Pandora — Director's Dealing 2011

Aug 4, 2011

No. 33

COMPANY ANNOUNCEMENT

4 August 2011

Reporting of transactions in shares by executive employees in the PANDORA A/S
share

Pursuant to section 28a of the Securities Trading Act, PANDORA A/S is required
to disclose information on transactions with the shares and associated
securities of PANDORA A/S by executive employees and their close relations.

PANDORA A/S has received information on the below transactions:

Name of the reporting person UIM Holding Aps

Reason for the reporting Close relative to Board Member Nikolaj
Vejlsgaard

---

Name of the issuer PANDORA A/S

Securities code DK0060252690

Nature of the transaction Purchase of shares

Type of security Shares

Trading date 3 August 2011

Trading market NASDAQ OMX Copenhagen

Number of securities 20,000

Market Value on the trading DKK 1,019,600
date

---

About PANDORA

PANDORA designs, manufactures and markets hand-finished and modern jewellery
made from genuine materials at affordable prices. The PANDORA jewellery is sold
in more than 55 countries on six continents through over 10,000 points of sale,
including close to 500 PANDORA branded Concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over
5,000 people worldwide of whom 3,600 are located in Gemopolis, Thailand, where
the company manufactures its jewellery. PANDORA is publicly listed on the
NASDAQ OMX Copenhagen stock exchange in Denmark. In 2010, PANDORA's total
revenue was DKK 6.7 billion (approximately EUR 895 million). For more
information, please visit www.pandoragroup.com

CONTACT

For further queries, please contact:

INVESTOR RELATIONS MEDIA RELATIONS
Morten Eismark, VP Group Investor Kasper Riis, VP Group Communications
Relations Phone +45 3673 0627
Phone +45 3673 8213 Mobile +45 3035 6728
Mobile +45 3045 6719