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PUREPROFILE LTD Interim / Quarterly Report 2021

Feb 25, 2021

65604_rns_2021-02-25_4de7c5e6-e273-40a8-b98c-50a256c85e3c.pdf

Interim / Quarterly Report

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Pureprofile Ltd Appendix 4D Half-year report

1. Company details

Name of entity: Pureprofile Ltd
ABN: 37 167 522 901
Reporting period: For the half-year ended 31 December 2020
Previous period: For the half-year ended 31 December 2019

2. Results for announcement to the market

$
Revenues from ordinary activities up 9.7% to 14,441,341
Earnings Before Interest, Tax, Depreciation, and Amortisation ('EBITDA') up 147.1% to 1,619,273
Profit from ordinary activities after tax attributable to the owners ofPureprofile Ltd up 189.9% to 4,823,941
Profit for the half-year attributable to the owners of Pureprofile Ltd up 189.9% to 4,823,941

Dividends

There were no dividends paid, recommended or declared during the current financial period.

Comments

The profit for the group after providing for income tax amounted to $4,823,941 including a gain on loan forgiveness of $8,416,780 (31 December 2019: loss of $5,368,529).

EBITDA for the financial half-year amounted to a profit of $1,619,273 (31 December 2019: profit of $655,341).

EBITDA is a financial measure which is not prescribed by Australian Accounting Standards ('AAS') and represents earnings before interest, tax, depreciation and amortisation, adjusted for non-specific non-cash and significant items.

Revenue from ordinary activities of $14,441,341 was up 9.7% on prior comparable period ('pcp'). Half-year ended 31 December 2020 ('H1 FY21') was a record half, attributable to strong growth in the Data & Insights business unit which includes the Platform SaaS business.

The group experienced strong global growth in the core Data & Insights business of 20% on pcp. The Platform SaaS business unit grew 100% on pcp leveraging the momentum built in the prior half.

EBITDA was $1,619,273 which was 147% up on pcp due to the strong revenue growth during the half-year.

The growth in revenue and EBITDA in H1 FY2021 was driven by a number of successful initiatives:

  • Appointment of the new CEO Martin Filz and the group's improved balance sheet which assisted in the ability to attract new revenue accretive talent and win customers.
  • The group maintained headcount during the initial period of COVID-19, and so as markets continue to recover, the group was well positioned to take advantage of the surge in demand for consumer insights.
  • Implementation of a clear strategy for the group:
      1. Increase data
      1. Increase SaaS client base
      1. Grow Data and Insights and Media Business
  • Continued investment in client facing and revenue generating capability with new salespeople in Singapore, UK, Australia, India and the USA.
  • Increase in Pureprofile client spend on market research as companies sought to understand the array of altered consumer preferences post COVID-19.
  • Increase of panel sizes in Australia, NZ, UK and US giving ability to generate more client insights.
  • Software enhancements giving richer client functionality.

The following table summarises key reconciling items between statutory profit/(loss) after income tax and EBITDA from continuing and discontinued operations:

Pureprofile Ltd Appendix 4D Half-year report

Consolidated
31 Dec 2020$ 31 Dec 2019$
Profit/(loss) after income tax 4,823,941 (5,368,529)
Add: Depreciation and amortisation 1,941,093 2,216,369
Add: Impairment of assets - 2,107,127
Add: Restructuring, acquisition and capital raising costs 794,142 -
Less: Gain on loan forgiveness (8,416,780) -
Less: Interest income (727) (33)
Add: Finance costs 2,466,915 1,682,334
Add/less: Income tax expenses 10,689 18,073
EBITDA 1,619,273 655,341

Refer to the Directors' report for further commentary on the group's results for the reporting period.

3. Net tangible assets

ReportingperiodCents PreviousperiodCents
Net tangible assets per ordinary security (0.39) (21.52)

As at 31 December 2020, the net tangible assets per ordinary security presented above is exclusive of right-of-use assets and inclusive of lease liabilities.

4. Control gained over entities

Not applicable.

5. Loss of control over entities

Not applicable.

6. Dividend reinvestment plans

Not applicable.

7. Details of associates and joint venture entities

Not applicable.

8. Foreign entities

Details of origin of accounting standards used in compiling the report:

Not applicable.

9. Audit qualification or review

Details of audit/review dispute or qualification (if any):

The financial statements were subject to a review by the auditors and the review report is attached as part of the Interim Report.

10. Attachments

Details of attachments (if any):

The Interim Report of Pureprofile Ltd for the half-year ended 31 December 2020 is attached.

11. Signed

Signed ___________________________ Date: 26 February 2021

Andrew Edwards Non-Executive Chairman Sydney

Pureprofile Ltd

ABN 37 167 522 901

Interim Report - 31 December 2020

Pureprofile Ltd Contents 31 December 2020

Auditor's independence declarationStatement of profit or loss and other comprehensive incomeStatement of financial positionStatement of changes in equityStatement of cash flowsNotes to the financial statementsDirectors' declarationIndependent auditor's review report to the members of Pureprofile Ltd Directors' report 2
5
6
7
8
9
10
19
20

General information

The financial statements cover Pureprofile Ltd as a group consisting of Pureprofile Ltd and the entities it controlled at the end of, or during, the half-year. The financial statements are presented in Australian dollars, which is Pureprofile Ltd's functional and presentation currency.

