Pandora — Board/Management Information 2014

Mar 10, 2014

PANDORA announces that Marcello Bottoli will be standing down from his role as
Chairman of the Board, due to other professional commitments, when a successor
is found sometime in 2014.

Marcello Bottoli, Chairman of the Board of PANDORA said: "It has been a great
honour to be a board member, interim CEO, and Chairman of PANDORA, and part of
creating the platform for the success we have had in 2013. However, I have now
started a new entrepreneurial project which will negatively impact my ability
to dedicate the appropriate amount of time to the Company. Therefore, after
leading the search to find my successor I will, regretfully, stand down as
Chairman of PANDORA”.

Christian Frigast, Deputy Chairman of the Board of PANDORA, said on behalf of
the board: "Marcello has been a great colleague, and board member, he has
stepped up for the Company on many occasions, not least as interim CEO, when he
lead the team to build the platform for the recovery of the business that we
are benefiting from today. We sincerely regret his decision and wish him well
in his new entrepreneurial venture”.

Marcello Bottoli as Chairman, and Christian Frigast as Deputy Chairman and the
Nominations Committee will now initiate and lead the search for a new Chairman
of the Board.

ABOUT PANDORA
PANDORA designs, manufactures and markets hand-finished and modern jewellery
made from genuine materials at affordable prices. PANDORA jewellery is sold in
more than 80 countries on six continents through approximately 10,300 points of
sale, including approximately 1,100 Concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over
8,500 people worldwide of whom 5,900 are located in Gemopolis, Thailand, where
the company manufactures its jewellery. PANDORA is publicly listed on the
NASDAQ OMX Copenhagen stock exchange in Denmark. In 2013, PANDORA’s total
revenue was DKK 9.0 billion (approximately EUR 1.2 billion). For more
information, please visit www.pandoragroup.com.

CONTACT
For more information, please contact:

INVESTOR RELATIONS MEDIA RELATIONS
Morten Eismark Jakob Risom Langelund
VP Group Investor Relations Press Officer
Phone +45 3673 8213 Phone +45 3673 0634
Mobile +45 3045 6719 Mobile +45 6165 6540
Magnus Thorstholm Jensen
Investor Relations Officer
Phone +45 4323 1739
Mobile +45 3050 4402