Ströer SE & Co. KGaA — Investor Presentation 2021

Jun 24, 2021

Trading Update Q2 2021

June 24th, 2021 | Ströer SE & Co. KGaA

Development of monthly OoHRevenue: 2021 vs. 2020/2019

Strong Dynamics since Easter | excellent June | July/August with good Visibility

Rapid Recovery similar to 2020: fully in line with declining Infection Rates and increasing Vaccination!

Public Life on the Way to the old Normal

Overall positive Dynamics, i.e. for (Programmatic) Public Video

Source: 1Robert Koch-Institut, www.rki.de; 2 Full Year Orderbook; Ströer data; 3Location data by placense

Q2 Expectations: OoH strong Momentum, 'PLUS' with dynamic Growth Besides more Restrictions of public Life than PY: Group Revenue ~ +42%

• Cross-annual lockdown from November to May/June leading to restrained prebookings
• National sales and public video with growing dynamics WoW since Easter
• Decreasing infections and ending lockdown pushing i.e. June bookings

• Portals (i.e. t-online) and especially AdSales (3rd party inventory) strong and vs. softer comps
• Dialog business (contact centers) overall around 10-15% organic growth vs. tough comps
• Door-to-Door business very strong and vs. weak comps (sales stop in Q2/2020)

• Statista on track of historic CAGR with very strong performance around +50% (but also against softer comps)
• Asam sustainably outperforming pre-COVID-growth, growing around +25- 30% vs. a very strong prior year quarter fueled by i.e. E-commerce

Ströer Group –UpdatedQ2 Outlook

For the second quarter, we expect our group revenue around 42%above prior year,

EBITDA growing around 70%and

our OoH business back on pre Covid level in June and the summer months.

2021 –UpdatedFull Year Expectations

We expect our OoH Business on 2019 level minus lockdown effects (H1 ~120 million) plus potential catch-up effects in Q4 at around 700 million Euro revenue (assuming that there is no substantial 4th COVID wave).

On that basis, we see a revenue range of around 1.6 billion Euro for the full year for the group.

Depending on the OoH dynamics towards Q4, we expect Group EBITDA in the range of 490-510 million Euro.

As already shown in H2 2020, we do not expect any medium- and long-term structural changes in our revenue and profitability expectations.

Financial Calendar 2021

Disclaimer

This presentation contains "forward looking statements" regarding Ströer SE & Co. KGaA ("Ströer") or the Ströer Group, including opinions, estimates and projections regarding Ströer's or the Ströer Group's financial position, business strategy, plans and objectives of management and future operations.

Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements.

These forward looking statements speak only as of the date of this presentation release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein.

The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.