Pureprofile Ltd is a listed public company limited by shares, incorporated and domiciled in Australia. Its registered office and principal place of business are:

Level 5, 126 Phillip Street 263 Riley Street Sydney Surry Hills NSW 2000 NSW 2010 Australia Australia

Registered office Principal place of business

A description of the nature of the group's operations and its principal activities are included in the directors' report, which is not part of the financial statements.

The financial statements were authorised for issue, in accordance with a resolution of directors, on 26 February 2021.

Pureprofile Ltd Directors' report 31 December 2020

The directors present their report, together with the financial statements, on the consolidated entity (referred to hereafter as the 'group') consisting of Pureprofile Ltd (referred to hereafter as the 'Company' or 'parent entity') and the entities it controlled at the end of, or during, the half-year ended 31 December 2020.

Directors

The following persons were directors of Pureprofile Ltd during the whole of the financial half-year and up to the date of this report, unless otherwise stated:

Andrew Edwards - Non-Executive Chairman Sue Klose - Non-Executive Director Martin Filz - Chief Executive Officer and Managing Director (appointed Chief Executive Officer on 3 August 2020 and appointed Managing Director on 2 September 2020) Aaryn Nania - Non-Executive Director (appointed on 28 August 2019 and resigned on 2 September 2020)

Principal activities

During the financial period the principal continuing activities of the group consisted of the provision of profile marketing and insights technology services.

Dividends

There were no dividends paid, recommended or declared during the current or previous financial half-year.

Review of operations

The profit for the group after providing for income tax amounted to $4,823,941 including a gain on loan forgiveness of $8,416,780 (31 December 2019: loss of $5,368,529).

Earnings Before Interest, Tax, Depreciation and Amortisation (EBITDA) for the financial half-year amounted to a profit of $1,619,273 (31 December 2019: profit of $655,341).

EBITDA is a financial measure which is not prescribed by Australian Accounting Standards ('AAS') and represents earnings before interest, tax, depreciation and amortisation, adjusted for non-specific non-cash and significant items.

The following table summarises key reconciling items between statutory profit/(loss) after income tax and EBITDA from continuing and discontinued operations:

Consolidated
31 Dec 2020$ 31 Dec 2019$
Profit/(loss) after income tax 4,823,941 (5,368,529)
Add: Depreciation and amortisation 1,941,093 2,216,369
Add: Impairment of assets - 2,107,127
Add: Restructuring, acquisition and capital raising costs 794,142 -
Less: Gain on loan forgiveness (8,416,780) -
Less: Interest income (727) (33)
Add: Finance costs 2,466,915 1,682,334
Add/less: Income tax expenses 10,689 18,073
EBITDA 1,619,273 655,341

The group generated revenues of $14,441,341 for the half-year ended 31 December 2020 which represented a 9.7% increase on pcp (H1 FY2020: $13,162,342).

The core Data & Insights business unit grew 20% on pcp (H1 FY2021: $12,079,542 vs H1 FY2020: $10,048,283). The growth in the Data and Insights business unit was attributed to the success of the corporate growth strategy. The corporate growth strategy is to continue to build on the group's core data and analytics assets, while leveraging them through commercial applications. The Platform SaaS business unit grew 100% on pcp leveraging the momentum built in the prior half.

Pureprofile Ltd Directors' report 31 December 2020

During H1 FY2021 the group continued its investment in sales roles globally and panel growth in the Australian and United Kingdom markets. The group opened a Singapore office and expanded the United Kingdom and Australian offices. The group also expanded its Australian data partnerships during H1 FY2021 and built new products to further capitalise on the Saas momentum and the market expansion.

EBITDA was $1,619,273 which was 147% up on pcp (H1 FY2020: $655,341) due to the strong revenue growth during the half-year.

Profit after income tax was $4,823,941 (including the $8,416,780 gain on loan forgiveness) which was 189.9% up on the pcp (H1 FY2020: loss of $5,368,529). The group's recapitalisation plan was successfully completed in Q2, which raised $3.5m in new cash (net cash post transaction cost of $2.5m) and reduced the debt facility from $25m to $3m. The new debt facility has an annual interest rate of 8.5%, no covenants and no early repayment penalties. $8,416,780 of borrowings under the previous debt facility were forgiven as part of the recapitalisation plan. The group had a net asset position of $4,646,219 as at 31 December 2020 compared to a net asset deficiency of $18,738,626 at 30 June 2020.

The group generated positive cashflows from operating activities for H1 FY2021 of $286,420 (H1 FY2020 was an outflow of $842,131). The group's cash balance as at 31st December 2020 was $3,116,469 (H1 FY2020: $640,985).

The group has continued to hire new world-class talent to strengthen its people offering. This includes the expansion into Mainland Europe and investment into Product and Innovation capability in Q3 FY2021. The investment in sales roles globally will continue into FY22.

The group announced a number of new products to its existing suite of products including: the Engage Survey Builder, Insights Builder, Virtual Shelf & Eye-tracking solution and Transactional Data Dashboards. The group will focus on the launch of Data Dashboards in the UK whilst expanding this offering in Australia.

