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Vend Marketplaces ASA — Investor Presentation 2025
May 7, 2025
3738_rns_2025-05-07_7af09322-b3d2-40b8-9a91-f2a8f9927bb3.pdf
Investor Presentation
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Q1 2025 Results 7 May 2025
Christian Printzell Halvorsen, CEO | Per Christian Mørland, CFO

Disclaimer
This presentation (hereinafter referred to as the "presentation") has been prepared by Schibsted ASA ("Schibsted", "Schibsted Marketplaces", or the "Company") exclusively for information purposes and does not constitute an offer to sell or the solicitation of an offer to buy any financial instruments.
Reasonable care has been taken to ensure that the information and facts stated herein are accurate and that the opinions contained herein are fair and reasonable, however no representation or warranty, express or implied, is given by or on behalf of the Company, any of its directors, or any other person as to the accuracy or completeness of the information or opinions contained in this document and no liability is accepted for any such information or opinions.
This presentation includes and is based on, among other things, forward-looking information and statements. Such forward-looking information and statements are based on the current expectations, estimates and projections of the Company or assumptions based on information available to the Company. Such forward-looking information and statements reflect current views with respect to future events and are subject to risks, uncertainties and assumptions. The Company cannot give any assurance as to the correctness of such information and statements. Several factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by statements and information in this presentation.
There may have been changes in matters which affect the Company subsequent to the date of this presentation. Neither the issue nor delivery of this presentation shall under any circumstance create any implication that the information contained herein is correct as of any time subsequent to the date hereof or that the affairs of the Company have not since changed.
The Company does not intend, and does not assume any obligation, to update or correct any information included in this presentation.
Alternative performance measures (APM) used in this presentation are described and presented in the section Definitions and reconciliations in the quarterly report.
Q1 2025 Summary
+4%* Revenues YoY (NOK 2,015m)
+18% EBITDA YoY (NOK 394m)
20% EBITDA margin (+2%-point YoY)
Key Financials Strategic highlights
- Solid progress on strategic focus areas: ARPA and cost agenda on track
- Simplification continues: Delivery divestment process expected to be initiated shortly and entered into an agreement to sell Prisjakt.
- Capital return: New NOK 2bn share buyback programme initiated
- New corporate name "Vend" to be launched 12 May
Operational highlights
- Mobility: Revenues -1%* affected by Advertising decline, while Classifieds +6% driven by ARPA; 49% EBITDA margin
- Real Estate: Revenues +20%* driven by ARPA, exceptional volume growth in Norway and solid Transactional growth; 42% EBITDA margin
- Jobs: Financials affected by market exits, while revenues in Norway +5% driven by ARPA growth; 59% EBITDA margin
- Recommerce: Revenues -6%* as positive Transactional development was offset by weak Advertising revenue and by phasing out and deconsolidating non-core revenue streams; EBITDA NOK -72m

Mobility


ARPA growth across countries; volatile volumes Mobility | KPIs
ARPA Q1 2025, YoY change %
| Professional | Private | |
|---|---|---|
| NOK 461¹ 5% YoY |
NOK 704¹ 12% YoY |
|
| SEK 708¹ 14% YoY |
SEK 206¹ 20% YoY |
|
| DKK 341² 11% YoY |
DKK 179 23% YoY |
ARPA: Average Revenue Per Ad
NAA Q1 2025, YoY change %
| Professional | Private | |
|---|---|---|
| 156k¹ 5% YoY |
67k¹ 10% YoY |
|
| 225k¹ -10% YoY |
158k¹ -4% YoY |
|
| 53k² -9% YoY |
36k -30% YoY |
NAA: New Approved Ads

5 ¹ Transactional models like Nettbil, Autovex, and Wheelaway are not included due to different business models ² Avg. daily pro listings per month, due to pay per day listing model in Denmark
Mobility
Resilient EBITDA development
Mobility
Revenues (NOKm), EBITDA margin (%)

