deep consumer insights for localized product development, marketing, and both online and offline retail expansion. Through its technology-driven, omni-channel approach, Baozun empowers its partners to achieve sustainable growth by deeply integrating into the local retail landscape.

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Date	Insider Name	Position	Type	Shares	Value
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