The group will also focus on continued panel growth for new and existing countries to maintain and build on the revenue momentum from H1 FY2020 across the business.

Looking forward the group is well positioned to take advantage of the impact privacy legislation is having on the ability for companies to generate their own insights and intelligence around theirs and competitor consumers. This is resulting in new and exciting data partnership discussions within existing and new markets resulting in a very healthy pipeline.

Significant changes in the state of affairs

The following significant changes in the state of affairs occurred during the half year:

  • Board members: Mr Martin Filz was appointed as Chief Executive Officer and Executive board member, Mr Aaryn Nania resigned as non-executive board member, effective on 2 September 2020.
  • Capital raising and Restructure of Debt facility: During Q2, the group successfully raised $18.80 million (before expenses and subject to rounding) (the Entitlement Offer).The proceeds of the Entitlement Offer have been used as follows:
    • (i) significantly restructured the balance sheet by converting a large proportion of the group's debt to equity;
    • (ii) partially pay down the group's existing debt to $3m;
    • (iii) inject further funds into the sales team and global panel partnership;
    • (iv) commercialisation of the group's technology;
    • (v) provide working capital for the group; and
    • (vi) pay the costs of the Entitlement offer.

Following the completion of the Entitlement Offer and allocation of funds under that offer against the existing debt, the remaining balance of the facilities ($8,416,780) has been forgiven. The New Facility terms are as follows:

  • New $3m facility replacing the previous facilities is a new, fully-drawn $3m loan facility, effective on 29 December 2020;
  • Interest on New Facility interest rate of 8.5% per annum (payable quarterly);
  • Maturity of New Facility 3 years from the date of completion of the Entitlement Offer and payable in advance at the group's discretion;
  • No performance covenants the New Facility does not contain business performance covenants; and
  • Performance rights cancelled the performance rights that were previously issued to Lucerne have been cancelled.

Pureprofile Ltd Directors' report 31 December 2020

The New Facility is subject to warranties, indemnities, fees and default fees and terms, which the group considers usual for a transaction of this size and scope.

There were no other significant changes in the state of affairs of the group during the financial half-year.

Matters subsequent to the end of the financial half-year

No matter or circumstance has arisen since 31 December 2020 that has significantly affected, or may significantly affect the group's operations, the results of those operations, or the group's state of affairs in future financial years.

Likely developments and expected results of operations

The group will continue to build on its core Data & Analytics assets while leveraging them through commercial applications such as its self-service platform. The group's corporate strategy is three-fold:

  • (1) Focus on building a stronger and more diverse global panel and add complementary data sources through acquisition and partnerships.
  • (2) Begin distribution of our Saas self-service insights platform.
  • (3) Leverage Pureprofile's proprietary data.

Although the economic outlook for the year ahead is uncertain, we will focus on the execution of our corporate strategy and investment to drive earnings growth and positive cash flows from operating activities.

Rounding of amounts

The Company is of a kind referred to in Corporations Instrument 2016/191, issued by the Australian Securities and Investments Commission, relating to 'rounding-off'. Amounts in this report have been rounded off in accordance with that Corporations Instrument to the nearest dollar.

Auditor's independence declaration

A copy of the auditor's independence declaration as required under section 307C of the Corporations Act 2001 is set out immediately after this directors' report.

This report is made in accordance with a resolution of directors, pursuant to section 306(3)(a) of the Corporations Act 2001.

4

On behalf of the directors

___________________________

Andrew Edwards Non-Executive Chairman

26 February 2021 Sydney

Level 17, 383 Kent Street Sydney NSW 2000

Correspondence to: Locked Bag Q800 QVB Post Office Sydney NSW 1230

T +61 2 8297 2400 F +61 2 9299 4445 E [email protected] W www.grantthornton.com.au

Auditor's Independence Declaration

To the Directors of Pureprofile Limited

In accordance with the requirements of section 307C of the Corporations Act 2001, as lead auditor for the review of Pureprofile Limited for the half-year ended 31 December 2020, I declare that, to the best of my knowledge and belief, there have been:

a no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation to the review; and

b no contraventions of any applicable code of professional conduct in relation to the review.

Grant Thornton Audit Pty Ltd Chartered Accountants

S M Coulton Partner – Audit & Assurance

Sydney, 26 February 2021

Grant Thornton Audit Pty Ltd ACN 130 913 594 a subsidiary or related entity of Grant Thornton Australia Ltd ABN 41 127 556 389

'Grant Thornton' refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or refers to one or more member firms, as the context requires. Grant Thornton Australia Ltd is a member firm of Grant Thornton International Ltd (GTIL). GTIL and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate one another and are not liable for one another's acts or omissions. In the Australian context only, the use of the term 'Grant Thornton' may refer to Grant Thornton Australia Limited ABN 41 127 556 389 and its Australian subsidiaries and related entities. GTIL is not an Australian related entity to Grant Thornton Australia Limited.

