Swedish Match — Capital/Financing Update 2016

Sep 13, 2016

Nasdaq Stockholm: SWMA

13 September, 2016

Swedish Match is contemplating issuance of public note and a tender of part of outstanding note

Swedish Match is contemplating the issuance of senior unsecured EUR denominated notes and a tender of part of Swedish Match's outstanding EUR denominated notes due 24 November 2017. A capital markets transaction will follow, subject to market conditions.

Deutsche Bank and SEB are mandated as joint lead managers for the issuance of the new notes and dealer managers for the tender.

Important notice

This announcement does not constitute an offer to participate in the issuance of the new notes or to participate in the tender of the outstanding notes.

Contacts:

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Marlene Forsell, Senior Vice President and Chief Financial Officer Office +46 8 658 0489

Emmett Harrison, Senior Vice President Investor Relations and Corporate Sustainability Office +46 8 658 0173

This information is information that Swedish Match AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation and the Securities Markets Act. The information was submitted for publication, through the agency of the contact person set out above, at 1.30 p.m. CET on 13 September, 2016.

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products). Production is located in six countries, with sales concentrated in Scandinavia and the US. The Group's global operations generated sales of 14,951 MSEK for the twelve month period ending 30 June 2016. The Swedish Match share is listed on Nasdaq Stockholm (SWMA).

Swedish Match's vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.

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Swedish Match AB (publ), SE-118 85 Stockholm, Sweden Visiting address: Sveavägen 44, 8th Floor. Telephone: +46 8 658 0200 Corporate Identity Number: 556015-0756 www.swedishmatch.com