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ServiceNow, Inc. Director's Dealing 2013

Feb 5, 2013

29788_dirs_2013-02-05_34c1f1b7-c3ca-4e6f-a407-da980bd99ea0.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2013-02-01

Reporting Person: McGee Daniel (SVP, ENGINEERING)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2013-02-01 Common Stock M 345000 $3 Acquired 345638 Direct
2013-02-01 Common Stock S 5600 $26.3851 Disposed 340038 Direct
2013-02-01 Common Stock S 150672 $27.5837 Disposed 189366 Direct
2013-02-01 Common Stock S 188728 $28.1851 Disposed 638 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2013-02-01 Employee Stock Option (Right to Buy) $3 M 345000 Disposed 2021-08-14 Common Stock (345000) Direct

Footnotes

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Includes 638 shares acquired under the Issuer's Employee Stock Purchase Plan on January 31, 2013.

F3: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $25.96 to $26.94 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $26.96 to $27.95 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $27.96 to $28.76 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Immediately exercisable.

F8: The stock option grant shall vest as to 1/4th of the total number of shares on August 15, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

F9: Corrects the expiration date of the stock option grant, which was erroneously reported on a Form 3 filed with the Securities & Exchange Commission on June 28, 2012.