Liability limited by a scheme approved under Professional Standards Legislation.

www.grantthornton.com.au

Pureprofile Ltd Statement of profit or loss and other comprehensive income For the half-year ended 31 December 2020

Consolidated
Note 31 Dec 2020$ 31 Dec 2019$
Revenue 3 14,440,614 13,162,309
Other incomeInterest revenue calculated using the effective interest method 4 9,024,876727 264,42833
ExpensesDirect cost of salesEmployee benefits expenseForeign exchange lossDepreciation and amortisation expenseImpairment of assetsTechnology, engineering and licence feesRestructuring, acquisition and capital raising costsOccupancy costsOther expensesFinance costs (6,698,911)(4,803,329)(81,195)(1,941,093)-(1,078,775)(794,142)(17,885)(749,342)(2,466,915) (5,695,899)(4,855,275)(33,694)(2,216,369)(2,107,127)(1,003,359)-(192,297)(990,872)(1,682,334)
Profit/(loss) before income tax expense 4,834,630 (5,350,456)
Income tax expense (10,689) (18,073)
Profit/(loss) after income tax expense for the half-year attributable to theowners of Pureprofile LtdOther comprehensive income 4,823,941 (5,368,529)
Items that may be reclassified subsequently to profit or lossForeign currency translation 43,344 3,280
Other comprehensive income for the half-year, net of tax 43,344 3,280
Total comprehensive income for the half-year attributable to the owners ofPureprofile Ltd 4,867,285 (5,365,249)
Cents Cents
Basic earnings per shareDiluted earnings per share 1515 1.801.80 (4.57)(4.57)

Pureprofile Ltd Statement of financial position As at 31 December 2020

Consolidated
Note 31 Dec 2020$ 30 Jun 2020$
Assets
Current assets
Cash and cash equivalents 3,116,469 1,768,401
Trade and other receivablesContract assets 6,010,621466,800 3,717,695402,593
Prepayments 768,235 797,253
Total current assets 10,362,125 6,685,942
Non-current assets
Property, plant and equipment 164,592 187,540
Right-of-use assets 1,957,242 2,374,240
Intangibles 5 6,839,739 7,434,547
Total non-current assets 8,961,573 9,996,327
Total assets 19,323,698 16,682,269
Liabilities
Current liabilities
Trade and other payables 6,195,439 5,956,450
Contract liabilities 625,107 377,687
Borrowings 6 - 24,392,384
Lease liabilities 7 293,819 489,534
Income taxProvisions 50,9612,597,942 40,2752,015,580
Total current liabilities 9,763,268 33,271,910
Non-current liabilities
Borrowings 8 3,000,000 -
Lease liabilitiesProvisions 9 1,822,80391,408 2,024,027124,958
Total non-current liabilities 4,914,211 2,148,985
Total liabilities 14,677,479 35,420,895
Net assets/(liabilities) 4,646,219 (18,738,626)
Equity
Issued capital 10 59,917,815 41,461,502
Reserves 11 342,250 237,659
Accumulated losses (55,613,846) (60,437,787)
Total equity/(deficiency) 4,646,219 (18,738,626)

Pureprofile Ltd Statement of changes in equity For the half-year ended 31 December 2020

Consolidated Issuedcapital$ Reserves$ Accumulatedlosses$ Totaldeficiency inequity$
Balance at 1 July 2019 41,461,502 270,559 (50,608,306) (8,876,245)
Loss after income tax expense for the half-yearOther comprehensive income for the half-year, net of tax -- -3,280 (5,368,529)- (5,368,529)3,280
Total comprehensive income for the half-year - 3,280 (5,368,529) (5,365,249)
Balance at 31 December 2019 41,461,502 273,839 (55,976,835) (14,241,494)
Issuedcapital Reserves Accumulatedlosses Total equity
Consolidated $ $ $ $
Balance at 1 July 2020 41,461,502 237,659 (60,437,787) (18,738,626)
Profit after income tax expense for the half-yearOther comprehensive income for the half-year, net of tax -- -43,344 4,823,941- 4,823,94143,344
Total comprehensive income for the half-year - 43,344 4,823,941 4,867,285
Transactions with owners in their capacity as owners:Contributions of equity, net of transaction costs (note 10)Share-based payments 18,456,313- -61,247 -- 18,456,31361,247
Balance at 31 December 2020 59,917,815 342,250 (55,613,846) 4,646,219

Pureprofile Ltd Statement of cash flows For the half-year ended 31 December 2020

Consolidated
Note 31 Dec 2020 31 Dec 2019
$ $
Cash flows from operating activities
Receipts from customers (inclusive of GST) 13,364,129 15,005,904
Payments to suppliers and employees (inclusive of GST) (13,522,707) (15,631,233)
(158,578) (625,329)
Receipts from Government grantInterest received 478,500727 -33
Interest, restructuring and other finance costs paid (34,220) (180,705)
Income taxes paid (9) (36,130)
Net cash from/(used in) operating activities 286,420 (842,131)
Cash flows from investing activities
Payments for property, plant and equipmentPayments for intangibles 5 (20,627)(907,823) (11,841)(1,259,634)
Proceeds from disposal of property, plant and equipment 7,201 581
Net cash used in investing activities (921,249) (1,270,894)
Cash flows from financing activitiesProceeds from issue of shares 13,396,878 -
Proceeds from borrowings - 5,050,000
Share issue transaction costs (1,080,749) -
Repayment of borrowings (9,896,878) (2,069,339)
Repayment of lease liabilities (501,069) (757,702)
Net cash from financing activities 1,918,182 2,222,959
Net increase in cash and cash equivalents 1,283,353 109,934
Cash and cash equivalents at the beginning of the financial half-year 1,768,401 524,322
Effects of exchange rate changes on cash and cash equivalents 64,715 6,729
Cash and cash equivalents at the end of the financial half-year 3,116,469 640,985

