Techstep ASA — Regulatory Filings 2014

Oct 1, 2014

Birdstep Has Released All-New Intelligent Network Selection And Always-Smartest-Connected (ASC) solutions

Birdstep Has Released All-New Intelligent Network Selection And Always-Smartest-Connected (ASC) solutions

OSLO, Norway - October 1, 2014 - Birdstep Technology

(www.birdstep.com), the leading provider of

Intelligent Network Selection for cellular and WiFi

heterogeneous networks (HetNet's), announced today

that it is introducing the next generation of Always-

Smartest-Connected (ASC) solutions.

Mr Lonnie Schilling, CEO of Birdstep explains, "It's

no longer only about the wholesale offload of data to

Wi-Fi. It is increasingly becoming important to the

operators' business models to deliver Experience

Continuity, which can only be achieved using Always

Smartest Connected (ASC) technology."

Birdstep´s EasySmart with Intelligent Network

Selection and Always Smartest Connected augmented by

the company's SmartANDSF server, the world's first

truly intelligent HetNet solution, is currently being

trialed with mobile network operators. Birdstep's ASC

provides a real-time view of the networks' Quality of

Service (QoS) characteristics of both the cellular

and Wi-Fi networks based on crowd sourced data from

the EasySmart smartphone client deployments across

the network. The ASC QoS data is then provided to

other EasySmart smartphone clients allowing Policy-on-

the-Device together with QoS to determine whether

cellular or Wi-Fi provides the best bearer service to

the subscriber. The solution uses a large set of

parameters that determines service quality such as

bandwidth quality measurements for speed, latency and

more.

With Birdstep's EasySmart operators can allow

subscribers to seamlessly move between different

connections within a HetNet environment such as Wi-Fi

and cellular, based on business logic provided to the

EasySmart Smartphone client through Birdstep's

SmartANDSF Policy Server. Birdstep's Always Smartest

Connection works in conjunction with EasySmart

ensuring the network with the best available quality

is available to the subscriber.

"The mobile operators' needs are rapidly evolving

beyond simple offload as a way of coping with

increasing mobile data traffic more efficiently than

just building out the cellular infrastructure. While

traffic growth remains the single biggest driver of

data offload, the emphasis has changed subtly from

shunting data to Wi-Fi, to selecting the best

available network through intelligent application of

real time analytics and ensuring Experience

Continuity," Schilling will explain. "In some

situations the WiFi network will have more bandwidth

and will be selected, while in other situations the

cellular network may have better throughput and less

latency, therefore fulfilling the policy rules

defined in SmartANDSF and being selected.

At CTIA in September and at Broadband World Forum in

October, Mr. Schilling highlights how, in this

market, Always Smartest Connected will allow

operators to deliver compelling services to their

customers, further differentiating themselves from

their competitors. The role of Birdstep's actionable

EasyAnalytics and Intelligent Network Selection will

be key in delivering Experience Continuity to the

mobile operator's end users.

About Birdstep Technology

Birdstep Technology is a leading provider of Smart

Mobile Data and Secure Mobility for operators,

enterprises and governmental organizations. We are

committed to Experience Continuity and to combining

the power of Wi-Fi with the coverage of mobile

networks through "right loading". Drawing on

extensive experience of successful customer projects

and cooperation with operators, enterprise customers

and OEM partners around the world, we deliver

industry-leading solutions for wireless connectivity

and service management.

Our Smart Mobile Data services offer advanced

solutions for data offload & intelligent network

selection, support automation and end user

communication to network operators. Our Secure

Mobility services offer solutions providing seamless

and secure connectivity to business data for

corporations and governmental organizations.

Birdstep Technology was founded in 1996 and has been

listed on the Oslo Stock Exchange since 2002. The

company is headquartered in Oslo, Norway, with

competence centers in Sweden, Finland and the United

States. For more information, visit www.birdstep.com

and follow @BirdstepTech on Twitter.

# # #

For more information please contact

Marie-Louise Nilsson-Kanon

VP Market Communications

+46 70 2325998

Media contact:

Europe:

Marta Twardowska

WolfPack Communications

Tel: +31 621 184 585

Email: marta@wolfpackcoms.com

US:

Allison Seifert

DCC Works

Tel: +1 484.342.3600 ext. 217

Email: aseifert@ddcworks.com