North Media — Director's Dealing 2012

Aug 20, 2012

20 August 2012

Company announcement no. 15-12

Pursuant to the Danish Securities Trading Act § 28a is hereby given
notification that the following transactions have taken place:

Name Baunegård ApS

Reason Related to Chairman of the Board of Directors
Richard Bunck

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Issuer North Media A/S

ID Code DK0010270347

Date of transaction 20 August 2012

Transaction Sale

Number of traded shares 118,984

Market price of traded DKK 2,570,054.40
shares

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Market NASDAQ OMX Copenhagen

For further information please contact Lars Nymann Andersen, CEO, or Kåre Wigh,
CFO, tel.: +45 39 57 70 00.

Yours sincerely

North Media A/S

Lars Nymann Andersen

CEO

This document is an unofficial translation of the Danish original. In the event
of any inconsistencies the Danish version shall apply.