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SLEEPZ AG M&A Activity 2012

Aug 8, 2012

5817_rns_2012-08-08_a5162ac7-8568-43f2-945f-1624f12adde2.html

M&A Activity

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News Details

Corporate | 8 August 2012 11:00

bmp media investors AG: bmp finances BETEGY

bmp media investors AG / Key word(s): Miscellaneous

08.08.2012 / 11:00


Berlin, 08.08.2012 – bmp media investors AG (ISIN DE0003304200) has acquired within the formation of the company a 30% stake in iteelabs Sp. z o. o. (Warsaw, Poland) . In addition to bmp media investors, the business angel Stefan Bielau invested in iteelabs and supports the company in business development.

iteelabs launched its online service under the brand BETEGY in private-beta phase, predicting the results of football matches . Bettors and football enthusiasts alike, will be provided with advanced predictions for the five most popular European football leagues (England's Premier League, Germany's Bundesliga, La Liga in Spain, Italy's Lega Serie A, and Ligue 1 in France) at the start of the new seasons. The company currently has four team members, who work on the further development of the platform.

The self-developed and self-learning algorithm by iteelabs processes a variety of statistical parameters such as results of previous matches, current league positions, goals scored as well as current and historical data. The user will be supplied with algorithm-based recommendations for an optimal personal betting behavior. Premium users receive detailed predications for each match of the season combined with special advice for a personal betting strategy.

BETEGY obtains up to 80% probability of success, within the last German Bundesliga season BETEGY predicted 71% of the results of all football matches.

Interested users can already sign-up: http://www.betegy.com

The founders Alex Kornilov and Vitaly Yatsunyk have long experience in online business; among others they started two start-ups in Ukraine. Warsaw was chosen as the ideal location for the realization of the new business idea. The new partners bmp and Bielau contribute additional online and international experience to the team.

Alex Kornilov, founding CEO of iteelabs Sp. z o. o.: 'We want to make BETEGY the No.1 destination for online prediction services for football results. Every football fan should be able to convert passion into real financial gain. With the investment from bmp media investors, we can create a superb product and go live on time just before the start of all European Top Leagues.'

Stefan Bielau, business angel: 'What makes BETEGY really stand out compared to other prediction services, is the fact that they offer data for all five top European football leagues. That ensures great a variety for the user right from the start and enables the business opportunities with affiliate partners and bookmakers.'

Jens Spyrka, member of the Executive Board of bmp media investors AG: 'BETEGY definitely enriches our portfolio. In general, we see a strong demand in the market for premium sports content as well as in particular for the predication of the results of sports matches based on well-founded analysis tools and we are looking forward to this partnership.'

About bmp media investors:

bmp media investors AG (ISIN DE0003304200) invests in growth companies in the field of media and marketing services in Germany and Poland. It focuses on companies in the seed, start-up and expansion phases.

To date, bmp media investors has performed well over 30 equity investments in the media and marketing services segment. Its successful exits include Pomocni, nugg.ad, K2, Nokaut, Bankier, YOC, Gamigo and eprofessional. The current portfolio features – among others – brand eins Medien AG, Xamine GmbH, Self Loading Content GmbH (dailyme) as well as recently Retresco GmbH and mbr Targeting GmbH.

For more information, please contact:

bmp media investors AG

Corinna Riewe

Investor Relations

Phone: +49 30 2030 5567

Fax: +49 30 2030 5555

E-mail: [email protected]

This Corporate News is neither an offer nor a request to submit an offer for the sale of securities – specifically not in the US or other countries or jurisdictions in which an offer or request to submit an offer for the purchase or sale would be illegal without prior registration or permission under the relevant securities guidelines.

This Corporate News is neither an offer to sell registered bearer shares nor a request to submit an offer to buy the registered shares; it is merely for information purposes.

End of Corporate News


08.08.2012 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG.

The issuer is solely responsible for the content of this announcement.

DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.

Media archive at www.dgap-medientreff.de and www.dgap.de


Language: English
Company: bmp media investors AG
Schlüterstraße 38
10629 Berlin
Germany
Phone: +49 (0)30 20 305-0
Fax: +49 (0)30 20 305-555
E-mail: [email protected]
Internet: www.mediainvestors.com
ISIN: DE0003304200
WKN: 330420
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, Düsseldorf, Hamburg, München, Stuttgart; Warschau
End of News DGAP News-Service
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