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Molson Coors Canada Inc. Proxy Solicitation & Information Statement 2023

Apr 5, 2023

45563_rns_2023-04-05_e09ff430-4668-45fe-8332-38b500fd1554.pdf

Proxy Solicitation & Information Statement

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Your Vote Counts!

MOLSON COORS BEVERAGE COMPANY

2023 Annual Meeting

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MOLSON COORS BEVERAGE COMPANY P.O. BOX 4030 NH 353 GOLDEN, COLORADO 80401

Vote by May 16, 2023 11:59 PM EDT. For shares held in a Plan, vote by May 15, 2023 7:00 AM EDT.

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V01520-P88647
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You invested in MOLSON COORS BEVERAGE COMPANY and it’s time to vote!

You have the right to vote on proposals being presented at the Annual Meeting. This is an important notice regarding the availability of proxy material for the stockholder meeting to be held on May 17, 2023.

Get informed before you vote

View the Notice and Proxy Statement and Annual Report on Form 10-K online OR you can receive a free paper or email copy of the material(s) by requesting prior to May 3, 2023. If you would like to request a copy of the material(s) for this and/or future stockholder meetings, you may (1) visit www.ProxyVote.com, (2) call 1-800-579-1639 or (3) send an email to [email protected]. If sending an email, please include your control number (indicated below) in the subject line. Unless requested, you will not otherwise receive a paper or email copy.

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For complete information and to vote, visit www.ProxyVote.com Control #

Smartphone users

Point your camera here and vote without entering a control number

Vote in Person at the Meeting* May 17, 2023 11:00 a.m., Eastern Daylight Time InterContinental Montréal 360 Saint-Antoine Street West Montréal, Québec H2Y 3X4 Canada

*Please check the meeting materials for any special requirements for meeting attendance. At the meeting, you will need to request a ballot to vote these shares.

V1.1

Vote at www.ProxyVote.com

THIS IS NOT A VOTABLE BALLOT

This is an overview of the proposals being presented at the upcoming stockholder meeting. Please follow the instructions on the reverse side to vote these important matters.

Voting Items
Board
Recommends
Voting Items
Board
Recommends
01) Julia M. Brown
02) David S. Coors
03) Peter H. Coors
04) Mary Lynn Ferguson-McHugh
05) Gavin D. K. Hattersley
06) Andrew T. Molson
07) Geoffrey E. Molson
08) Nessa O’Sullivan
09) Louis Vachon
10) Leroy J. Williams, Jr.
11) James “Sandy” A. Winnefeld, Jr.
1. Election of Directors
Nominees:
For
2. To approve, in a non-binding advisory vote, the compensation of Molson Coors Beverage Company’s named executive officers. For
3. To approve, in a non-binding advisory vote, the frequency of future non-binding advisory votes on the compensation of
Molson Coors Beverage Company’s named executive officers.
1 Year
4. To ratify the appointment of PricewaterhouseCoopers LLP as Molson Coors Beverage Company’s independent registered
public accounting firm for the fiscal year ending December 31, 2023.
For

NOTE: Such other business as may be brought properly before the meeting and any and all adjournments or postponements thereof.

In their discretion, the proxies named herein (or either of them) are authorized to vote upon such other business as may properly come before the meeting.

SPECIAL VOTING INSTRUCTIONS For Holders of Class A Exchangeable Shares of Molson Coors Canada Inc.

In order for TSX Trust Company (“TSX”) to vote or cause to be voted at the Annual Meeting of Stockholders of Molson Coors Beverage Company to be held on May 17, 2023, all the voting rights related to the Class A Exchangeable Shares of Molson Coors Canada Inc. held of record by the stockholder at the close of business on March 24, 2023, Broadridge Financial Solutions, Inc. (as agent for TSX) must receive the stockholder’s voting instructions no later than 5:00 P.M. EDT on May 12, 2023 for mailed in ballots and by 7:00 A.M. EDT on May 15, 2023 if voting by telephone or Internet.

Prefer to receive an email instead? While voting on www.ProxyVote.com, be sure to click “Sign up for E-delivery”.

V01521-P88647

Your Vote Counts!

