Trade Desk, Inc. — Director's Dealing 2016

Dec 28, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Trade Desk, Inc. (TTD)
CIK: 0001671933
Period of Report: 2016-12-23

Reporting Person: Green Jeffrey Terry (Director, President and CEO, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2016-12-23	Class A Common Stock	A	36400	—	Acquired	36400	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2016-12-23	Employee Stock Option (Right to Buy)	$33.17	A	9333	Acquired	2021-12-22	Class A Common Stock (9333)	Direct
2016-12-23	Employee Stock Option (Right to Buy)	$30.15	A	56567	Acquired	2026-12-22	Class A Common Stock (56567)	Direct

Footnotes

F1: Represents restricted stock with a vesting commencement date ("VCD") of December 1, 2016, and which vests as to one-fourth of the granted shares on each anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

F2: The option was granted on December 23, 2016, with a VCD of December 1, 2016. The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 2,042 shares will vest during each of the calendar years 2017, 2018 and 2019 and an aggregate of 3,207 shares will vest during calendar year 2020, in each case, subject to continued employment with the Issuer through the applicable vesting dates.

F3: The option was granted on December 23, 2016, with a VCD of December 1, 2016. The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 14,433 shares will vest during each of the calendar years 2017, 2018 and 2019 and an aggregate of 13,268, shares will vest during calendar year 2020, in each case, subject to continued employment with the Issuer through the applicable vesting dates.