Molson Coors Canada Inc. — Proxy Solicitation & Information Statement 2020

Apr 2, 2020

Back to Contents

Our Board is furnishing this Proxy Statement in connection with the solicitation of proxies for use at the Annual Meeting, which will be held at 11:00 a.m., Mountain Time, on Wednesday, May 20, 2020, online at www.virtualshareholdermeeting.com/TAP2020 , with respect to stockholders of Molson Coors, and www.virtualshareholdermeeting.com/TPX2020 , with respect to holders of the Class A and/or Class B exchangeable shares issued by Exchangeco. The proxies may also be voted at any adjournments or postponements of the Annual Meeting. The Annual Meeting will be a completely virtual Annual Meeting, which will be conducted via live audio webcast. You will be able to attend the Annual Meeting online and submit your questions during the Annual Meeting by visiting www.virtualshareholdermeeting.com/TAP2020 , if you are a stockholder of Molson Coors, and www.virtualshareholdermeeting.com/TPX2020 , if you are a holder of the Class A and/or Class B exchangeable shares issued by Exchangeco, and, in each case, entering your 16-digit control number included in your Notice of Internet Availability of Proxy Materials, on your proxy card or on the instructions that accompanied your proxy materials. Only stockholders with a valid 16-digit control number will be able to attend the Annual Meeting and vote, ask questions and access the list of stockholders as of the close of business on the Record Date for the Annual Meeting.

We have dual principal executive offices located at P.O. Box 4030, NH353, Golden, Colorado 80401 and 1555 Notre Dame Street East, Montreal, Quebec, Canada H2L 2R5 (Principal Executive Offices).

We will begin mailing a Notice of Internet Availability of Proxy Materials for the Annual Meeting, containing instructions on how to access our proxy materials and vote online, on or about April 2, 2020.

ADVANCED VOTING METHODS

Even if you plan to attend the Annual Meeting online, please vote right away using one of the following voting methods (see Question 6 of our section entitled “Questions and Answers” of this Proxy Statement for additional details). Make sure to have your proxy/voting instruction card in hand and follow the instructions.

You can vote in advance in one of the following three ways:

==> picture [23 x 23] intentionally omitted <==

==> picture [22 x 23] intentionally omitted <==

==> picture [23 x 23] intentionally omitted <==

VIA THE INTERNET PRIOR TO THE BY TELEPHONE BY MAIL

ANNUAL MEETING Call the telephone number listed on your Sign, date and return your proxy/voting Visit the website listed on your proxy/voting instruction card instruction card in the enclosed envelope proxy/voting instruction card

All properly executed proxies delivered by mail, and all properly completed proxies submitted via the Internet or by telephone that are delivered pursuant to this solicitation, will be voted at the Annual Meeting in accordance with the directions given in the proxy, unless the proxy is properly revoked prior to completion of voting at the Annual Meeting.

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE ANNUAL MEETING TO BE HELD ON MAY 20, 2020

The Notice of Annual Meeting, this Proxy Statement and the Annual Report are available at www.proxyvote.com .

MOLSON COORS BEVERAGE CO. - 2020 Proxy Statement 9