Pandora — Major Shareholding Notification 2011

Jul 4, 2011

No. 28
COMPANY ANNOUNCEMENT
4 July 2011

This major shareholders announcement regarding PANDORA A/S, company
registration number (CVR. no.) 28 50 51 16, Hovedvejen 2, DK-2600 Glostrup, is
made according to the Danish Securities Act section 29, cf. executive order no.
224 of 10 March 2010 on major shareholders and the Danish Securities Act
section 55, cf. section 56.

The Bank of New York Mellon Corporation (the "Shareholder") announces that the
Shareholder as of 29 June 2011 holds 6,511,330 shares with a nominal value of
DKK 1 each in PANDORA A/S equivalent to 5 % of the share capital and the
corresponding number of voting rights.

ABOUT PANDORA

PANDORA designs, manufactures and markets hand-finished and modern jewellery
made from genuine materials at affordable prices. The PANDORA jewellery is sold
in more than 55 countries on six continents through over 10,000 points of sale,
including more than 450 PANDORA branded concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over
5,000 people worldwide of whom 3,600 are located in Gemopolis, Thailand, where
the company manufactures its jewellery. PANDORA is publicly listed on the
NASDAQ OMX Copenhagen stock exchange in Denmark. In 2010, PANDORA's total
revenue was DKK 6.7 billion (approximately EUR 895 million). For more
information, please visit www.pandoragroup.com

CONTACT

For further queries, please contact:

INVESTOR RELATIONS MEDIA RELATIONS
Morten Eismark, Head of Investor Relations Kasper Riis, Communications Manager
Phone +45 3673 8213 Phone +45 3673 0627
Mobile +45 3045 6719 Mobile +45 3035 6728