SAP SE — Fund Information / Factsheet 2011

Jul 28, 2011

Fact Sheet July 2011

SAP AG The World's Largest Enterprise Application Software Company

As the world's leading provider of enterprise application software, SAP (NYSE: SAP) delivers products and services that help accelerate business innovation for its more than 170,000 customers in more than 120 countries.

QUICK FACTS

Financial Highlights FY 2010 (IFRS)
Total revenue	€12.46 bn
SSRS revenue	€9.79 bn
Operating profit	€2.59 bn
Operating margin	20.8%
Operating margin (Non-IFRS)	32.0%
Free cash flow	€2.62 bn
Employees (FTEs)	53,513

Investment Profile (as of 6/30/2011)

Ticker symbol	SAP
Home exchange	Frankfurt Stock Exchange, Germany
U.S. exchange	NYSE (ADR)
ADR : ordinary share ratio	1 : 1
52 week range	\$43.37 - \$68.39
Market cap:	\$74 bn

Financial Calendar 2011

Q2 preliminary results
release
Better Investing National
Convention (BINC), Coving
ton, KY/Cincinnati, OH
Q3 preliminary results
release
Nov 10-12 AAII Conference,
Las Vegas, NV

Helping Companies Become Best-Run Businesses

SAP's vision is for companies of all sizes – including small business and midsize companies – to become best-run businesses. In today's challenging business environment, companies need clarity across all aspects of their business in order to act quickly with increased insight, efficiency, and flexibility.

By using SAP solutions companies can reduce costs, and optimize performance. To help its customers get the most out of their IT investments so that they can maximize their business performance, SAP professionals deliver the highest level of service and support.

Ambition

By the middle of the present decade we want to

• Generate €20 billion in annual revenue
• Achieve a 35% non-IFRS operating margin
• Reach 1 billion users

Revenue by Region Based on Customer Location | € millions

Profit After Tax (IFRS)

EUR USD1) in billions (change in %)

1) The figures have been translated solely for the convenience of the reader at the USD/EUR exchange rate based on the noon buying rate certified by the Federal Reserve Bank of New York on December 31st for the years 2008 and 2009, and on December 30th for the year 2010.

Services for Investors

www.sap.com/investor Investor Hotline: (877) 727-7862 SAP INVESTOR magazine

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www.sap.com/investor

50097971 (07/11) © 2011 SAP AG

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP 's future financial results are discussed more fully in SAP 's filings with the U.S. Securities and Exchange Commission (SEC ), including SAP 's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Strategy for Future Growth

SAP's strategy is to continue to increase profitability as well as revenues in software and softwarerelated services – which encompasses software, support and subscription and other software related service revenues. With more than 170,000 customers, SAP recognizes great opportunities to sell additional user licenses as well as new products and applications that address the market trends of analytics, mobile (on device), cloud-computing (on demand) and real-time business (in memory). SAP plans to realize its potential through:

1. Organic Growth

SAP remains dedicated to driving growth through organic development of its product and services portfolio, spending €1.7 billion on research and development in 2010.

2. Co-Innovation

SAP is expanding its partner ecosystem to support solutions development and to leverage sales forces to accelerate innovation and to address different market and customer segments.

3. Strategic Acquisitions

SAP's growth strategy also involves strategic acquisitions that add to its broad solution offerings within and across industries by gaining specific technologies and capabilities that meet the needs of its customers.

Reasons to Invest in SAP

When you invest in SAP, you become part of a leading business software company with:

• More than 35 years of experience in providing solutions to the world's best-run businesses
• Thousands of customers worldwide that rely on SAP software every day – including many of the companies you invest in
• A solid track record of growth and return to investors
• Strong growth opportunities supported by a sustainable, robust, long term business model
• One of the most actively traded German stocks on the NYSE, and one of the most active ADRs overall

Sampling of SAP's 170,000 Customers

Adobe Systems American Express BMW BP Canon Chevron Chrysler Coca-Cola Colgate-Palmolive Dept of Defense Disney eBay Ford GE General Motors Hershey Foods Home Depot

McDonald's Nestle Nike Nokia PepsiCo. Procter & Gamble Samsung Siemens Sony Starbucks Coffee Target The Body Shop Unilever U.S. Postal Service Verizon Wal-Mart

Kellogg's

Shareholder Structure

in % of outstanding shares

U.S. Investor Contacts

SAP Investor Relations

Martin Cohen: (212) 653-9619 Friederike Edelmann: (212) 653-9977 investor@sap.com

Deutsche Bank

Trust Company Americas

SAP AG ADR Processing Unit Telephone: (877) 484-5046 or (718) 921-8137 db@amstock.com