Vera Bradley, Inc. — Director's Dealing 2015

Mar 31, 2015

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Vera Bradley, Inc. (VRA)
CIK: 0001495320
Period of Report: 2015-03-27

Reporting Person: Colby Kimberly F. (EVP - Design)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2015-03-27	Common Shares	A	6215	—	Acquired	539282	Direct
2015-03-27	Common Shares	F	669	$16.07	Disposed	538613	Direct
2015-03-27	Common Shares	D	3956	—	Disposed	534657	Direct
2015-03-28	Common Shares	F	404	$16.09	Disposed	534253	Direct
2015-03-29	Common Shares	F	455	$16.09	Disposed	533798	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Shares	471893	Indirect

Footnotes

F1: Represents restricted stock units subject to vesting and forfeiture.

F2: Represents the cancellation of performance-based restricted stock units based upon actual performance during the relevant performance period versus target performance.

F3: Shares reported in column 5 represent shares beneficially owned by Kimberly F. Colby, including 155,214 shares held by the Colby Gift Trust and 316,679 shares held by the Kimberly F. Colby Insurance Trust.