ServiceNow, Inc. — Director's Dealing 2012

Jun 29, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2012-02-21

Reporting Person: LUDDY FREDERIC B (Director, CHIEF PRODUCT OFFICER, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-02-21	Common Stock	S	700000	$10.20	Disposed	13371152	Direct
2012-06-28	Common Stock	S	2400000	$18	Disposed	10971152	Direct
2012-06-28	Common Stock	S	250000	$18	Disposed	1250000	Indirect

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-03-20	Restricted Stock Units	$	A	1000000	Acquired		Common Stock (1000000)	Direct

Footnotes

F1: Each restricted stock unit represents a contingent right to receive one share of the Issuer's common stock.

F2: The restricted stock units vest as to 1/4th of the total shares on March 1, 2013 and thereafter shall vest as to 1/4th of the total number of shares in equal annual installments.