Pandora — Major Shareholding Notification 2012

Mar 5, 2012

No. 55
COMPANY ANNOUNCEMENT
5 March 2012

PANDORA A/S has received the following announcement from Prometheus Invest ApS;

Prometheus Invest ApS’s share transaction in PANDORA A/S

On 2 March, Prometheus Invest ApS sold 5,261,057 Pandora shares in RS Family
ApS in connection with the repurchase of own shares from RS Family ApS.

Under the transaction, RS Family ApS and Prometheus Invest ApS will exchange
5,261,057 Pandora shares for 5,625,000 shares in Prometheus Invest ApS.

Following the transaction, RS Family’s ownership of PANDORA A/S has thus
changed from being indirect ownership of PANDORA A/S to being direct ownership.
The parties’ intentions regarding their ownership of PANDORA A/S remain the
same as previously.

Name of the Reporting Prometheus Invest ApS
Person

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Reporting reason Closely related to executives at PANDORA A/S

Name of issuing company PANDORA A/S

Securities code DK0060252690

Nature of transaction Exchange (Sale of shares)

Type of security Shares

Trading date 2 March 2012

Trading market OTC

Number of securities 5,261,057

Market value on the trading date DKK 391,159,588

Following the completion of the above transaction, Prometheus Invest ApS owns
65,704,750 shares of a nominal value of DKK 1 each in PANDORA A/S,
corresponding to 50.45% of the total share capital and the corresponding number
of voting rights.

ABOUT PANDORA

PANDORA designs, manufactures and markets hand-finished and modern jewellery
made from genuine materials at affordable prices. PANDORA jewellery is sold in
more than 65 countries on six continents through over 10,500 points of sale,
including more than 670 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over
5,300 people worldwide of whom 3,600 are located in Gemopolis, Thailand, where
the company manufactures its jewellery. PANDORA is publicly listed on the
NASDAQ OMX Copenhagen stock exchange in Denmark. In 2011, PANDORA’s total
revenue was DKK 6.7 billion (approximately EUR 893 million). For more
information, please visit www.pandoragroup.com

CONTACT
For further queries, please contact:

INVESTOR RELATIONS MEDIA RELATIONS
Morten Eismark, VP Group Investor Kasper Riis, VP Group Communications
Relations Phone +45 3673 0627
Phone +45 3673 8213 Mobile +45 3035 6728
Mobile +45 3045 6719