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PRUDENTIAL FINANCIAL INC Director's Dealing 2010

Feb 11, 2010

30092_dirs_2010-02-11_e0a26176-4487-4aa6-bc06-e0754e22bb45.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PRUDENTIAL FINANCIAL INC (PRU)
CIK: 0001137774
Period of Report: 2010-02-09

Reporting Person: Baird Edward P (Executive Vice President)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2010-02-09 Common Stock M 5195 Acquired 30639 Direct
2010-02-09 Common Stock F 1555 $48.36 Disposed 29084 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2010-02-09 2007 Performance Shares $0 M 4195 Disposed Common Stock (4195) Direct
2010-02-09 2010 Employee Stock Option (right to buy) $48.36 A 41581 Acquired 2020-02-09 Common Stock (41581) Direct
2010-02-09 2010 Performance Shares $0 A 7655 Acquired Common Stock (7655) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 1179 Indirect
Common Stock 110 Indirect

Footnotes

F1: The Compensation Committee awarded these shares, the grant of which was made on February 13, 2007, and originally reported on a Form 4 filed with the SEC on February 15, 2007, based upon performance relative to the goals of an average Return On Equity (ROE) and Compounded Annual Growth Rate (CAGR) in Earnings Per Share (EPS) over the 2007 through 2009 performance period.

F2: Represents shares withheld for the payment of taxes.

F3: Beneficial ownership includes shares acquired under The Prudential Employee Savings Plan which are exempt transactions pursuant to Rules 16b-3(c) and 16a-3(f)(1)(i)(B).

F4: The reporting person disclaims beneficial ownership of these securities, and this report shall not be deemed an admission the reporting person is the beneficial owner of such securities for the purposes of Section 16 or for any other purpose.

F5: The options vest in three equal annual installments beginning on February 9, 2011.

F6: The performance shares convert to common stock on a 1 to 1 basis.

F7: Represents the target number of shares to be received upon attainment of the Company's annual EPS and ROE goals over the 2010 through 2012 performance period. The actual number of shares to be received will be determined by the Compensation Committee in February 2013.