Note 1. Significant accounting policies

These general purpose financial statements for the interim half-year reporting period ended 31 December 2020 have been prepared in accordance with Australian Accounting Standard AASB 134 'Interim Financial Reporting' and the Corporations Act 2001, as appropriate for for-profit oriented entities. Compliance with AASB 134 ensures compliance with International Financial Reporting Standard IAS 34 'Interim Financial Reporting'.

These general purpose financial statements do not include all the notes of the type normally included in annual financial statements. Accordingly, these financial statements are to be read in conjunction with the annual report for the year ended 30 June 2020 and any public announcements made by the Company during the interim reporting period in accordance with the continuous disclosure requirements of the Corporations Act 2001.

The principal accounting policies adopted are consistent with those of the previous financial year and corresponding interim reporting period, except for the policies stated below.

New or amended Accounting Standards and Interpretations adopted

The group has adopted all of the new or amended Accounting Standards and Interpretations issued by the Australian Accounting Standards Board ('AASB') that are mandatory for the current reporting period.

Any new or amended Accounting Standards or Interpretations that are not yet mandatory have not been early adopted.

Coronavirus (COVID-19) pandemic

Judgement has been exercised in considering the impacts that the Coronavirus (COVID-19) pandemic has had, or may have, on the consolidated entity based on known information. This consideration extends to the nature of the products and services offered, customers, supply chain, staffing and geographic regions in which the group operates. Other than as addressed in specific notes, there does not currently appear to be either any significant impact upon the financial statements or any significant uncertainties with respect to events or conditions which may impact the group unfavourably as at the reporting date or subsequently as a result of the Coronavirus (COVID-19) pandemic.

Going Concern

The directors have prepared the financial statements on a going concern basis, which contemplates continuity of normal activities and realisation of assets and settlement of liabilities in the normal course of business.

The group generated a profit after income tax of $4,823,941 for the half-year ended 31 December 2020, including a gain on loan forgiveness of $8,416,780 (31 December 2019: loss after income tax of $5,368,529) and was in a net current assets position of $598,857 (30 June 2020: net current liability position of $26,585,968), which included cash of $3,116,469. The group generated positive cash flows from operations of $286,420 (31 December 2019: negative cash flows from operations of $842,131).

The directors believe that there are reasonable grounds to conclude that the group will continue as a going concern, after consideration of the following factors:

  • The group completed a fully underwritten renounceable pro rata entitlement offer during the period ended 31 December 2020, which raised $18.8 million (before expenses). The proceeds of the Entitlement Offer have been used as follows:
    • (i) significantly restructured the balance sheet by converting a large proportion of the group's debt to equity;
    • (ii) partially pay down the group's existing debt to $3m;
    • (iii) inject further funds into the sales team and global panel partnership;
    • (iv) commercialisation of the group's technology;
    • (v) provide working capital for the group; and
    • (vi) pay the costs of the Entitlement offer.
  • The group's lender forgave borrowings amounting to $8.4m;
  • Under the new CEO Martin Filz and the restructured management team, the group has successfully implemented a new corporate growth strategy which is delivering strong revenue and EBITDA growth across all regions; and
  • Management is forecasting positive net cash flows for at least 12 months from the date of these financial statements.

Note 1. Significant accounting policies (continued)

Accordingly, the directors believe the group will be able to continue as a going concern and that it is appropriate to adopt the going concern basis in the preparation of the consolidated financial report. Should the group be unable to continue as a going concern it may be required to release its assets and discharge its liabilities other than in the normal course of business and at amounts different to those stated in the financial statements. The financial statements do not include any adjustments relating to the recoverability and classification of asset carrying value amounts of the amounts of liabilities that might result should the group be unable to continue as a going concern and meet its debts as and when they fall due.

Note 2. Operating segments

Identification of reportable operating segments

The Group is organised into three operating segments:

  • Data & Insights;
  • Media; and
  • Performance

These operating segments are based on the internal reports that are reviewed and used by the Board of Directors (who are identified as the Chief Operating Decision Makers ('CODM')) in assessing performance and in determining the allocation of resources. There is no aggregation of operating segments.

Other segments represent the corporate headquarters of the consolidated entity.

The CODM reviews EBITDA (earnings before interest, tax, depreciation and amortisation). The accounting policies adopted for internal reporting to the CODM are consistent with those adopted in the financial statements.

Types of products and services

The principal products and services are as follows:

Data & Insights Conducting market research and providing research technology platforms Media Buying and selling online advertising inventory on behalf of advertisers and publishers Performance Generates leads for clients through its consumer database and proprietary and partner digital assets

Major customers

No single customer contributed 10% or more to the group's external revenue during the half-years ended 31 December 2020 and 31 December 2019.

