Prudential plc — Director's Dealing 2014

Apr 7, 2014

Hong Kong Exchanges and Clearing Limited, The Stock Exchange of Hong Kong Limited and the Singapore Exchange Securities Trading Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss however arising from or in reliance upon the whole or any part of the contents of this announcement.

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(Incorporated and registered in England and Wales under the number 01397169)

(Stock code: 2378)

OVERSEAS REGULATORY ANNOUNCEMENT

NOTIFICATION OF TRANSACTIONS OF PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY (PDMRS) AND CONNECTED PERSONS

This announcement is made in accordance with the requirements of DTR 3.1.4R(1)(a).

Prudential plc was notified on 4 April 2014 that the following transactions in the Company’s ordinary shares of 5p by PDMRs took place on 4 April 2014 in London:

Purchase of ordinary shares of 5p

Name	Beneficialinterest insharesbeforepurchase	SharesPurchased	Pricesharespurchasedat £	% ofIssuedSharecapitalacquired	Total beneficialholding followingnotification	% of issuedShare capitalheld
A Nightingale	15,000	15,000	13.28	0.0006	30,000	0.0012

The shares are registered in the name of a nominee account with UBS.

Disposal of ordinary shares of 5p each

Name	Beneficialinterest insharesbefore sale	SharesDisposed of	Priceshares soldat £	% ofIssuedShareCapitaldisposed	Total beneficialholding followingnotification	% of issuedShare capitalheld
J Hunt	121,968	36,000	13.3847	0.0014	85,968	0.0034
J Murray	85,024	27,000	13.3847	0.0011	58,024	0.0023

Award under the Prudential Long Term Incentive Plan

On 4 April 2014, the Company made the following award to a PDMR under the Prudential Long Term Incentive Plan (LTIP).

Under the LTIP the Remuneration Committee can make conditional share awards over ordinary shares of 5p to executives. The awards made will only be released in April 2017 subject to the achievement of performance

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criteria. As set out in detail in the 2013 Directors’ Remuneration Report, awards will only be released in full if stretching performance targets in respect of Total Shareholder Return and IFRS Operating Profit are met.

The following awards of ordinary shares of 5p in the Company have been made at a market price of £13.1950:

Name	Totalnumber ofconditionalshares heldbeforeaward	Number ofconditionalsharesawarded	% of issuedsharecapitalawarded	Totalnumberofconditional sharesheldfollowingaward	% of issued sharecapital held asconditional shareawards followingaward
J Foley	457,057	29,556	0.0012	486,613	0.01898

Additional Information

Prudential plc is not affiliated in any manner with Prudential Financial Inc, a company whose principal place of business is in the United States of America.

7 April 2014

Name of contact and telephone number for queries:

Jennie Webb, Share Plans Manager, +44 20 7548 2027

Name of duly authorised officer of issuer responsible for making notification:

Stefan Bort, Deputy Group Secretary, +44 20 7548 2115

As at the date of this announcement, the Board of Directors of Prudential plc comprises:

Chairman

Paul Victor Falzon Sant Manduca

Executive Directors

Cheick Tidjane Thiam (Group Chief Executive) , Nicolaos Andreas Nicandrou ACA, Pierre-Olivier Marie Georges Bouée, Jacqueline Hunt, Michael George Alexander McLintock, Barry Lee Stowe and Michael Andrew Wells

Independent Non-executive Directors

Sir Howard John Davies, Ann Frances Godbehere FCGA, Alexander Dewar Kerr Johnston CMG FCA, Kaikhushru Shiavax Nargolwala FCA, Anthony John Liddell Nightingale CMG SBS JP, The Hon. Philip John Remnant CBE ACA, Alice Davey Schroeder and Lord Andrew Turnbull KCB CVO

* For identification purposes

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