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RNS - bmp media investors AG: New funds for Freshmilk NetTV GmbH

Company: SLEEPZ AG Date: 2011-11-17 Language: English Register to download
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 News Details

Corporate | 17 November 2011 10:30

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bmp media investors AG: New funds for Freshmilk NetTV GmbH

  

bmp media investors AG / Key word(s): Miscellaneous  

  

17.11.2011 / 10:30  

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bmp media investors AG: New funds for Freshmilk NetTV GmbH

Berlin, 17 November 2011 – ***bmp media investors AG (ISIN DE0003304200)* has acquired a 16.5% stake in *Freshmilk NetTV* GmbH** , a webTV provider, as part of a capital increase. VC Fonds Kreativwirtschaft Berlin, which is managed by IBB Beteiligungsgesellschaft, invested in the company in the same amount.

*Freshmilk NetTV* will continue to develop the webTV offers ' *Freshmilk.TV'* and ' *Berlinfashion.TV* ' – parts of which have already been operated by Freshmilk Creative Media GmbH since 2000 – on a long-term basis. These have already won several national and international awards in the past.

The ' *Freshmilk.TV* ' broadcasting brand stands for innovative, urban and authentic television for the web generation and is to be given a stronger focus on format.  

Since being launched, the ' *BerlinFashion.TV* ' broadcasting brand has evolved into one of the most respected and extensive special interest offers for fashion and design from all over Europe. After its re-branding as 'FashionDaily.TV', the broadcasting brand is now set to became even more international.

Both broadcasting brands currently produce the majority of their content themselves; in future, this is to be supplemented with contributions from other production teams and with partnerships providing for greater coverage. For instance, there are plans to broadcast in several hybridTV and publishing offers and on the dailyme mobile platform. Freshmilk NetTV thus provides both multichannel and multiplatform distribution and offers advertisers an interesting mix with significantly increased coverage by the end of 2012.

According to estimates by the Online-Vermarkterkreis (Circle of Online Marketers, OVK) in the Bundesverband Digitaler Wirtschaft (Federal Association of the Digital Economy, BVDW), online video advertising in Germany will grow by around 115% to EUR 184 million this year, the highest growth rate among the large-scale online advertising formats. Through smart phones, tablets and now also smart TV, online video advertising is becoming more and more interesting for advertising customers. Market surveys confirm a substantial increase in demand in the coming years, with a continuing supply shortfall for high-quality content.

*Freshmilk NetTV* defines itself as an advertising-financed, web-based TV production network. Because it has full ownership of rights to the broadcasting content, it offers extensive opportunities for presenting advertising content in a way that is tailored to the customer.  

The initiators Kai Wermer and Klaas Imgenberg see significant growth potential for high-quality format brands in the lifestyle segment and already have specific ideas for expanding the channel, for instance with internally produced series formats.

*Kai Wermer* , Managing Director of *Freshmilk NetTV GmbH* , comments: 'The way that we watch TV is changing, but online video advertising is still running on a format that dates from the 1960s: the commercial. This will change with our innovative view-time based and fully interactive advertising model for webTV.'

*Jens Spyrka* , member of the Executive Board of *bmp media investors* , comments: 'Together with the founding partners, we intend to develop Freshmilk NetTV into a high-coverage urban lifestyle offer for online videos. We see excellent opportunities for monetisation here. Freshmilk Net TV is an extremely interesting addition to our portfolio, which already includes two companies from the area of online videos – dailyme.tv and instream media – as well as Castaclip GmbH which is held by BFB Frühphasenfonds GmbH.'

*Clemens Kabel* , authorised signatory at *IBB-Beteiligungsgesellschaft* , adds: 'The founders of Freshmilk NetTV convinced us with their many years of experience and their proven successes. Germany's creative capital Berlin is the ideal location for this project and successful development of the company. The environment provides original content and helps in the international placement of the newly developed format brands.'

About bmp media investors:  

bmp media investors AG (ISIN DE0003304200) invests in growth companies in the field of media and marketing services in Germany and Poland. It focuses on companies in the seed, start-up and expansion phases.  

To date, bmp media investors has performed well over 30 equity investments in the media and marketing services segment. Its successful exits include eProfessional, Gamigo, YOC, K2, Bankier, Nokaut and nugg.ad. Besides Self Loading Content GmbH the current portfolio features amongst others brand eins Medien AG and Xamine GmbH.

For more information, please contact:

bmp media investors AG

Corinna Riewe  

Investor Relations

Schlüterstraße 38  

10629 Berlin  

Tel.: +49 302 030 5567  

Fax: +49 302 030 5555  

E-mail: criewe@bmp.com  

Internet: www.mediainvestors.com

This Corporate News is neither an offer nor a request to submit an offer for the sale of securities – specifically not in the US or other countries or jurisdictions in which an offer or request to submit an offer for the purchase or sale would be illegal without prior registration or permission under the relevant securities guidelines.

This Corporate News is neither an offer to sell registered bearer shares nor a request to submit an offer to buy the registered shares; it is merely for information purposes.

  

  

End of Corporate News  

  

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17.11.2011 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG.  

The issuer is solely responsible for the content of this announcement.  

  

DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.  

Media archive at www.dgap-medientreff.de and www.dgap.de  

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| --- | --- |
| Language: | English |
| Company: | bmp media investors AG |
|     | Schlüterstraße 38 |
|     | 10629 Berlin |
|     | Germany |
| Phone: | +49 (0)30 20 305-0 |
| Fax: | +49 (0)30 20 305-555 |
| E-mail: | ir@bmp.com |
| Internet: | www.bmp.com |
| ISIN: | DE0003304200 |
| WKN: | 330420 |
| Listed: | Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, Düsseldorf, Hamburg, München, Stuttgart; Warschau |
|     |     |     |

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| --- | --- |
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| End of News | DGAP News-Service |

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| 146726  17.11.2011 |