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PRUDENTIAL FINANCIAL INC Director's Dealing 2010

Feb 23, 2010

30092_dirs_2010-02-23_20d0eb8c-f94c-46d5-987b-033645a7a6ca.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PRUDENTIAL FINANCIAL INC (PRU)
CIK: 0001137774
Period of Report: 2010-02-19

Reporting Person: GOLDEN ROBERT C (Executive Vice President)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2010-02-19 Common Stock S 145 $51.16 Disposed 34298 Direct
2010-02-19 Common Stock S 349 $51.16 Disposed 0 Indirect
2010-02-19 Common Stock S 69 $51.16 Disposed 0 Indirect

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 281 Indirect

Footnotes

F1: Following the transactions reported on this Form 4, the reporting person continues to hold 34,298 shares directly and 281 shares indirectly in a 401(k) account. The reporting person also holds an additional 206,670 vested stock options, 58,462 unvested stock options, 23,289 restricted stock units and 11,897 target performance shares (the exact number awarded being dependent on achievement of performance goals).

F2: Beneficial ownership includes shares acquired under The Prudential Employee Savings Plan which are exempt transactions pursuant to Rules 16b-3(c) and 16a-3(f)(1)(i)(B).