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SoftwareONE Holding AG — Investor Presentation 2021
Mar 25, 2021
977_rns_2021-03-25_79279fe8-0ad1-4db5-8a34-63980927161f.pdf
Investor Presentation
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Investor presentation
March 2021

Disclaimer
IMPORTANT INFORMATION AND DISCLAIMER
This presentation and its appendices (collectively the "Presentation") has been produced by Ørn Software Holding AS (the "Company", together with its subsidiaries the "Group") solely for information purposes. This Presentation may not be redistributed, in whole or in part, to any other person.
This Presentation does not constitute an offer to sell or a solicitation of an offer to buy any securities in any jurisdiction to any person to whom it is unlawful to make such an offer or solicitation in such jurisdiction. The distribution of this Presentation and the offering, subscription, purchase or sale of securities issued by the Company are in certain jurisdictions restricted by law. Persons into whose possession this Presentation may come are required by the Company to inform themselves about and to comply with all applicable laws and regulations in force in any jurisdiction in or from which it invests in the securities issued by the Company or receives or possesses this Presentation and must obtain any consent, approval or permission required under the laws and regulations in force in such jurisdiction. The Company shall not have any responsibility or liability whatsoever for these obligations.
The contents of this Presentation are not to be construed as financial, legal, business, investment, tax or other professional advice. By reviewing or attending this Presentation, you acknowledge that you will be solely responsible for your own assessment of the market and the market position of the Company and that you will conduct your own analysis and be solely responsible for forming your own view of the Company and its prospects. This Presentation must be read in conjunction with the Company's financial information and other publicly available information about the Company and the Group.
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This Presentation may contain certain forward-looking statements relating to the business, financial performance and results of the Company and/or the industry in which it operates. Forward-looking statements concern future circumstances and results and other statements that are not historical facts, sometimes identified by the words "believes", "expects", "predicts", "intends", "projects", "plans", "estimates", "aims", "foresees", "anticipates", "targets", and similar expressions. Any forward-looking statements contained in this Presentation, including assumptions, opinions and views of the Company or cited from third party sources are solely opinions and forecasts which are subject to risks, uncertainties and other factors that may cause actual events to differ materially from any anticipated development.
This Presentation speaks only as of the date of the Presentation. There may have been changes in matters that affect the Group subsequent to the date of this Presentation. Neither the delivery of this Presentation nor any further discussions of the Company with any of the recipients shall, under any circumstances, create any implication that there has been no change in the affairs of the Company since such date. The Company does not undertake any obligation to amend, correct or update this Presentation or to provide any additional information about any matters.
This Presentation is subject to Norwegian law, and any dispute arising in respect of this Presentation is subject to the exclusive jurisdiction of Norwegian courts with Oslo city court (Nw: Oslo tingrett) as exclusive venue.

Today's presenters

Sten-Roger Karlsen
CEO
CEO Since 2018
Started in 2017 as VP Customer Success
Experience from top management in Technology and Software companies

Vidar André Løken
CFO
CFO Since 2016
Former Consulting and Audit partner at PwC

Ørn Software – digitizing asset-heavy industries
Most companies have fixed assets that need to be efficiently managed where Ørn provides industry-leading digital tools

Capture available data
Digitize workflow
Create field-apps for onsite maintenance & operations
Provide analytics and optimization

4
Ørn Software – an industry leading software portfolio
Helping all owners of facilities or industrial assets improve operational efficiency and lift sustainability performance…

5 1) Including pro forma adjustment for recent acquisition of Facilit (ARR 2020A of NOK 15m and revenue 2020A of NOK 17m). See page 64 in appendix for Facilit financials
2) Excluding adjustments for recent acquisition of Facilit

Clear value proposition
Best-of-breed solutions covering customers' full needs

Gold illustrates extent of functionality covered – narrower lines indicate restricted functionality

Gold illustrates Ørn's offering with deep FM/AM functionality and select aspects of other categories

A, B and C represent example niche functionality providers with limited breadth of offering
Competitive edge over ERP/generalists

Ørn provides solutions that are specifically designed for customer workflow and needs – while ERP systems have more generic solutions

Best-of-breed solutions are more user-friendly than ERP systems, because they don't rely on the broader ERP framework

The pace of development and implementation of state-of-the-art functionality is higher for best-of-breed solutions, due to fewer dependencies across software suite
Competitive edge over single-purpose players