MOLSON COORS BEVERAGE COMPANY

2023 Annual Meeting

==> picture [153 x 39] intentionally omitted <==

MOLSON COORS BEVERAGE COMPANY P.O. BOX 4030 NH 353 GOLDEN, COLORADO 80401

Vote by May 16, 2023 11:59 PM EDT. For shares held in a Plan, vote by May 15, 2023 7:00 AM EDT.

==> picture [207 x 158] intentionally omitted <==

V01522-P88647-Z84528

You invested in MOLSON COORS BEVERAGE COMPANY and it’s time to vote!

You have the right to vote on proposals being presented at the Annual Meeting. This is an important notice regarding the availability of proxy material for the stockholder meeting to be held on May 17, 2023.

Get informed before you vote

View the Notice and Proxy Statement and Annual Report on Form 10-K online OR you can receive a free paper or email copy of the material(s) by requesting prior to May 3, 2023. If you would like to request a copy of the material(s) for this and/or future stockholder meetings, you may (1) visit www.ProxyVote.com, (2) call 1-800-579-1639 or (3) send an email to [email protected]. If sending an email, please include your control number (indicated below) in the subject line. Unless requested, you will not otherwise receive a paper or email copy.

For complete information and to vote, visit www.ProxyVote.com Control # Smartphone users

==> picture [56 x 39] intentionally omitted <==

Vote in Person at the Meeting* May 17, 2023 11:00 a.m., Eastern Daylight Time InterContinental Montréal 360 Saint-Antoine Street West Montréal, Québec H2Y 3X4 Canada

Point your camera here and vote without entering a control number

*Please check the meeting materials for any special requirements for meeting attendance. At the meeting, you will need to request a ballot to vote these shares.

V1.1

Vote at www.ProxyVote.com

THIS IS NOT A VOTABLE BALLOT

This is an overview of the proposals being presented at the upcoming stockholder meeting. Please follow the instructions on the reverse side to vote these important matters.

Voting Items
Board
Recommends
Voting Items
Board
Recommends
01) Roger G. Eaton
02) Charles M. Herington
03) H. Sanford Riley
1. Election of Directors
Nominees:
For
2. To approve, in a non-binding advisory vote, the compensation of Molson Coors Beverage Company’s named executive officers. For

NOTE: Such other business as may be brought properly before the meeting and any and all adjournments or postponements thereof.

In their discretion, the proxies named herein (or either of them) are authorized to vote upon such other business as may properly come before the meeting.

SPECIAL VOTING INSTRUCTIONS For Holders of Class B Exchangeable Shares of Molson Coors Canada Inc.

In order for TSX Trust Company (“TSX”) to vote or cause to be voted at the Annual Meeting of Stockholders of Molson Coors Beverage Company to be held on May 17, 2023, all the voting rights related to the Class B Exchangeable Shares of Molson Coors Canada Inc. held of record by the stockholder at the close of business on March 24, 2023, Broadridge Financial Solutions, Inc. (as agent for TSX) must receive the stockholder’s voting instructions no later than 5:00 P.M. EDT on May 12, 2023 for mailed in ballots and by 7:00 A.M. EDT on May 15, 2023 if voting by telephone or Internet.

SPECIAL VOTING INSTRUCTIONS

For Holders of Class B Common Share Equivalents Held in the Molson Coors Employees’ Retirement and Savings Plan

In order for Fidelity Management Trust Company (“Fidelity”), as trustee of the Molson Coors Employees’ Retirement and Savings Plan (the “Plan”), to vote or cause to be voted at the Annual Meeting of Stockholders of Molson Coors Beverage Company to be held on May 17, 2023, all the voting rights related to the Class B Common Stock of Molson Coors Beverage Company, attributed to participants in the Plan at the close of business on March 24, 2023, Broadridge (as agent for Fidelity), must receive the stockholder’s voting instructions no later than 5:00 P.M. EDT on May 12, 2023 for mailed in ballots and by 7:00 A.M. EDT on May 15, 2023 if voting by telephone or Internet.

Prefer to receive an email instead? While voting on www.ProxyVote.com, be sure to click “Sign up for E-delivery”.

V01523-P88647-Z84528

Your Vote Counts!

MOLSON COORS CANADA INC.

