ServiceNow, Inc. — Director's Dealing 2013

Aug 7, 2013

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2013-08-06

Reporting Person: JMI Equity Fund IV Trust (10% Owner)
Reporting Person: JMI Associates IV Trust (10% Owner)
Reporting Person: JMI Equity Fund IV (AI) Trust (10% Owner)
Reporting Person: JMI Associates IV (AI) Trust (10% Owner)
Reporting Person: JMI Euro Equity Fund IV Trust (10% Owner)
Reporting Person: JMI Associates Euro IV Trust (10% Owner)
Reporting Person: JMI Equity Fund V Trust (10% Owner)
Reporting Person: JMI Associates V Trust (10% Owner)
Reporting Person: JMI Equity Fund V (AI) Trust (10% Owner)
Reporting Person: JMI Associates V (AI) Trust (10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2013-08-06	Common Stock	J	6914884	—	Disposed	0	Direct

Footnotes

F1: Represents (i) 1,026,339 shares of the Issuer's common stock ("Common Stock") distributed by JMI Equity Fund IV Trust ("Fund IV Trust") and 256,585 shares of Common Stock distributed by JMI Associates IV Trust ("GP IV Trust") to the beneficiaries of Fund IV Trust and GP IV Trust, respectively, on August 6, 2013, (ii) 81,275 shares of Common Stock distributed by JMI Equity Fund IV (AI) Trust ("Fund IV (AI) Trust") and 20,319 shares of Common Stock distributed by JMI Associates IV (AI) Trust ("GP IV (AI) Trust") to the beneficiaries of Fund IV (AI) Trust and GP IV (AI) Trust, respectively, on August 6, 2013, (iii) 327,725 shares of Common Stock distributed by JMI Euro Equity Fund IV Trust ("Euro Fund Trust") and 81,931 shares of Common Stock distributed by JMI Associates Euro IV Trust ("Euro GP Trust") to the beneficiaries of Euro Fund Trust and Euro GP Trust, respectively, on August 6, 2013, (Continued in footnote 2)

F2: (iv) 3,872,289 shares of Common Stock distributed by JMI Equity Fund V Trust ("Fund V Trust") and 968,072 shares of Common Stock distributed by JMI Associates V Trust ("GP V Trust") to the beneficiaries of Fund V Trust and GP V Trust, respectively, on August 6, 2013, and (v) 224,279 shares of Common Stock distributed by JMI Equity Fund V (AI) Trust ("Fund V (AI) Trust") and 56,070 shares of Common Stock distributed by JMI Associates V (AI) Trust ("GP V (AI) Trust") to the beneficiaries of Fund V (AI) Trust and GP V (AI) Trust, respectively, on August 6, 2013. Each such distribution described herein was made for no consideration, and was made simultaneously with each of the other distributions described in this footnote.