Ørn is a one-stop-shop for its customers, where a number of single-purpose players would have to be implemented in parallel to cover the same functionality

With several integration layers, Ørn can easy connect to external systems an tools – whereof single-purpose players is restricted to individual tools

Compared to a small single-purpose player, Ørn can offer far better customer support, implementation and training


Investment highlights
Software offering: Complementary best-of-breed solutions
2
1
Market dynamics: Large and underpenetrated target market
3
Business model: SaaS with strong upselling and cross-selling potential
4
Financials: Proven ability to grow delivering strong SaaS-metrics
5
Growth plan: Scalable platform positioned for growth
Complementary product offering
Providing a user-friendly and agile, yet powerful, suite of process optimization tools

Suite of complementary best-of-breed solutions covering key customer needs
8 1) Including pro forma adjustment for recent acquisition of Facilit (ARR 2020A of NOK 15m and revenue 2020A of NOK 17m). See page 64 in appendix for Facilit financials

Ørn meets the today's customer needs
Underlying market growth supported by growth in enabling technologies

Enabling technology

9
European expansion provides NOK ~48bn upside
With NOK 12bn in the Nordics

- § Ørn Software is positioned to take part of a large untapped potential market within Europe and the Nordics
- § The addressable market is the theoretical amount that should be spent on the software solutions
- § Share addressed is the current spend on specialized software, ERP modules & in-house solutions
- § The remainder is untapped potential, from companies yet to adopt software tools, though they ought to. This is today partially spent on analogue substitutes

SaaS model with strong upselling and cross-selling potential
Revenue growth as activity increases over time

Time
Real Estate Management
Pricing based on functionality and square meter of floor space under management (business) or number of apartments (housing)
Industrial maintenance and quality control
Pricing based on functionality and number of maintenance objects in the system, partly also the number of locations
Energy and sustainability management
Pricing based on number of buildings or number of energy meter - price per building decrease with volume
12 months up-front payment
3 months notice for termination
Free number of users for majority of products

Diversified revenue base 1 2 3 4 5
With high customer and sector diversification


growth

Customers increase ARR over time
Increased need for offerings driving efficiency, quality and environmental performance


"It was a very smart move of Ørn to buy Optima. Integrating the energy monitoring system with a FM software is great. It provides a better opportunity to detect and correct errors quickly if you use a lot of energy"
"Maintenance has contributed to better planning and higher quality of maintenance, which has resulted in fewer lift stops and our machines spend less time out of service"
We are really happy with the functionalities Ørn offers. Both our company leaders and operators use Ørn Maintenance daily"

Strong and consistent long-term ARR growth
Driven by very high net retention (117% average '18A - '20A) and acquisitions

14
1) Net upsales include upsales, price increases and contraction
2) ARR CAGR '17A-'20A of 80% including Facilit
3) See page 64 in appendix for Facilit financials
4) BoP = beginning of period
M&A value creation example
Ørn has almost doubled Uni's ARR since the acquisition in mid 2018


Scalable and strong platform for growth
Several attractive underlying drivers and initiatives to fuel continued growth journey


Proven story of acquiring and integrating companies
| Pre acquisition | During acquisition | Post merger integration | Long term | |||
|---|---|---|---|---|---|---|
| § Screening for companies that can help Ørn to provide complementary offerings and/or new geographical footprint Integration progress |
§ Ørn has a track-record of acquiring companies of 2-3x ARR § The management at Ørn build relationship with management and stakeholders |
§ Established & streamlined implementation template to |
§ integrate acquired companies and achieve maximum value § |
Ørn seeks a value uplift from the acquired customers, which implicit reduce the ARR multiple This is done by price increase, upselling and cross-selling |
||
| Acquired in 2015 | ||||||
| Acquired in 2018 | ||||||
| Acquired in 2018 | sc | |||||
| Acquired in 2020 | ||||||
| Acquired in 2020 | ||||||
| Acquired in 2020 | ||||||
| Acquired in 2020 | ||||||
| Acquired in 2021 |

Extensive M&A pipeline with several ongoing dialogues

| ü | Increase ARR | ||||
|---|---|---|---|---|---|
| ü | Geographical market expansion |
||||
| ü | Strengthen product portfolio with complementary product offering |
||||
| ü | Utilize best in class sales capabilities to upsell |
||||
| - | Existing products to new customers |
- New products to existing customers

High-level financial and strategic targets for 2025