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MOLSON COORS CANADA INC. P.O. BOX 4030 NH 353 GOLDEN, COLORADO 80401

2023 Annual Meeting of Stockholders of Molson Coors Beverage Company Vote by May 16, 2023 11:59 PM EDT. For shares held in a plan, vote by May 15, 2023 7:00 AM EDT.

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V01600-P90081
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You invested in MOLSON COORS CANADA INC. and it’s time to vote!

You have the right to vote on proposals being presented at the Annual Meeting of Stockholders of Molson Coors Beverage Company. This is an important notice regarding the availability of proxy material for the stockholder meeting to be held on May 17, 2023.

Get informed before you vote

View the Notice and Proxy Statement and Annual Report on Form 10-K online OR you can receive a free paper or email copy of the material(s) by requesting prior to May 3, 2023. If you would like to request a copy of the material(s) for this and/or future stockholder meetings, you may (1) visit www.ProxyVote.com, (2) call 1-800-579-1639 or (3) send an email to [email protected]. If sending an email, please include your control number (indicated below) in the subject line. Unless requested, you will not otherwise receive a paper or email copy.

For complete information and to vote, visit www.ProxyVote.com Control # Smartphone users Vote in Person at the Meeting* Point your camera here and May 17, 2023 11:00 a.m., Eastern Daylight Time vote without entering a control number

==> picture [56 x 39] intentionally omitted <==

Vote in Person at the Meeting* May 17, 2023 11:00 a.m., Eastern Daylight Time InterContinental Montréal 360 Saint-Antoine Street West Montréal, Québec H2Y 3X4 Canada

*Please check the meeting materials for any special requirements for meeting attendance. At the meeting, you will need to request a ballot to vote these shares.

V1

Vote at www.ProxyVote.com

THIS IS NOT A VOTABLE BALLOT

This is an overview of the proposals being presented at the upcoming stockholder meeting. Please follow the instructions on the reverse side to vote these important matters.

Voting Items
Board
Recommends
Voting Items
Board
Recommends
01) Julia M. Brown
02) David S. Coors
03) Peter H. Coors
04) Mary Lynn Ferguson-McHugh
05) Gavin D. K. Hattersley
06)Andrew T. Molson
07) Geoffrey E. Molson
08) Nessa O’Sullivan
09) Louis Vachon
10) Leroy J. Williams, Jr.
11) James “Sandy” A. Winnefeld, Jr.
1. Election of Directors
Nominees:
For
2. To approve, in a non-binding advisory vote, the compensation of Molson Coors Beverage Company’s named executive
officers.
For
3. To approve, in a non-binding advisory vote, the frequency of future non-binding advisory votes on the compensation
of Molson Coors Beverage Company’s named executive officers.
1 Year
4. To ratify the appointment of PricewaterhouseCoopers LLP as Molson Coors Beverage Company’s independent registered
public accounting firm for the fiscal year ending December 31, 2023.
For

NOTE: Such other business as may be brought properly before the meeting and any and all adjournments or postponements thereof.

In their discretion, the proxies named on the proxy (or either of them) are authorized to vote upon such other business as may properly come before the meeting.

SPECIAL VOTING INSTRUCTIONS For Holders of Class A Exchangeable Shares of Molson Coors Canada Inc.

In order for TSX Trust Company (“TSX”) to vote or cause to be voted at the Annual Meeting of Stockholders of Molson Coors Beverage Company to be held on May 17, 2023, all the voting rights related to the Class A Exchangeable Shares of Molson Coors Canada Inc. held of record by the stockholder at the close of business on March 24, 2023, Broadridge Financial Solutions, Inc. (as agent for TSX) must receive the stockholder’s voting instructions no later than 5:00 P.M. EDT on May 12, 2023 for mailed in ballots and by 7:00 A.M. EDT on May 15, 2023 if voting by telephone or Internet.

Prefer to receive an email instead? While voting on www.ProxyVote.com, be sure to click “Sign up for E-delivery”.

V01601-P90081

Your Vote Counts!

MOLSON COORS CANADA INC.