Pureprofile Ltd Notes to the financial statements 31 December 2020

Note 2. Operating segments (continued)

Operating segment information

Data & Other
Insights Media Performance segments Total
Consolidated - 31 Dec 2020 $ $ $ $ $
Revenue
Sales to external customers 12,079,542 1,644,994 716,078 - 14,440,614
Interest - - - 727 727
Total revenue 12,079,542 1,644,994 716,078 727 14,441,341
Profit/(loss) before significant items, net
finance costs, tax, depreciation and
amortisation 4,144,470 174,833 (3,474) (2,696,556) 1,619,273
Depreciation and amortisation (1,487,957) - - (453,136) (1,941,093)
Gain on loan forgiveness - - - 8,416,780 8,416,780
Restructuring, acquisition and capital raising
costs - - - (794,142) (794,142)
Interest - - - 727 727
Interest expense on leases - - - (104,130) (104,130)
Finance costs - - - (2,362,785) (2,362,785)
Profit/(loss) before income tax expense 2,656,513 174,833 (3,474) 2,006,758 4,834,630
Income tax expense (10,689)
Profit after income tax expense 4,823,941
Data &Insights Media Performance Othersegments Total
Consolidated - 31 Dec 2019 $ $ $ $ $
Revenue
Sales to external customers 10,048,283 2,185,819 928,207 - 13,162,309
Interest - - - 33 33
Total revenue 10,048,283 2,185,819 928,207 33 13,162,342
Profit/(loss) before significant items, net
finance costs, tax, depreciation and
amortisation 3,307,018 433,755 135,502 (3,220,934) 655,341
Depreciation and amortisation (1,547,992) (79,788) - (588,589) (2,216,369)
Impairment of assets - (2,107,127) - - (2,107,127)
Interest - - - 33 33
Interest expense on leases - - - (136,516) (136,516)
Finance costs - - - (1,545,818) (1,545,818)
Profit/(loss) before income tax expense 1,759,026 (1,753,160) 135,502 (5,491,824) (5,350,456)
Income tax expense (18,073)
Loss after income tax expense (5,368,529)

All assets and liabilities, including taxes are not allocated to the operating segments as they are managed on an overall group basis.

Note 2. Operating segments (continued)

Revenue by geographical area

The group operates in three regions (31 December 2019: 3 regions). The sales revenue for each region is as follows:

Consolidated
31 Dec 2020 31 Dec 2019
$ $
Australasia 10,318,944 9,310,271
Europe 4,037,761 3,415,889
US 83,909 436,149
14,440,614 13,162,309

Note 3. Revenue

Consolidated
31 Dec 2020$ 31 Dec 2019$
Data & InsightsMediaPerformance 12,079,5421,644,994716,078 10,048,2832,185,819928,207
Revenue 14,440,614 13,162,309

Disaggregation of revenue

Refer to note 2 'Operating segments' for analysis of revenue by major product line and geographical region.

During the financial half-years ended 31 December 2020 and 31 December 2019, all revenue was recognised based on services transferred over time.

Note 4. Other income

Consolidated
31 Dec 2020 31 Dec 2019
$ $
Net gain on disposal of intangible assets, property, plant and equipment 7,201 581
Gain on loan forgiveness 8,416,780 -
Government grants (COVID-19) 364,500 -
Rental income 236,395 263,847
Other income 9,024,876 264,428

Government grants (COVID-19) represents grants received from the Government comprising of JobKeeper support payments. During the Coronavirus (COVID-19) pandemic, the group has received JobKeeper support payments from the Australian Government which are passed on to eligible employees. These have been recognised as government grants in the financial statements and recorded as other income over the periods in which the related employee benefits are recognised as an expense. The group is eligible for JobKeeper support from the government on the condition that employee benefits continue to be paid.

Pureprofile Ltd Notes to the financial statements 31 December 2020

Note 5. Non-current assets - intangibles

Consolidated
31 Dec 2020$ 30 Jun 2020$
Goodwill - at costLess: Impairment 15,503,285(15,503,285) 15,503,285(15,503,285)
- -
Software - at costLess: Accumulated amortisationLess: Impairment 25,879,876(15,615,318)(4,598,724) 24,972,053(14,301,775)(4,598,724)
5,665,834 6,071,554
Customer contracts and partner network arrangement - at costLess: Accumulated amortisationLess: Impairment 3,622,000(1,168,990)(2,453,010)- 3,622,000(1,168,990)(2,453,010)-
Membership base - at costLess: Accumulated amortisation 2,694,410(1,614,505)1,079,905 2,694,410(1,425,417)1,268,993
Brand names - at cost 94,000 94,000
6,839,739 7,434,547

Reconciliations

Reconciliations of the written down values at the beginning and end of the current financial half-year are set out below:

Consolidated Software$ Membershipbase$ Brandnames$ Total$
Balance at 1 July 2020 6,071,554 1,268,993 94,000 7,434,547
Additions 907,823 - - 907,823
Amortisation expense (1,313,543) (189,088) - (1,502,631)
Balance at 31 December 2020 5,665,834 1,079,905 94,000 6,839,739

Note 6. Current liabilities - borrowings

Consolidated
31 Dec 2020$ 30 Jun 2020$
LoansInterest accrued on loans -- 20,000,0004,392,384
- 24,392,384

Refer to note 8 for further information.