Highlights
- Classifieds revenues up 6%, driven by ARPA growth from both professionals and privates
- Solid quarter for AutoVex and Nettbil resulted in 18% growth in Transactional revenue
- Increased decline in advertising revenues, down 30% YoY
- Slight decline in OPEX excl. COGS despite investments in C2B models and transition to a common tech platform
- EBITDA of NOK 275m, up 3% YoY


Real Estate | KPIs
Exceptional volume growth in Residential for sale in Norway; ARPA dampened by package downgrades
ARPA Q1 2025, YoY change %
| Total | Residential for sale³ |
|
|---|---|---|
| NOK 3,279¹ 12% YoY |
NOK 4,943¹ 6% YoY |
|
| EUR 21² 11% YoY |
ARPA: Average Revenue Per Ad
NAA Q1 2025, YoY change %
| Total | Residential for sale |
|
|---|---|---|
| 58k¹ 13% YoY |
29k¹ 27% YoY |
|
| 103k² -1% YoY |
NAA: New Approved Ads

¹ New construction not included, due to different business models ² Oikotie only, excluding ads on Tori and Qasa
³ Residential for sale ARPA not IFRS adjusted
Extraordinary strong top-line combined with cost control drive strong improvement in EBITDA
Real Estate
Revenues (NOKm), EBITDA margin (%)

Highlights
- Fourth consecutive quarter of record-high traffic in FINN Real Estate, while Oikotie continued to reinforce its market lead with improvement in key metrics
- 18% growth in classifieds revenues, driven by double digit volume growth and increasing ARPA in Norway
- Strong growth in Transactional revenues driven by Qasa Sweden and HomeQ
- OPEX excl. COGS declining 6% YoY, despite investments in Finland and transactional models
- EBITDA of NOK 126m, up 97% YoY


Jobs | KPIs
Increased ARPA growth, declining volume in a soft market
ARPA Q1 2025, YoY change %

ARPA: Average Revenue Per Ad
NAA Q1 2025, YoY change %
Total Total

NAA: New Approved Ads

Jobs
Solid EBITDA improvement driven by revenue growth in Norway and lower costs
Jobs
Revenues (NOKm), EBITDA margin (%)

Highlights
- Total reported revenue and margin impacted by exits in Sweden and Finland
- Revenues in Norway grew 5% YoY as strong ARPA growth from pricing updates offset a 10% decline in volume
- OPEX excl. COGS down 32% YoY driven by exits and lower FTEs
- EBITDA of NOK 185m, up 17% YoY

Recommerce

Recommerce | KPIs Continued solid development in key KPIs

Transacted GMV Q1 2025, YoY change %
| Total | |
|---|---|
| NOK 531m 30% YoY |
|
| SEK 191m 33% YoY |
|
| EUR 12m 3% QoQ |
|
| DKK 16m N/A |
GMV: Gross merchandise value of transacted C2C goods
Take rate Q1 2025, YoY change pp
| Total | |
|---|---|
| 16% 0pp YoY |
|
| 10% 1pp YoY |
|
| 17% 1pp QoQ |
|
| 14% N/A |
Take rate: External take rate including shipping and VAT

Recommerce
Continued strong transactional growth with margin improvements
Recommerce
Revenues (NOKm), EBITDA margin (%)

Highlights
- Continued strong growth in Transactional revenues (30%* YoY) driven by volume
- Increased decline in advertising revenues, down 41% YoY
- Total revenues reflects focused efforts through strategic simplifications, including phase out of low-margin revenue streams
- OPEX excl. COGS down 17% YoY, driven by FTE reductions and lower marketing costs
- EBITDA of NOK -72m; improvement of 12% YoY


Q1 Group revenues grew 4% YoY; EBITDA up 18% YoY

** From 1 July 2024, Revenues and EBITDA in Delivery includes the newly acquired delivery business from Amedia, contributing with revenues of NOK 85m and EBITDA of NOK 2m in Q1 2025
Cost agenda on track, OPEX down 9%
Schibsted Marketplaces excl. Delivery Highlights OPEX, excl. COGS (NOKm)

