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SLEEPZ AG — Share Issue/Capital Change 2012
Jul 9, 2012
5817_rns_2012-07-09_ff76f8fc-7b04-4208-a1d8-e2d87ba26c59.html
Share Issue/Capital Change
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Corporate | 9 July 2012 12:00
bmp media investors AG: bmp took part in financing mbr targeting
bmp media investors AG / Key word(s): Miscellaneous
09.07.2012 / 12:00
Corporate News
bmp media investors AG: bmp took part in financing mbr targeting
Berlin, 09 July 2012
Targeted & secure: MBR Targeting GmbH successfully completes first round of financing
The Berlin-based company MBR Targeting GmbH founded in September 2011 is receiving a high six-digit amount of growth capital from VC Fonds Technologie Berlin, bmp media investors AG (ISIN DE0003304200), Dirk Freytag and two other business angels for its broad-based market launch. Managers Pablo Metz and Christoph Tavan and the other founders retain their majority in the company.
MBR Targeting has developed its own technology that makes it possible, by applying data analysis methods, algorithms and software, to present advertising and products on the internet in real time and appropriate for each individual user, without recording individual user behaviour. With its innovative targeting method, it increases the relevance of advertising focus and product recommendations, contributing significantly to its customers' success: efficient application of funds to win customers and increase revenue.
To mark the financing round, Pablo Metz explained: 'We are delighted about the participation of this experienced and well connected group of investors and grateful for their confidence in us and our young company. We will use the funds to strengthen our international sales using these excellent contacts. In terms of technology, we are continuing to develop our software and will advance its further integration into ad server and e-commerce solutions in particular.'
Jens Spyrka, member of the Executive Board of bmp media investors AG, explains: 'Targeting continues to play a key role in online advertising and is a must for advertisers if they want to avoid coverage waste and increase perception rates. The industry relies heavily on targeting solutions in online advertising. The decision makers have recognised the advantages and the influence of this technology. With this investment we are keeping our focus on this exciting market and see good opportunities for development.'
Dirk Freytag, entrepreneur and renowned expert in digital marketing and advertising, says: 'For me, the idea of increasing efficiency in online marketing has always been important and an inescapable fact of the development of the market. MBR Targeting makes this possible with an outstanding solution, entering the market for an extremely exciting and promising area of commercial internet use.'
Clemens Kabel, authorised signatory at IBB Beteiligungsgesellschaft mbH, adds: 'MBR Targeting's solution is increasing the success of advertising measures for e-commerce platforms and online advertisers, who are all suffering from large amounts of coverage waste. What particularly convinced us was the combination of the young operative team and the established specialist expertise of the technically minded founders.'
With its innovative proprietary targeting method, mbr targeting GmbH increases the profitability of advertising focus and product recommendations.
The company has an algorithm that can analyse and dynamically structure very large data networks automatically and objectively because it makes no a priori assumptions or categorisations. Centred on the user, it predicts and improves online advertising measures' chances of success by mapping actual customer interest.
Contact:
mbr targeting GmbH Tel.: +49 (0) 30 60 98 687-1
Pablo Metz Fax: +49 (0) 30 60 98 687-7
Managing Director E-mail: [email protected]
Hobrechtstr. 65 Internet: www.mbr-targeting.com
12047 Berlin
bmp media investors AG (ISIN DE0003304200) invests in growth companies in the field of media and marketing services in Germany and Poland. It focuses on companies in the seed, start-up and expansion phases.
To date, bmp media investors has performed well over 30 equity investments in the media and marketing services segment. Its most successful exits include K2, Bankier, Nokaut, nugg.ad and Pomocni. Its current portfolio includes brand eins Medien AG, Xamine GmbH, Self Loading Content GmbH (dailyme) and, recently, Retresco GmbH.
Contact:
bmp media investors AG Tel.: +49 (0) 30 20 30 5-567
Corinna Riewe Fax: +49 (0) 30 20 30 5- 555
Investor Relations E-mail: [email protected]
Schlüterstraße 38 Internet: www.mediainvestors.com
10629 Berlin
IBB Beteiligungsgesellschaft mbH provides venture capital to innovative Berlin-based companies and has established itself as the market leader in early stage financing in Berlin. The funds provided are primarily deployed for the development and launch of innovative products and services or creative business concepts.
Two funds managed by IBB Beteiligungsgesellschaft are currently in the investment phase: 'VC Fonds Technologie Berlin' with a fund volume of EUR52 million and 'VC Fonds Kreativwirtschaft Berlin' with a fund volume of EUR30 million. Both VC Fonds are financed by funds from the Investitionsbank Berlin (IBB) and the European Regional Development Fund (ERDF) managed by the State of Berlin. Since 1997, syndicates involving IBB Beteiligungsgesellschaft have provided Berlin-based creative and technology companies with more than EUR786 million, of which IBB Beteiligungsgesellschaft has contributed approximately EUR105 million as lead, co-lead or co-investor.
Contact:
IBB Beteiligungsgesellschaft mbH Tel.: +49 (0) 30 2125 3223
Rima Thadani Fax: +49 (0) 30 2125 3202
Bundesallee 171 E-mail: [email protected]
10715 Berlin Internet: www.ibb-bet.de
This Corporate News is neither an offer nor a request to submit an offer for the sale of securities – specifically not in the US or other countries or jurisdictions in which an offer or request to submit an offer for the purchase or sale would be illegal without prior registration or permission under the relevant securities guidelines.
This Corporate News is neither an offer to sell registered bearer shares nor a request to submit an offer to buy the registered shares; it is merely for information purposes.
End of Corporate News
09.07.2012 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
| Language: | English |
| Company: | bmp media investors AG |
| Schlüterstraße 38 | |
| 10629 Berlin | |
| Germany | |
| Phone: | +49 (0)30 20 305-0 |
| Fax: | +49 (0)30 20 305-555 |
| E-mail: | [email protected] |
| Internet: | www.mediainvestors.com |
| ISIN: | DE0003304200 |
| WKN: | 330420 |
| Listed: | Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, Düsseldorf, Hamburg, München, Stuttgart; Warschau |
| End of News | DGAP News-Service |
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| 177069 09.07.2012 |