Note 7. Current liabilities - lease liabilities

Consolidated
31 Dec 2020$ 30 Jun 2020$
293,819 489,534
31 Dec 2020$ 30 Jun 2020$
Consolidated

Loans 3,000,000 -

On 19 October 2020, the group and its existing lender, Lucerne, entered into a new agreement in respect of its debt facility ('new facility'). Under the terms of the new facility, $7,300,000 of borrowings (balance as at 30 September 2020) under the previous facility were to be forgiven on the basis that funds from the group's capital raise were used to repay the remaining debt under the previous facility. Following completion of the capital raise, the group repaid $9,896,878 of the loan and in accordance with the terms of the new facility and the underwriting letter agreement, a shortfall amount of $5,407,292 has been converted into shares, the remaining balance of $8,416,780, which included accrued interest, was forgiven. The performance rights that were previously issued to Lucerne under the previous facility have been cancelled.

The new facility is $3,000,000, which is effective from 29 December 2020. Interest is fixed and payable at 8.5% per annum and is payable quarterly on the last day of the quarter. The facility expires on 29 December 2023. The new facility does not contain business performance covenants. The loan is secured over the assets of the group. As at 31 December 2020, the new facility has been fully drawn.

Financing arrangements

Unrestricted access was available at the reporting date to the following lines of credit:

Consolidated31 Dec 202030 Jun 2020$$
Total facilitiesLoans 3,000,000 20,000,000
Used at the reporting dateLoans 3,000,000 20,000,000
Unused at the reporting dateLoans - -
Note 9. Non-current liabilities - lease liabilities
Consolidated31 Dec 202030 Jun 2020$$

Lease liability 1,822,803 2,024,027

During the period, the group entered into a new lease for its Sydney office with the date of lease commencement date of 4 January 2021. The lease is for 18 months at $160,000 per annum and 3% increase annually. The group has also been given rent free for the first month and $15,000 credit as a lease incentive.

Pureprofile Ltd Notes to the financial statements 31 December 2020

Note 10. Equity - issued capital

Consolidated
31 Dec 2020Shares 30 Jun 2020Shares 31 Dec 2020$ 30 Jun 2020$
Ordinary shares - fully paid 1,057,734,591 117,526,063 59,917,815 41,461,502
Movements in ordinary share capital
Details Date Shares Issue price $
BalanceIssue of sharesIssue of sharesIssue of sharesLess: share issue costs net of taxation 1 July 2020 24 November 20201 December 20208 December 2020 117,526,063353,600,944186,500,000400,107,584- $0.02$0.02$0.02$0.00 41,461,5027,072,0193,730,0008,002,152(347,858)
Balance 31 December 2020 1,057,734,591 59,917,815

Ordinary shares

Ordinary shares entitle the holder to participate in dividends and the proceeds on the winding up of the Company in proportion to the number of and amounts paid on the shares held. The fully paid ordinary shares have no par value and the Company does not have a limited amount of authorised capital.

On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll each share shall have one vote.

Note 11. Equity - reserves

Consolidated
31 Dec 2020$ 30 Jun 2020$
Foreign currency reserveShare-based payments reserve (168,238) (211,582)
510,488 449,241
342,250 237,659

Foreign currency reserve

The reserve is used to recognise exchange differences arising from the translation of the financial statements of foreign operations to Australian dollars. It is also used to recognise gains and losses on hedges of the net investments in foreign operations.

Share-based payments reserve

The reserve is used to recognise the value of equity benefits provided to employees and directors as part of their remuneration, and other parties as part of their compensation for services.

Note 11. Equity - reserves (continued)

Movements in reserves

Movements in each class of reserve during the current financial half-year are set out below:

Consolidated Foreigncurrency$ Share-basedpayments$ Total$
Balance at 1 July 2020Foreign currency translationShare-based payments (211,582)43,344- 449,241-61,247 237,65943,34461,247
Balance at 31 December 2020 (168,238) 510,488 342,250

Note 12. Equity - dividends

There were no dividends paid, recommended or declared during the current or previous financial half-year.

Note 13. Fair value measurement

Unless otherwise stated, the carrying amounts of financial instruments reflect their fair value. The carrying amounts of trade receivables and trade payables are assumed to approximate their fair values due to their short-term nature. The fair value of financial liabilities is estimated by discounting the remaining contractual maturities at the current market interest rate that is available for similar financial instruments.

Note 14. Non-cash investing and financing activities

Consolidated
31 Dec 2020$ 31 Dec 2019$
Shares issued on conversion of loan 5,407,292 -
Note 15. Earnings per share
Consolidated
31 Dec 2020$ 31 Dec 2019$
Profit/(loss) after income tax attributable to the owners of Pureprofile Ltd 4,823,941 (5,368,529)
Number Number
Weighted average number of ordinary shares used in calculating basic earnings per share 267,597,324 117,526,063
Weighted average number of ordinary shares used in calculating diluted earnings per share 267,597,324 117,526,063
Cents Cents
Basic earnings per shareDiluted earnings per share 1.801.80 (4.57)(4.57)

Options have been excluded from the calculation of diluted earnings per share as they were considered anti-dilutive.