- OPEX (excl. Delivery and COGS) down 9% YoY, primarily driven by lower personnel costs
- Personnel costs down -21% YoY, driven by FTE reductions offsetting salary inflation
- Marketing cost decrease of 23%, primarily driven by exit of Jobs verticals in Finland and Sweden as well as lower campaign activity in Recommerce compared to last year
- Other cost increased 16%, primarily due to higher computer and software expenses combined with one-off costs linked to company-wide event for the "new" company
- OPEX (excl. Delivery and COGS) / revenues ratio down 6%-points YoY
Q1 income statement Schibsted Group
| Income statement | First quarter | |
|---|---|---|
| (NOK million) | 2024 | 2025 |
| Operating revenues | 1,916 | 2,015 |
| Operating expenses | (1,584) | (1,621) |
| Gross operating profit (loss) - EBITDA | 332 | 394 |
| Depreciation and amortisation | (157) | (143) |
| Impairment loss | - | (9) |
| Other income | - | |
| Other expenses | (103) | (58) |
| Operating profit (loss) | 73 | 183 |
| Share of profit (loss) of joint ventures and associates | (17) | (15) |
| Impairment loss on joint ventures and associates (recognised or reversed) | (43) | (14) |
| Gains (losses) on disposal of joint ventures and associates | (2) | 6 |
| Financial income | 27 | 78 |
| Financial expense Profit (loss) before taxes |
(121) (83) |
(2,502) (2,263) |
| Taxes | (31) | (25) |
| Profit (loss) from continuing operations | (114) | (2,288) |
| Profit (loss) from discontinued operations | (658) | 33 |
| Profit (loss) | (772) | (2,255) |
| Non-controlling interests | 17 | (6) |
| Owners of the parent | (789) | (2,249) |
| Earnings per share (NOK) | ||
| EPS - basic (NOK) | (3.50) | (9.94) |
| EPS - basic adjusted (NOK) | (3.50) | (9.94) |
Mainly restructuring cost related to the announced restructuring programme, cost related to the separation of Schibsted Media and transaction-related costs related to ongoing sale processes of Lendo, Prisjakt and skilled trades marketplaces.
Includes loss of NOK 2,441m from fair value adjustment of Aurelia.
Operations in Lendo, Prisjakt and skilled trades marketplaces presented as discontinued operations in 2025 and 2024. Adevinta and Schibsted Media are only presented as discontinued in Q1 2024.
Q1 cash flow from continuing operations
| Cash flow | First quarter | ||
|---|---|---|---|
| (NOK million) | 2024 | 2025 | |
| Profit (loss) before taxes from continuing operations | (83) | (2,263) | |
| Depreciation, amortisation and impairment losses (recognised or reversed) | 200 | 166 | |
| Net interest expense (income) | 86 | 0 | |
| Net effect pension liabilities | (17) | (13) | Loss related to fair value adjustments of |
| Share of loss (profit) of joint ventures and associates | 17 | 15 | Aurelia NOK 2,441m, without cash effect |
| Interest received | 5 | 61 | |
| Interest paid | (86) | (57) | |
| Taxes paid | (118) | (95) | |
| Non-operating gains and losses | 69 | 2,433 | |
| Change in working capital and provisions | (62) | 10 | |
| Net cash flow from operating activities | 10 | 257 | |
| Net cash flow from investing activities | (406) | (198) | |
| -whereof Development and purchase of intangible assets and property, plant and equipment |
(126) | (125) | Increase related to the share buy-back programme |
| Net cash flow from financing activities | (563) | (1,301) | |
| -whereof Payment of principal portion of lease liabilities | (72) | (39) |

Solid net cash position, but reduced due to the ongoing share buyback programme
Debt maturity profile
(NOKm)

Financial gearing
(NIBD/EBITDA according to bank definition)

Accelerating medium-term EBITDA improvement mainly driven by ARPA and cost improvements
Indicative timing and size of EBITDA drivers

