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YOC AG — Capital/Financing Update 2014
Jan 14, 2014
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Capital/Financing Update
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Corporate | 14 January 2014 11:30
YOC AG: YOC AG to receive EUR 1.4 million in loan financing
YOC AG / Key word(s): Strategic Company Decision
14.01.2014 / 11:30
YOC AG to receive EUR 1.4 million in loan financing
Berlin, 14 January 2014 – YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) announces it has signed loan contracts with shareholders in the company.
Under the debt financing arrangement, YOC AG is to receive a total of EUR 1.4 million in several instalments. ‘We thank the shareholders involved for their support as we implement our restructuring plan,’ said Dirk Kraus, CEO of YOC AG. This obviates any need for an increase in share capital in the short term.
While the restructuring measures that have been initiated are aimed primarily at bringing about significant improvement in profitability and optimizing the product development process, the present loan financing is the first element in a long-term corporate financing plan.
The steps initiated by YOC beginning in September 2013 had already resulted in mildly positive results by the fourth quarter of 2013. An increase in revenues and a massively reduced cost structure are expected to result in considerable improvement in operating results for financial year 2014.
YOC is currently building up its product portfolio and network of publishers, reshaping its organisational structure and creating new key positions. The company is concentrating its product development work in three areas:
1. Automated trading in mobile advertising space in the programmatic selling area
2. Revenue growth in performance marketing (YOC Performance Network) with the market launch of a competitive product for mobile CPA (conversion-based mobile performance advertising)
3. The product YOC Audience, or the optimisation of advertising delivery based on target group criteria to improve advertising effectiveness.
The individual measures intended to improve corporate development have been defined and are in the process of being implemented.
Press Contact
YOC AG
Corporate Communications
Martina Serwene
Rosenstr. 17
10178 Berlin
Tel.: +49-30-726162-322
Fax: +49-30-726162-222
About YOC
As a pioneer in the industry, YOC benefits from more than a decade of incomparable mobile advertising experience. YOC’s commitment to transform digital advertising through technology and passion for innovation has led the company to a leading position in the mobile advertising business in Europe.
The combination of its creative spirit, extensive reach in each of its markets – Austria, France, Germany, Spain and the UK – and its incomparable expertise in Europe’s mobile advertising landscape makes YOC the ideal partner to set you on your way to the future of digital advertising.
The specialised ad networks, YOC Media for branding advertising and belboon for performance advertising campaigns, enable publishers to effectively monetise their mobile inventory and advertisers to achieve brand awareness and a strong sales impact.
YOC’s success story relies on its people – 120 highly motivated and passionate Digital Advertising experts – whose drive for excellence has led the company to achieve EUR 34.6 million in revenues in 2012.
For more information, please visit www.yoc.com
End of Corporate News
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| Language: | English |
| Company: | YOC AG |
| Karl-Liebknecht-Str. 1 | |
| 10178 Berlin | |
| Germany | |
| Phone: | +49 (0)30-72 61 62 322 |
| Fax: | +49 (0)30-72 61 62 222 |
| E-mail: | [email protected] |
| Internet: | www.yoc.com |
| ISIN: | DE0005932735 |
| WKN: | 593273 |
| Listed: | Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, Düsseldorf, München, Stuttgart |
| End of News | DGAP News-Service |
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