Note 16. Share-based payments

Consolidated
31 Dec 2020 31 Dec 2019
$ $

Share-based payments expense 61,247 -

On 8 December 2020, 15,000,000 unlisted options were granted to Peloton Capital Pty Ltd as consideration for underwriting services provided to the Company. The options vested on the date they were granted. Each option has an exercise price of $0.03 and a contractual life of two years.

Note 17. Events after the reporting period

No matter or circumstance has arisen since 31 December 2020 that has significantly affected, or may significantly affect the group's operations, the results of those operations, or the group's state of affairs in future financial years.

Pureprofile Ltd Directors' declaration 31 December 2020

In the directors' opinion:

  • the attached financial statements and notes comply with the Corporations Act 2001, Australian Accounting Standard AASB 134 'Interim Financial Reporting', the Corporations Regulations 2001 and other mandatory professional reporting requirements;
  • the attached financial statements and notes give a true and fair view of the group's financial position as at 31 December 2020 and of its performance for the financial half-year ended on that date; and
  • there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become due and payable.

Signed in accordance with a resolution of directors made pursuant to section 303(5)(a) of the Corporations Act 2001.

On behalf of the directors

___________________________

Andrew Edwards Non-Executive Chairman

26 February 2021 Sydney

Level 17, 383 Kent Street Sydney NSW 2000

Correspondence to: Locked Bag Q800 QVB Post Office Sydney NSW 1230

T +61 2 8297 2400 F +61 2 9299 4445 E [email protected] W www.grantthornton.com.au

Independent Auditor's Review Report

To the Members of Pureprofile Limited

Report on the review of the half year financial report

Conclusion

We have reviewed the accompanying half year financial report of Pureprofile Limited (the Company) and its subsidiaries (the Group), which comprises the consolidated statement of financial position as at 31 December 2020, and the consolidated statement of profit or loss and other comprehensive income, consolidated statement of changes in equity and consolidated statement of cash flows for the half year ended on that date, a description of accounting policies, other selected explanatory notes, and the directors' declaration.

Based on our review, which is not an audit, we have not become aware of any matter that makes us believe that the accompanying half-year financial report of Pureprofile Limited does not comply with the Corporations Act 2001 including:

(a) giving a true and fair view of the Group's financial position as at 31 December 2020 and of its performance for the halfyear ended on that date; and

(b) complying with Accounting Standard AASB 134 Interim Financial Reporting and the Corporations Regulations 2001.

Basis for Conclusion

We conducted our review in accordance with ASRE 2410 Review of a Financial Report Performed by the Independent Auditor of the Entity. Our responsibilities are further described in the Auditor's Responsibilities for the Review of the Financial Report section of our report. We are independent of the Company in accordance with the auditor independence requirements of the Corporations Act 2001 and the ethical requirements of the Accounting Professional and Ethical Standards Board's APES 110 Code of Ethics for Professional Accountants (including Independence Standards) (the Code) that are relevant to our audit of the annual financial report in Australia. We have also fulfilled our other ethical responsibilities in accordance with the Code.

Directors' responsibility for the half year financial report

The Directors of the Company are responsible for the preparation of the half year financial report that gives a true and fair view in accordance with Australian Accounting Standards and the Corporations Act 2001 and for such internal control as the Directors determine is necessary to enable the preparation of the half year financial report that gives a true and fair view and is free from material misstatement, whether due to fraud or error.

Grant Thornton Audit Pty Ltd ACN 130 913 594

'Grant Thornton' refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or refers to one or more member firms, as the context requires. Grant Thornton Australia Ltd is a member firm of Grant Thornton International Ltd (GTIL). GTIL and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate one another and are not liable for one another's acts or omissions. In the Australian context only, the use of the term 'Grant Thornton' may refer to Grant Thornton Australia Limited ABN 41 127 556 389 and its Australian subsidiaries and related entities. GTIL is not an Australian related entity to Grant Thornton Australia Limited.

a subsidiary or related entity of Grant Thornton Australia Ltd ABN 41 127 556 389

Auditor's responsibility

Our responsibility is to express a conclusion on the half year financial report based on our review. We conducted our review in accordance with Auditing Standard on Review Engagements ASRE 2410 Review of a Financial Report Performed by the Independent Auditor of the Entity, in order to state whether, on the basis of the procedures described, we have become aware of any matter that makes us believe that the half year financial report is not in accordance with the Corporations Act 2001 including giving a true and fair view of the Group's financial position as at 31 December 2020 and its performance for the half year ended on that date, and complying with Accounting Standard AASB 134 Interim Financial Reporting and the Corporations Regulations 2001.

A review of a half year financial report consists of making enquiries, primarily of persons responsible for financial and accounting matters, and applying analytical and other review procedures. A review is substantially less in scope than an audit conducted in accordance with Australian Auditing Standards and consequently does not enable us to obtain assurance that we would become aware of all significant matters that might be identified in an audit. Accordingly, we do not express an audit opinion.

Grant Thornton Audit Pty Ltd Chartered Accountants

S M Coulton Partner – Audit & Assurance Sydney, 26 February 2021