United Breweries Ltd. — Capital/Financing Update 2024

Dec 3, 2024

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December 03, 2024

To, BSE Limited Scrip Code: 532478

National Stock Exchange of India Limited Symbol: UBL

Dear Sir,

Sub: Intimation of Product Launch under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 (‘SEBI Listing Regulations)

In compliance with Regulation 30 read Para B of Part A of Schedule III of the SEBI Listing Regulations, we wish to inform that ‘Amstel Grande’ in the Premium Strong category, will be available in the State of West Bengal with effect from December 03, 2024.

The details of the said product as required under SEBI Listing Regulations read with SEBI Circular No. SEBI/HO/CFD/CFD-PoD-1/P/CIR/2023/123 dated July 13, 2023, are given below.

	Sr. No.		Particulars		Description
	1.		Name of the Product		Amstel Grande
	2.		Date of Launch		December 03, 2024
	3.		Category of the Product		Premium Strong Beer
	4.		Whether it caters to domestic/ international market		Domestic
	5.		Name of the countries in which the product is launched (in case of international)		Not Applicable

A copy of the Press Release regarding the product Launch is enclosed herewith and will also be made available on the Company’s website at www.unitedbreweries.com

Kindly take the same on your record.

Thanking You,

For UNITED BREWERIES LIMITED

Digitally signed by Nikhil Malpani Nikhil Malpani Date: 2024.12.03 16:30:00 +05'30'

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NIKHIL MALPANI

Company Secretary & Compliance Officer

Encl: As above

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United Breweries Limited Launches Amstel Grande in West Bengal, Ushering in a New Era of Premium Beer in the Country

Kolkata, December 03,2024: United Breweries Limited (UBL), the country's largest beer manufacturer, part of the HEINEKEN Company, has launched its iconic premium beer, Amstel Grande , in West Bengal. This marks the beginning of a new chapter in India's premium beer segment, blending UBL's brewing expertise with Amstel's 150-year heritage from Amsterdam.

Amstel Grande promises to offer Indian consumers an unparalleled beer experience, thanks to its secret ingredient: time. The beer is slow brewed and matured longer , allowing its flavors to fully develop, resulting in a rich, smooth taste. Crafted using the finest quality barley , unique Dutch yeast , and carefully selected hops , each sip of Amstel Grande is a testament to the brand's unwavering commitment to quality. With no added sugar and perfected through extensive global and local testing, it achieved top scores in consumer research, setting a new standard in premium beer.

Speaking about the launch in West Bengal, Vikram Bahl, Chief Marketing Officer of United Breweries Limited , said, "We are delighted to introduce Amstel Grande, a premium strong beer designed to cater to the sophisticated preferences of Indian consumers. West Bengal has always been a significant market for UBL, and we are now excited to expand our portfolio with this premium offering in the region and we aim to make it the preferred choice for premium beer enthusiasts.”

Since 1870, Amstel has embodied the art of brewing, starting with two friends' dream of a better beer in Amsterdam. Now, as one of Heineken’s iconic brands enjoyed in over 100 countries, Amstel brings its rich heritage to India with Amstel Grande. This premium brew reflects Amstel’s commitment to quality and its philosophy of being ‘Brewed for Bonding,’ creating moments for connection and celebration among friends.

Developed locally in India, this launch meets the demand for a premium strong beer with global appeal and international quality, globally inspired, locally brewed. The packaging, designed with premium beer enthusiasts in mind, reflects the beer's Amsterdam roots with illustrations of iconic Dutch architecture and scenic canals, capturing the charm of Amsterdam in every bottle.

Amstel Grande is now available in West Bengal, competitively priced at INR 110 for a 330ml bottle and INR 210 for a 650ml bottle, and is accessible at leading outlets across the state.

About United Breweries Limited:

Bengaluru-headquartered United Breweries Limited, part of the HEINEKEN Company, is the largest beer manufacturer in India. The company produces and markets packaged drinking water and soda, internationally recognized beer, and non-alcoholic beverages. Its diverse product portfolio comprises brands such as Kingfisher Strong, Kingfisher Premium, Kingfisher Ultra, Kingfisher Ultra Max, Kingfisher Ultra Witbier, Kingfisher Storm, Queenfisher Premium, Heineken® Original Heineken® Silver, Amstel, and Heineken® 0.0., Kingfisher Premium Water, Kingfisher Soda.

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