2023 Annual Meeting of Stockholders of Molson Coors Beverage Company

==> picture [153 x 39] intentionally omitted <==

MOLSON COORS CANADA INC. P.O. BOX 4030 NH 353 GOLDEN, COLORADO 80401

Vote by May 16, 2023 11:59 PM EDT. For shares held in a plan, vote by May 15, 2023 7:00 AM EDT.

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==> picture [50 x 6] intentionally omitted <==

----- Start of picture text -----

V01602-P90081
----- End of picture text -----

You invested in MOLSON COORS CANADA INC. and it’s time to vote!

You have the right to vote on proposals being presented at the Annual Meeting of Stockholders of Molson Coors Beverage Company. This is an important notice regarding the availability of proxy material for the stockholder meeting to be held on May 17, 2023.

Get informed before you vote

View the Notice and Proxy Statement and Annual Report on Form 10-K online OR you can receive a free paper or email copy of the material(s) by requesting prior to May 3, 2023. If you would like to request a copy of the material(s) for this and/or future stockholder meetings, you may (1) visit www.ProxyVote.com, (2) call 1-800-579-1639 or (3) send an email to [email protected]. If sending an email, please include your control number (indicated below) in the subject line. Unless requested, you will not otherwise receive a paper or email copy.

For complete information and to vote, visit www.ProxyVote.com Control # Smartphone users Vote in Person at the Meeting* Point your camera here and May 17, 2023 11:00 a.m., Eastern Daylight Time vote without entering a control number

==> picture [56 x 39] intentionally omitted <==

Vote in Person at the Meeting* May 17, 2023 11:00 a.m., Eastern Daylight Time InterContinental Montréal 360 Saint-Antoine Street West Montréal, Québec H2Y 3X4 Canada

*Please check the meeting materials for any special requirements for meeting attendance. At the meeting, you will need to request a ballot to vote these shares.

V1

Vote at www.ProxyVote.com

THIS IS NOT A VOTABLE BALLOT

This is an overview of the proposals being presented at the upcoming stockholder meeting. Please follow the instructions on the reverse side to vote these important matters.

Voting Items
Board
Recommends
Voting Items
Board
Recommends
01) Roger G. Eaton
02) Charles M. Herington
03)H. Sanford Riley
1. Election of Directors
Nominees:
For
2. To approve, in a non-binding advisory vote, the compensation of Molson Coors Beverage Company’s named executive
officers.
For
NOTE:Such other business as may be brought properly before the meeting and any and all adjournments or
postponements thereof.

In their discretion, the proxies named on the proxy (or either of them) are authorized to vote upon such other business as may properly come before the meeting.

SPECIAL VOTING INSTRUCTIONS For Holders of Class B Exchangeable Shares of Molson Coors Canada Inc.

In order for TSX Trust Company (“TSX”) to vote or cause to be voted at the Annual Meeting of Stockholders of Molson Coors Beverage Company to be held on May 17, 2023, all the voting rights related to the Class B Exchangeable Shares of Molson Coors Canada Inc. held of record by the stockholder at the close of business on March 24, 2023, Broadridge Financial Solutions, Inc. (“Broadridge,” as agent for TSX) must receive the stockholder’s voting instructions no later than 5:00 P.M. EDT on May 12, 2023 for mailed in ballots and by 7:00 A.M. EDT on May 15, 2023 if voting by telephone or Internet.

SPECIAL VOTING INSTRUCTIONS For Holders of Class B Common Share Equivalents Held in the Molson Coors Employees’ Retirement and Savings Plan

In order for Fidelity Management Trust Company (“Fidelity”), as trustee of the Molson Coors Employees’ Retirement and Savings Plan (the “Plan”), to vote or cause to be voted at the Annual Meeting of Stockholders of Molson Coors Beverage Company to be held on May 17, 2023, all the voting rights related to the Class B Common Stock of Molson Coors Beverage Company, attributed to participants in the Plan at the close of business on March 24, 2023, Broadridge (as agent for Fidelity), must receive the stockholder’s voting instructions no later than 5:00 P.M. EDT on May 12, 2023 for mailed in ballots and by 7:00 A.M. EDT on May 15, 2023 if voting by telephone or Internet.

Prefer to receive an email instead? While voting on www.ProxyVote.com, be sure to click “Sign up for E-delivery”.

V01603-P90081