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PRUDENTIAL FINANCIAL INC Director's Dealing 2010

Mar 3, 2010

30092_dirs_2010-03-03_a6a86700-c5ba-4661-a277-24f0718ebe26.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PRUDENTIAL FINANCIAL INC (PRU)
CIK: 0001137774
Period of Report: 2010-03-01

Reporting Person: BECKER FREDERIC K (Director)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2010-03-01 Common Stock M 5143 $52.41 Acquired 28610 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2010-03-01 Notional Shares - Mandatory $0 M 2380 Disposed Common Stock (2380) Direct
2010-03-01 Notional Shares - Optional $0 M 2763 Disposed Common Stock (2763) Direct

Footnotes

F1: Nondiscretionary transaction executed pursuant to the issuer's deferred compensation plan for non-employee directors.

F2: Notional Shares convert to common stock on a 1 to 1 basis.

F3: Notional shares are payable in common stock in compliance with the Directors Deferred Compensation Plan and Section 409A of the Internal Revenue Code.