- Revenue acceleration related to increased impact from product, pricing and packaging agenda following platform transition, transactional growth and less drag from portfolio simplification
- COGS increase primarily linked to Recommerce transactional growth
- Increasing net cost reduction from completing platform transition and other structural cost initiatives

Financial framework for sustainable value creation
Accelerate Future Winners

Simplify


Verticalise Expand

Strategy Medium-term targets Capital allocation
| Mobility | Revenue growth: 12-17% EBITDA margin: 55-60% |
|---|---|
| Real Estate |
Revenue growth: 12-17% EBITDA margin: 45-50% |
| Jobs | Revenue growth: 5-10% EBITDA margin: >55% |
Revenue growth: >20% EBITDA margin: single-digit Recom.
- Any surplus cash post the below will be returned to shareholders over time
- Pay a progressive annual dividend
- Investing in selective acquisitions to create shareholder value
- Maintain a conservative balance sheet

7 May 2025 Christian Printzell Halvorsen, CEO Per Christian Mørland, CFO
Q&A

Appendices
Spreadsheet containing detailed Q1 2025 and historical information can be downloaded at schibsted.com/ir

KPIs
Historical ARPA trends per vertical
ARPA
| Vertical | Country | Category | Q1-24 | Q2-24 | Q3-24 | Q4-24 |
|---|---|---|---|---|---|---|
| Mobility¹ | Norway | Professional | NOK 438 | NOK 439 | NOK 428 | NOK 434 |
| Norway | Private | NOK 628 | NOK 620 | NOK 653 | NOK 698 | |
| Sweden | Professional | SEK 622 | SEK 596 | SEK 578 | SEK 613 | |
| Sweden | Private | SEK 171 | SEK 177 | SEK 166 | SEK 182 | |
| Denmark | Professional² | DKK 309 | DKK 309 | DKK 313 | DKK 316 | |
| Denmark | Private | DKK 146 | DKK 161 | DKK 168 | DKK 167 | |
| Real Estate | Norway | Total³ | NOK 2,925 | NOK 3,200 | NOK 3,026 | NOK 3,153 |
| Norway | Residential for sale | NOK 4,645 | NOK 4,585 | NOK 4,385 | NOK 4,361 | |
| Finland | Total⁴ | EUR 19 | EUR 19 | EUR 20 | EUR 24 | |
| Jobs | Norway | Total⁵ | NOK 6,685 | NOK 6,763 | NOK 6,967 | NOK 7,303 |
¹Transactional models like Nettbil, Autovex, and Wheelaway are not included due to different business models ²Avg. daily pro listings per month, due to pay per day listing model in Denmark ³New construction not included, due to different business models
26 ⁴Oikotie only, excluding ads on Tori and Qasa
⁵Sourced ads not included

KPIs
Historical listing trends per vertical
NAA
| Vertical | Country | Category | Q1-24 | Q2-24 | Q3-24 | Q4-24 |
|---|---|---|---|---|---|---|
| Mobility¹ | Norway | Professional | 149k | 156k | 158k | 162k |
| Norway | Private | 61k | 118k | 106k | 62k | |
| Sweden | Professional | 251k | 255k | 249k | 248k | |
| Sweden | Private | 165k | 265k | 245k | 177k | |
| Denmark | Professional² | 58k | 55k | 55k | 57k | |
| Denmark | Private | 51k | 62k | 58k | 45k | |
| Real Estate | Norway | Total³ | 51k | 74k | 67k | 49k |
| Norway | Residential for sale | 23k | 38k | 31k | 21k | |
| Finland | Total⁴ | 104k | 111k | 107k | 91k | |
| Jobs | Norway | Total⁵ | 44k | 41k | 35k | 34k |
¹Transactional models like Nettbil, Autovex, and Wheelaway are not included due to different business models ²Avg. daily pro listings per month, due to pay per day listing model in Denmark ³New construction not included, due to different business models
27 ⁴Oikotie only, excluding ads on Tori and Qasa
⁵Sourced ads not included

Historical Recommerce KPIs KPIs
Transactional KPIs
| Vertical | Country | Category | Q1-24 | Q2-24 | Q3-24 | Q4-24 |
|---|---|---|---|---|---|---|
| Recommerce | Norway | Transacted GMV | NOK 408m | NOK 468m NOK 481m | NOK 540m | |
| Norway | Take rate | 16% | 16% | 16% | 16% | |
| Sweden | Transacted GMV | SEK 144m | SEK 147m | SEK 173m | SEK 177m | |
| Sweden | Take rate | 9% | 9% | 10% | 10% | |
| Finland | Transacted GMV | na | EUR 4m | EUR 8m | EUR 12m | |
| Finland | Take rate | na | 11% | 15% | 16% |
Shareholders analysis

| Rank | Name | A-shares | B-shares | Total | % of S/I |
|---|---|---|---|---|---|
| 1 | Blommenholm Industrier AS | 30,746,423 | 20,613,354 | 51,359,777 | 22.0% |
| 2 | Folketrygdfondet | 8,348,078 | 11,461,852 | 19,809,930 | 8.5% |
| 3 | DNB Asset Management AS | 3,072,233 | 6,930,744 | 10,002,977 | 4.3% |
| 4 | BofA Global Research (UK) | 792,497 | 8,578,685 | 9,371,182 | 4.0% |
| 5 | The Vanguard Group, Inc. | 3,372,457 | 3,402,664 | 6,775,121 | 2.9% |
| 6 | Storebrand Kapitalforvaltning AS | 2,371,077 | 2,432,688 | 4,803,765 | 2.1% |
| 7 | Baillie Gifford & Co. | 5,152 | 4,276,103 | 4,281,255 | 1.8% |
| 8 | Goldman Sachs International | 3,209,490 | 1,058,021 | 4,267,511 | 1.8% |
| 9 | KLP Kapitalforvaltning AS | 1,140,857 | 3,008,932 | 4,149,789 | 1.8% |
| 10 | FundLogic SAS | 1,598,728 | 1,975,738 | 3,574,466 | 1.5% |
| 11 | Nordea Funds Oy | 423,726 | 3,132,201 | 3,555,927 | 1.5% |
| 12 | Morgan Stanley & Co. International Plc | 1,712,806 | 1,825,846 | 3,538,652 | 1.5% |
| 13 | Alfred Berg Kapitalforvaltning AS | 1,618,228 | 1,853,220 | 3,471,448 | 1.5% |
| 14 | BlackRock Institutional Trust Company, N.A. | 1,428,078 | 2,032,407 | 3,460,485 | 1.5% |
| 15 | Polaris Media ASA | 0 | 3,218,304 | 3,218,304 | 1.4% |
| 16 | Vor Capital LLP. | 0 | 3,068,914 | 3,068,914 | 1.3% |
| 17 | ODIN Forvaltning AS | 758,803 | 2,157,362 | 2,916,165 | 1.2% |
| 18 | Capital Research Global Investors | 2,891,945 | 0 | 2,891,945 | 1.2% |
| 19 | Eika Kapitalforvaltning AS | 512,000 | 2,296,790 | 2,808,790 | 1.2% |
| 20 | Novo Holdings A/S | 1,730,519 | 918,792 | 2,649,311 | 1.1% |
Source: Nasdaq OMX, VPS as of 17 March 2025; The data is obtained through the analysis of beneficial ownership and fund manager information provided in replies to disclosure of ownership notices issued to all custodians on the Schibsted share register. Whilst every reasonable effort is made to verify all data, neither Nasdaq OMX nor Schibsted can guarantee the accuracy of the analysis.
Investor contact
Visit Schibsted's website: schibsted.com Email: [email protected]
Jann-Boje Meinecke
SVP FP&A and IR +47 941 00 835
Malin Ebenfelt
IR Manager +47 916 86 710
Schibsted ASA Visiting address: Grensen 5-7, 0159 Oslo Postal address: P.O. Box 747 Sentrum, 0106 Oslo Norway
